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SECOND SEMINAR
MARKETING PLANNING & APPLICATIONS
BY: DR RAHIB ALI
THE SIX STEPS OF MARKETING PLANNING AND APPLICATIONS
FIRST STEP (ANALYZING THE SITUATION)
POERTER’S FIVE FORCES MODEL
BCG MATRIX
MCKAINSY 7S FRAMEWORK
POERTER’S VALUE CHAIN MODEL
SFA/SAF MODEL
THANK YOU…!
• Quotation: Deeds are seeds.

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