1. Performance Based
Social Media

2. Kata

3. Measure
Outcome

9. The Trap

10. “Become a
data-driven
organization”

11. Blind faith in data and systems

12. Refine
Process

15. Start with a simple recipe

16. Path to
mastery

17. scrambled eggs

19. Tell a Good
Story

22. WIN

23. case studies

25. conflict
state change

28. Reality will
be different

30. Kata

31. Measure
Outcome

32. Refine
Process

33. Tell a Good
Story

34. Reality will
be different

35. Marketing
White Belt
cspenn.com/
book

36. Visit our
table