Talk about being nervous about giving a speech to my peers on the Ides of March. Thank Anna Call for organizing today’s event and thank everyone for coming.Introduce yourself, working at Tewksbury Public Library as the reference librarian for just over a year. The children’s librarian Noelle Boc was already making early literacy and craft making videos and that got me thinking about how the reference department could use videos to assist and excite adult and young adult patrons.
There are many reasons why libraries should use YouTube videos. I will go over some of the main reasons we have been using them and show some of our shorter videos as examples. This is one of the more common ways that the Tewksbury library uses YouTube.The next video is one from a few years ago, it was filmed with our local patch.
Children’s programs are very popular on YouTube and some of our programs have the children interacting and acting for the videos.Adult programs can also be filmed, the presenter needs to okay the video.
Talk like a pirate
Instructional videos provide a great bang for your buck. By creating this video and putting it online you can educate many patrons at once.For me the hardest part of instructional videos are keeping them short. My longest is 8 minutes long and in my opinion this is pushing it.Our ebook videos have been very popular. I have started creating videos that provide instructions on how to use some of our databases.
How to get a BPL ecard
I am planning on reviewing this years summer reading.
Noelle has a page on the library’s website dedicated to this.
We even encourage our patrons how to use other library resources, we encourage patrons to access the Boston Public Library’s resources. This is an older video, but one of my shortest and most popular.
There are many programs out there. Download.com provides links and reviews. As always be aware of spyware in free downloads.
Tewksbury just added a video page to its site. Some instructional videos will need to be updated.Last but not least…our latest and greatest.
YouTube in Libraries - Tech zoo presentation
Presented by Cindy Grove, Reference Librarian at the
Tewksbury Public Library
Tech Zoo, Steven’s Memorial Library, March 15, 2014
Videos can be used to promote current or
future events, programs, and services.
• Showcase some of the many services libraries has to offer.
• Give a tour.
• Talk about what a library card gives a patron access to.
• Highlight a specific service, such as volunteering, databases, or
• Services can be new or underutilized.
• Promote an event or series of events.
• Community reads, speaker series, or summer reading.
• The possibilities are endless.
Videos can be used to off past library events
• See what you missed!
• This is what a story time is like.
• See how much fun we have at the library.
• Look! I am on the internet!
• Making videos can be part of the program.
Videos can be used to teach patrons how to
use library resources
• People have different learning styles and the YouTube video’s are great
for visual, audio and tactual learners. They can watch, hear, and follow
along with instructions.
• As mentioned before the resources can be new to the library or older
ones that you want to increase awareness and usage for.
• Instructional videos are an easy way to educate many patrons at once.
• Keep them short, and specific to one task.
Videos can be used in reader’s advisory
• Review books, movies or music.
• Reviews can be done by patrons or staff.
• Patrons can share comments after viewing a movie or as part
of a book group!
• Staff can share their thoughts on school summer reading
Videos can be used to promoting early
• Reading, singing and rhyming develops a wonderful
connection with your baby as well developing critical early
learning and literacy skills.
• Videos can be used to expand on story times and give parents
songs, fingerplays, and knee bounces they can do at home.
Videos provide good customer service
• There are an increasing number of patrons that do not
physically visit the library.
• Electronic books, magazines, movies, music, and
• How to videos can provide library instruction 24/7.
Just in case you need a few more reasons
• Promote collaboration between staff.
• Encourage staff to get excited and be included.
• Provide bloopers!
• Brainstorm with staff
• Make a prioritized list
• Find some pockets of time.
• Videos that involve multiple staff members can be done
before or after library hours.
• Take advantage of editing software.
• When getting started making videos may take more
Screen capturing and editing software
• Techsmith offers Snagit ($50 just recording) or Camtasia Studios
(recording and editing) for Windows ($300) or Mac ($100).
• iMovie for Mac (free, editing)
• Movavi for Windows($40-$100 editing and recording)
• Adobe Captivate 7 for Windows or Mac($899 editing and
• VSDC Free Video Editor for Windows (free, editing)
• Have fun!
• Have a script, but don’t worry about sticking to it.
• Have patience with yourself and your coworkers. It will take a
while to get the hang of it.
• Staff will have varying degrees of comfort. Respect and
appreciate what they are willing to do.
• It does not need to be perfect. Let patrons see real librarians.
Sharing your videos
• Create a YouTube channel to host all the library’s videos.
• Add them to your website.
• Share your videos on social media sites and ask staff and patrons
to share them.
• Library, staff and local news blogs.