Session on If this, then that on ppc automation for SMX Munich. In This deck, I discuss whether to opt into PMax, broad match, creative, and automated account workflow.
Brighton SEO Updated If this then that automationNavah Hopkins
Brighton SEO talk discussing the if this, then that logic to when to use automations like PMax, Bidding, Creative, and software. This deck also looks at the criteria on who can opt into automations. I also highlight some Optmyzr data.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
Friends of Search Future Proof Accounts.pptxNavah Hopkins
A review of what happened in 2023 as well as looking at match types, bidding strategies, PMax, targeting options, and search/partners in Google and Microsoft. This session was delivered at Friends of Search in March 2024 and represents an attempt to provide calm while also encouraging meaningful action.
[Webinar Slides] How to Build an Award-Winning ABM ProgramTerminus
Watch the webinar recording: http://bit.ly/2AdtSVa
This webinar features SiriusDecisions ABM Program winner of the year, Malachi Threadgill, as he shares how Masergy successfully transformed their revenue team from lead-based to account-based.
Malachi shares how his team:
- Created 7X more opportunities.
- Increased opportunity MRR by 50%.
- Decreased their sales cycle by 10%.
You will also learn:
- Tips for getting started with your ABM strategy.
- How Masergy aligned marketing with sales.
- Practical advice for segmenting and prioritizing accounts.
In Part 3 of DemandGen's ABM webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn:
•How the ABM lifecycle is different from traditional lead management
•How to develop an account-based marketing strategy
•How to get started with specific ABM programs, including dynamic content, nurtures and ad/website targeting
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
Brighton SEO Updated If this then that automationNavah Hopkins
Brighton SEO talk discussing the if this, then that logic to when to use automations like PMax, Bidding, Creative, and software. This deck also looks at the criteria on who can opt into automations. I also highlight some Optmyzr data.
Pubcon End Of Over & Under Spending.pptxNavah Hopkins
A review of how to avoid under and overspending in PPC that looks at account structure choices, auditing waste, and how to make your account wins line up with business metrics
Friends of Search Future Proof Accounts.pptxNavah Hopkins
A review of what happened in 2023 as well as looking at match types, bidding strategies, PMax, targeting options, and search/partners in Google and Microsoft. This session was delivered at Friends of Search in March 2024 and represents an attempt to provide calm while also encouraging meaningful action.
[Webinar Slides] How to Build an Award-Winning ABM ProgramTerminus
Watch the webinar recording: http://bit.ly/2AdtSVa
This webinar features SiriusDecisions ABM Program winner of the year, Malachi Threadgill, as he shares how Masergy successfully transformed their revenue team from lead-based to account-based.
Malachi shares how his team:
- Created 7X more opportunities.
- Increased opportunity MRR by 50%.
- Decreased their sales cycle by 10%.
You will also learn:
- Tips for getting started with your ABM strategy.
- How Masergy aligned marketing with sales.
- Practical advice for segmenting and prioritizing accounts.
In Part 3 of DemandGen's ABM webinar series, we’ll explore technology solutions and programs available to support your efforts through the ABM account lifecycle. You’ll learn:
•How the ABM lifecycle is different from traditional lead management
•How to develop an account-based marketing strategy
•How to get started with specific ABM programs, including dynamic content, nurtures and ad/website targeting
Everyone’s talking about Account-Based Marketing – but is it the right approach for your organization? And, if it is, how do you create an end-to-end process for identifying, managing and marketing to target accounts? Part 1 of DemandGen's ABM webinar series details whether or not ABM is right for you.
Selecting the Right CRM. How to Prevent Buyer’s Remorse.Maximizer Software
Slide deck used for a webinar of the same name where Noel Forst, from Maximizer Software talks about what businesses should consider before implementing a Customer Relationship Management (CRM) solution.
In this presentation, Noel Forst, Business Development Manager for Maximizer CRM has put together the key steps to follow to help you find the right CRM solution without any regret.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
[Future of ABM Webinar Series] Mission 5: Using Intent and Fit for Full-Funne...Engagio
Need to create predictable and repeatable growth? A data-driven approach can help! Join Everstring, RollWorks, and Engagio in this presentation to understand how a data-driven ABM strategy can help you meet your pipeline and revenue goals for both new business and customers. We’ll discuss how data and account insights can be leveraged to help you run effective, personalized ABM programs.
You'll discover how to:
— Operationalize ABM with intent and fit data
— Run ABM campaigns targeted at buyers throughout the customer lifecycle
— Target and prioritize the accounts that matter
Check out our webinar series space flight program! This webinar is Mission 5 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Learn More: https://www.engagio.com/future
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
BrightonSEO 2023 session on Audiences that focuses on growing beyond the seed audiences and focusing on persona building. We dive into Google, Microsoft, facebook, and Amazon. We also go through an audit of ads and finish by looking at the consumer journey.
With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
Top Tips for Maximising and Measuring Your Social AdvertisingIncubeta NMPi
Social Advertising has unparalleled targeting and creative capabilities, yet many advertisers are not taking full advantage of this unrivalled opportunity to put engaging, attractive content in front of those most receptive to it.
In our latest webinar, join Senior Performance Manager, Jack Carr, as he discusses Social’s role in the wider marketing mix, including some key tips on how to deliver optimum performance across all of your digital channels and how best to measure the true impact of Social in the online/offline ecosystem.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
Top B2B Telecom + IT Marketing Predictions for 2023Angela Leavitt
A global pandemic. Evolving buyer behavior. Stiffer competition. M&A’s galore.
Sound familiar? After a few years of uncertainty, B2B telecom and IT companies are eager to grow in 2023.
Yet, many are stuck and don’t know why. This webinar is for you if you’re experiencing…
- A lack of a predictable 'growth engine'
- Not enough sales opportunities
- Poor ROI on marketing initiatives
- Customer churn
Leveraging 15+ years of helping MSPs, VARs, telecom carriers and agents, this webinar will cover 2023’s top 10 trends and best practices on how to:
- Create a simple, effective growth strategy
- Understand B2B telecom and IT buyer behavior
- Drive sales and marketing ROI
- Differentiate and stay ahead of your competition
- Implement effective technologies to measure results
This webinar was presented by Angela Leavitt, founder + CEO of Mojenta. Angela founded Mojenta (formerly known as Mojo Marketing) in 2010, a full-service marketing agency that has served more than 200 telecom and IT companies. An accomplished public speaker, Angela has been a regular presenter at ITExpo, COMPTEL, Channel Partners, and Cloud Partners conferences, as well as numerous corporate meetings and events.
With 16 years of experience in sales and marketing, Angela creates targeted and effective marketing strategies for companies of all sizes in the B2B tech space, especially the telecom, IT, and cloud industries.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
End of Under and Over Spending SMX.pptxNavah Hopkins
A discussion of how to get budgets to win for you in all circumstances. We dive into strategies on combating over spending including auditing keyword champions, checking bidding strategies, and device/location auction prices. We also addressed underspending and how to solve structure issues that can cause it. Finally we addressed how to scale successfully.
Selecting the Right CRM. How to Prevent Buyer’s Remorse.Maximizer Software
Slide deck used for a webinar of the same name where Noel Forst, from Maximizer Software talks about what businesses should consider before implementing a Customer Relationship Management (CRM) solution.
In this presentation, Noel Forst, Business Development Manager for Maximizer CRM has put together the key steps to follow to help you find the right CRM solution without any regret.
SaaS Marketing: Expert Paid Media Tips Backed By $150M In Ad SpendSearch Engine Journal
In the face of growing challenges with customer acquisition, it’s important to know where to focus your ad spend.
Do you know how to optimize for lower customer acquisition costs and pipeline growth that keeps your sales team busy and your CFO happy?
Watch and learn a unique methodology for growth that has driven massive revenue at a lower cost for hundreds of SaaS brands. We’ll dive into case studies backed by real data from over $150 million in SaaS ad spend per year.
You’ll learn:
- Why leveraging first-party data rather than third-party data is key for success.
- Ways to compare channel level performance using the Customer Lifetime Value to Customer Acquisition Cost (LTV:CAC) formula.
- Strategies for growing pipeline revenue that identify and emotionally connect with your exact persona at your ideal account.
With Garrett Mehrguth, co-founder and Chief Executive Officer of Directive, we’ll explore how to use financial modeling using LTV:CAC formulas across your channels for better budget allocation that your CFO will love.
Register and get expert tips and proven strategies for hitting your growth goals next year.
[Future of ABM Webinar Series] Mission 5: Using Intent and Fit for Full-Funne...Engagio
Need to create predictable and repeatable growth? A data-driven approach can help! Join Everstring, RollWorks, and Engagio in this presentation to understand how a data-driven ABM strategy can help you meet your pipeline and revenue goals for both new business and customers. We’ll discuss how data and account insights can be leveraged to help you run effective, personalized ABM programs.
You'll discover how to:
— Operationalize ABM with intent and fit data
— Run ABM campaigns targeted at buyers throughout the customer lifecycle
— Target and prioritize the accounts that matter
Check out our webinar series space flight program! This webinar is Mission 5 of the Future of ABM 5-part webinar series where we discuss the new trends shaping the future of ABM! This series features thought leaders who will help you stay ahead of the ABM curve and give you tips to enable the 1:1 reality. Learn More: https://www.engagio.com/future
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
Paid Search, SEO, Video Search, Directories, Content Syndication, Reputation Management… There are few sources of visibility and traffic more valuable than the search engine results page (SERP). In this 2-hour class, we’ll cover the options available to marketers, as well as discuss how specific marketers should maximize the true ROI of every form of search engine marketing. No single strategy works for every marketer, but there are tried and proven ways to dramatically improve your chances of success. We will keep the session interactive for those who have specific challenges they would like to address.
A marketing campaign is not a press release, advertisement, digital tactic, etc. It’s all of these and more. But how do you determine the right mix of traditional, digital, social, direct response, mobile and more as an integrated marketing campaign?
Integrated marketing communications should drive purposeful, cross-functional and organizational collaboration to accomplish stated business objectives.
Find out how to bring strategic structure to the chaos in a way that your peers and leadership can clearly understand and support. Develop a strong, integrated campaign that will help you justify your marketing budget – or get a budget – to your organization’s executive leadership.
BrightonSEO 2023 session on Audiences that focuses on growing beyond the seed audiences and focusing on persona building. We dive into Google, Microsoft, facebook, and Amazon. We also go through an audit of ads and finish by looking at the consumer journey.
With unprecedented changes and opportunities, leaders around the world are actively engaging in conversations on the Future of Business. So, what does it mean to CMOs? What's the role of marketing in the Future of Business? What type of CMO is needed for your business? Check out the slides presented by Ron Vining, Managing Director, BrandInflux, at SAP APJ Leadership Conversation Series.
Visit sap.com/sea/leadershipconversations for more information.
Top Tips for Maximising and Measuring Your Social AdvertisingIncubeta NMPi
Social Advertising has unparalleled targeting and creative capabilities, yet many advertisers are not taking full advantage of this unrivalled opportunity to put engaging, attractive content in front of those most receptive to it.
In our latest webinar, join Senior Performance Manager, Jack Carr, as he discusses Social’s role in the wider marketing mix, including some key tips on how to deliver optimum performance across all of your digital channels and how best to measure the true impact of Social in the online/offline ecosystem.
Whether you’re sinking time into manual ad buys, missing audience opportunities with AdWords, or just waiting for a magic bullet to come along for digital ads — this webinar can give you a place to start for programmatic.
Top B2B Telecom + IT Marketing Predictions for 2023Angela Leavitt
A global pandemic. Evolving buyer behavior. Stiffer competition. M&A’s galore.
Sound familiar? After a few years of uncertainty, B2B telecom and IT companies are eager to grow in 2023.
Yet, many are stuck and don’t know why. This webinar is for you if you’re experiencing…
- A lack of a predictable 'growth engine'
- Not enough sales opportunities
- Poor ROI on marketing initiatives
- Customer churn
Leveraging 15+ years of helping MSPs, VARs, telecom carriers and agents, this webinar will cover 2023’s top 10 trends and best practices on how to:
- Create a simple, effective growth strategy
- Understand B2B telecom and IT buyer behavior
- Drive sales and marketing ROI
- Differentiate and stay ahead of your competition
- Implement effective technologies to measure results
This webinar was presented by Angela Leavitt, founder + CEO of Mojenta. Angela founded Mojenta (formerly known as Mojo Marketing) in 2010, a full-service marketing agency that has served more than 200 telecom and IT companies. An accomplished public speaker, Angela has been a regular presenter at ITExpo, COMPTEL, Channel Partners, and Cloud Partners conferences, as well as numerous corporate meetings and events.
With 16 years of experience in sales and marketing, Angela creates targeted and effective marketing strategies for companies of all sizes in the B2B tech space, especially the telecom, IT, and cloud industries.
What the hell are my ads doing? A look into Multi-Touch Attribution - Present...Ian Cruickshank
Many dealers have heard that it’s important to have a good “digital advertising mix” in order to be the most successful. However, SEM, organic and direct sources seem to be consistently at the top of the list when they look at their Google Analytics conversion source reports.
If this is the case, then many dealers may be asking themselves “why do I need to have other marketing channels in my marketing mix?” and, more importantly, “what the hell are my other ads doing?”
Join this session to learn how your marketing mix works as a whole, how to measure its impact, and how to get digital multi-touch attribution without spending additional funds by using your existing Google Analytics.
Primary Learning Objectives:
* Learn how to get multi-touch attribution for FREE using your existing Google Analytics account.
* Learn how your digital advertising works together to help you convert.
* Finally find out what your other ads are doing.
Similar to SMX If this then that automation.pptx (20)
Performance Max Session From PubCon Vegas 2024Navah Hopkins
Session detailing 5 core tasks that are needed to get exceptional results, including: segmenting asset groups, picking the right audiences to target, setting exclusions, owning creative, and balancing search themes.
While this session focuses mostly on Google PMax, it does touch on rules of engagement that apply to Microsoft
End of Under and Over Spending SMX.pptxNavah Hopkins
A discussion of how to get budgets to win for you in all circumstances. We dive into strategies on combating over spending including auditing keyword champions, checking bidding strategies, and device/location auction prices. We also addressed underspending and how to solve structure issues that can cause it. Finally we addressed how to scale successfully.
Brighton SEO: SEO + PPC Working TogetherNavah Hopkins
We all could use a little more empathy - here's my session on getting PPC and SEO to work well together from a technical and creative standpoint. We cover domain structure, landing page choices, and first party data.
Session discussing the mechanics, data, and strategies for creating conversion oriented experiences that build trust and revenue. This will help brands weather the privacy first web.
AdWorld Experience Turn Want Into Need 2020 Navah Hopkins
Data and advice on creative and audiences for Google Ads, Social, Video, and Display. We cover why ads fail, how to determine your ideal persona, and how to translate messaging across channels.
PubCon Pro study of metrics to use and questions to ask so you and your brands can be on the same page when assessing the success/fails of your ppc campaigns.
Pubcon Ceative Section: How Do I Make Ads That ConvertNavah Hopkins
PubCon Pro session diving into creative (ads and landing pages) in paid search, display, and video. Focus on creative strategies and data behind creative choices.
Pubcon Account Build Section: How Do I Structure My AccountNavah Hopkins
PubCon virtual 2020 account structure session which dives into how to set up campaigns, avoid pitfalls, and think about trends that will impact your account going into 2021
Discussing how to troubleshoot budgets and how to help solve those problems through auditing scope of campaign, conversion type, and nature of the channel we're going after.
Finding and Converting Your Perfect Customers ASW2020Navah Hopkins
Paid search and social session on strategies and structures to find and convert your perfect leads using audiences, extensions, ads, and landing pages.
State of Search session on unlocking budget and getting the most out of your PPC campaigns. We specifically cover lack of budget, can't spend the budget, and scaling.
Man v Machine: How To Remain Relevant In An Automated WorldNavah Hopkins
A data backed guide on which tasks to own, share, and delegate to automation and machine learning in PPC. This was my Main-stage stalk at PubCon Pro Las Vegas 2019 and covered automation in creative, bidding, close variants, as well as touching on Facebook.
Unlocking ROI Out of Any Budget 2019 advanced search summitNavah Hopkins
Star wars themed deck on how to trouble shoot budgets (can't spend the budget, over spending, and scaling success) looking at impression share, auction price, and settings.
Chasing Quality Over Quality Score Search Marketing SummitNavah Hopkins
Data backed review of why focusing on quality score is a mistake and what to focus on instead to ensure campaigns are profitable and clients are happy with PPC work.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
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SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.