Telling a multi channel story
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A high level look at how to begin considering multiple channels to tell your brand's story.
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Telling a multi channel story
- 1. Leveraging a Multi-Channel Story to Grow Your Business @VJBrandComm #RNtruth
- 2. © Vladimir Jones 2013
- 4. #RNtruth How many “channels” are there?
- 5. #RNtruth Search How many “channels” are there?
- 6. #RNtruth Search Digital How many “channels” are there?
- 7. #RNtruth Search Digital Traditional How many “channels” are there?
- 10. #RNtruth Search Digital Traditional Video Social Brand Comm How many “channels” are there?
- 11. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail How many “channels” are there?
- 12. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail Mobile How many “channels” are there?
- 13. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail Mobile CRM How many “channels” are there?
- 14. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail Mobile CRM Blog How many “channels” are there?
- 15. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail Mobile CRM Blog Webinar How many “channels” are there?
- 16. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail Mobile CRM Blog WebinarWhitepaper How many “channels” are there?
- 17. #RNtruth Search Digital Traditional Video Social Brand Comm Direct Mail Mobile CRM Blog WebinarWhitepaper How many “channels” are there? Call Center
- 18. #RNtruth
- 19. What’s your go-to channel?
- 20. What channel do you think you should use? Why haven’t you?
- 21. Finding your audience and how/where they consume your messages #RNtruth
- 26. #RNtruth Message & Medium
- 29. Feeding the content marketing machine #RNtruth
- 32. Steps to Multi-Channel Success 1. Release your fears 2. Identify your “dream” channels 3. Create a strategy for integrating those channels into a single view of your consumer 4. Get your hands on some research to be sure you know where and who your consumer is and what they want to hear. 5. Trial and error = test and validate 6. Finalize your channels and then FOCUS 7. Create a strategy for feeding the content machine 8. Listen and optimize 9. Repeat from beginning periodically
- 34. Exercise 2: Greatest Marriage of Message to Medium
- 35. Exercise 3: Telling your story