The document discusses design trends for 2014, including a movement toward simplicity and minimalism in flat design. It notes that Sony showed a vision of interactive entertainment without devices like remotes at CES. It also discusses how designs are becoming more holistic and seamless across channels. Web designs are moving away from separate devices and the page fold, using techniques like HTML5 video and one-page sites to immerse users. Literacy issues are also driving more accessible story-based designs. Advances in CSS3 and tools like Typekit allow more crafting of typography.

1. Design Trends 2014
“Less is more”
Dieter Rams
For 2014 it feels like we are going back to basics. Flat design
design being simplicity. Designers are more conscious of
trying to not over complicate things for the user for a faster,
richer, seamless experience.
Thoughts from Hilda Allen
24.01.2013

2. Experience Design
At CES this year, Sony showed
their vision of the future.
Visitors were able to walk into
a typical living room and see a
demonstration of what could
be possible. Sony showed how
the user could interact with
various entertainment content
without any other devices, like
a remote control.
http://www.bbc.co.uk/news/technology-25744333
http://www.theverge.com/2014/1/7/5284998/up-close-with-sonys-futuristic-life-space-ux-projector
Although Sony’s “Life Space
UX”, is still at concept stage, it
allows us to dream of designing
outside the norm.
With the future of design being
every customer touchpoint.
Designers are starting to think
about a holistic seamless,
omnichannel, experience.
Thoughts from Hilda Allen
24.01.2013

3. With more experiments with HTML5 and
CSS3 we are breaking away and making
grid and design for every surface instead
of just devices. We are slowly seeing the
“fold” disappear with one page websites
The three clicks rule is disappearing,
allowing the user to be fully immersed in
http://www.mehdi-benyounes.com/fr/lead-developpeur-webdesigner-chef-de-projet/index.html
also allows us to rethink the navigation,
than stuck to the top of the page.
One page websites also seem to align well
with large opening images rather than
typical carousel sliders. These heros are
more attention grabbing and also allows
designers to play around with HTML5
video.
Thoughts from Hilda Allen
24.01.2013

4. With all the advances and the
and CSS3, we will see more
storytelling and engagement, almost
in a game like format. With “around
16%, or 5.2 million adults in England,
can be described as “functionally
illiterate”, this allows us to make our
experiences accessible to all.
http://www.costa.co.uk/experience/#/1/nations-favourite
http://kennedyandoswald.com/#!/premiere-screen
http://www.literacytrust.org.uk/adult_literacy/illiterate_adults_in_england
http://webstandardssherpa.com/reviews/storytelling-in-web-design/
A good example of this is the Costa
Experience or the Killing Kennedy
website. Both sites allow the user to
videos, images and so on. All these
little interactions keep the user on the
page and also build brand awareness.
Thoughts from Hilda Allen
24.01.2013

5. design are ones that are sharp and
https://creativemarket.com/blog/2013/12/25/4-typography-trends-for-2014
As we are going back to basic,
we are also putting more
attention to crafting a design.
With Adobe Creative Cloud
pairing up with Typekit and
Google’s webfonts. Designers
don’t need to settle for basic
fonts, more attention and care
can be paid to typography.
As a type lover I’m looking
forward to mixing and
matching fonts, more hand
written fonts and more
experiments with large
typography.
Thoughts from Hilda Allen
24.01.2013