Word Of Mouth Marketing Research: BtoB WOM Occurs Offline, But Spending Occurs Online

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GasPedal's Word of Mouth Marketing Research slide of the week. Originally featured in GasPedal's blog You Can Be A Word Of Mouth Marketing Supergenius! http://blog.gaspedal.com

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BtoB WOM Occurs Offline, But Spending Occurs Online 10/8/2008 1. Driving Word-of-Mouth Advocacy Among Business Executives , Jack Morton Worldwide, 5/17/2007; 2. Digital Marketplace and Model and Forecast, IDG , 6/25/2008 ,[object Object],[object Object],[object Object]

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