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Second Seminar1.pptx
1.
SECOND SEMINAR MARKETING PLANNING
& APPLICATIONS BY: DR RAHIB ALI
2.
THE SIX STEPS
OF MARKETING PLANNING AND APPLICATIONS
3.
4.
5.
FIRST STEP (ANALYZING
THE SITUATION)
6.
7.
POERTER’S FIVE FORCES
MODEL
8.
9.
10.
BCG MATRIX
11.
MCKAINSY 7S FRAMEWORK
12.
POERTER’S VALUE CHAIN
MODEL
13.
14.
15.
16.
SFA/SAF MODEL
17.
18.
19.
THANK YOU…! • Quotation:
Deeds are seeds.
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