Social media Screw Ups - An Updated History from Kryptonite to Kenneth Cole (and beyond)
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Social media Screw Ups - An Updated History from Kryptonite to Kenneth Cole (and beyond)

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***Social Media Training from SMI**** ...

***Social Media Training from SMI****

It's been six years since Kryptonite fell foul of what we now call a social media storm. Here we revisit the most notable company social media screw ups.

And, marketers, crisis comms pros: SMI provides unique instructional workshops and in-house social media training in reputation management, crisis communications and content creation for companies specially tailored for each organisation's needs.

Contact training@socialmediainfluence.com

http://socialmediainfluence.com/training/consulting/

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  • Full Name Full Name Comment goes here.
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  • We're pleased to be teaming again with ex-BP comms chief Neil Chapman for our next Social Media Crisis Comms instructional workshop. Feb 29 in London. http://bit.ly/wkMtsc
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  • Enjoyed it. Thanks for sharing. http://www.clickandsendparcel.com
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  • Our first Social Media Crisis Communications workshop was a big success. Details on our second, to be held 16 November in London can be found here: http://bit.ly/oA2iwp
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  • Nice work with the update. Thanks for sharing it.
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  • This great pres is def NO MISTAKE!!! The good thing about mistakes is u (usually) learn from them ....the bad is that the whole world soon knows.....but the opportunity here is to own up and turn it to your advantage while all are looking at you. If this makes sense to you.....
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Social media Screw Ups - An Updated History from Kryptonite to Kenneth Cole (and beyond) Presentation Transcript

  • 1. NOW A NEW BOOK FROM SMI.
  • 2. About #FAIL
    • Over the last 12 months our presentation, A Short History of Social Media Screw-Ups has attracted a great deal of attention and interest.
    • So we decided to expand the idea, dig deeper and write a book that offers best practice advice on how to avoid being the next Social Media Screw-Up.
    • Our new book, #FAIL: The 50 Greatest Social Media Screw-ups provides, yes, 50 examples of iconic social media screw-ups and 35 key lessons that you and your company can apply to your social media communications.
    • Buy #FAIL from Amazon Kindle Direct , the Apple iBookstore, the Nook bookstore and on Lulu.com .