If you’re in the early stages of integrating video into your program, this session will teach you the fundamentals with regard to equipment and curriculum.You will come away with a plan to develop strong expectations for your students and realizable goals for yourself.

1. Starting a Broadcast
Program
Don Goble
Ladue Horton Watkins High School
dgoble@ladueschools.net
@dgoble2001
Evaluation code: 3713

2. todaysmeet.com/Goblebroadcast

3. What do you want to be?
• Full broadcast class?
• Morning announcements – everyday? Once a week? Twice a
week?
• TV studio – do you have one? Do you want to make one?
Where do the funds come from?
• Adding raw video to print stories? Mobile journalism?
• TV Magazine show?
• Weekly show?
• Bi-monthly show?
• Monthly show?
• Multimedia short news packages as often as possible?
• Only online distribution? Who hosts your online publications
now? How do they manage video?
• Closed Circuit or Cable Access TV? – do you have a local
channel that will air your students’ work? If so, how often?
• Longer format documentaries or film? – are you interested in
building past simple news packages?

4. Mission/Ethics
• Will your program have a
mission statement?
• What will your ethics policy
be?
• What will you stand for?

5. Curriculum
• JEA modules
• Video Coach
• 99% online
• Beg, borrow & steal

6. Curriculum
• Master one skill at a
time
• News packages
• Storytelling

7. Deadlines
• Students will work up
until the deadline
• Set it earlier than needed
• Major consequence if
missed

8. Video production
• Students take lead, but...
• Do some yourself too!
• Copyright
• Curate online training

9. Create a brand
• LHS-TV & Films
• Logo/shirts/poster
• Builds mentality

10. Set expectations
• “Worked on” first show
for 6 weeks when I was
hired
• Cancelled the show
• Modeled what I expected

12. Check in
!
?

13. Live broadcasts
• Cover all sports?
• Copyright issues
• Morning News

14. Morning newscasts
• Daily
• Bi-weekly
• Weekly

15. Broadcasts
• Multimedia presence
• Monthly
• Outlets?
• Production schedule

16. Production schedule
• Teams
• Beats
• Story ideas
• Assigning stories
• Draft scripts/storyboards
• Shooting deadline
• Final deadline
• Post-mortem

17. Student leaders
• Executive Director
• Chief Editor
• Web Editor
• Social Media Coordinator
• Head Writer

18. TV Studio
• Space?
✴ Full studio?
✴ Old Classroom?Closet?
• Set
✴ Curtains
✴ Desk
✴ Backdrop
• Lights
• Sound

19. • Canon
• Panasonic
• DSLR
• iPhone or mobile devices
Cameras

20. • Headphone Jack
• Audio Inputs
• Sound Control
Essentials forVideo Cameras
• Manual Iris
• White Balance
• 3 CCDs (3 chips =
higher quality
recording)click here for more
equipment info!

21. • Handheld – Radio Shack $50
• Wireless Lavalier $600+
• Boom $170+ & pole $200
• No mic = get close!
Microphones

22. • Libec at B & H photo $160
!
!
• Magnus at B & H photo $80
Tripods

23. • SD Card – Class 10, 8GB or more
!
• Headphones – use ear buds
Media & Headphones

24. Funding
• Budget
✴ Beginning, Repair, Replacement,
Upgrades
✴ Software
✴ Training
• Come with solutions!
!

25. Contests
• Contests get exposure for
students work
• Sounds good to administrators
• Can be very political
• Find after - don’t produce for

26. Gauge success
• Tell powerful stories
• Real-world projects
• Website Analytics
• Highly selective universities
• Media literate citizens

27. Intrinsic motivation
“Mr. Goble I think I’m done”
You have only just begun!
AreYOU proud of your work?

28. End result
• People speak positively
about program
• Rarely turned down for
interviews
• Learn more than
broadcast journalism, they
learn life skills

29. Publication models

30. Final thoughts
Q&A

31. JEADigitalmedia.org
!
Blog post:
Factors to consider when
starting a Broadcast Journalism program
Don Goble
Ladue Horton Watkins High School
dgoble@ladueschools.net
@dgoble2001
LHS-TV & Films website