We looked at the combined Twitter audiences of Donald Trump and Hillary Clinton. Using Affinio, the audience was segmented into interest-based communities. This presentation shows which Presidential candidate is winning in key audience segments.

1. Donald Trump v Hillary Clinton
What Social Graph Analysis Can Tell Us

2. What is the following data?
• Affinio is an audience intelligence platform that leverages
the social graph (how people are connected on social) to
segment and understand the interests of audiences.
• For this analysis, we combined the Twitter followers of
@realDonaldTrump and @HillaryClinton then ran an
Affinio analysis of this audience, segmenting it into
tribes.
• The following slides show the top hundred interests of
each tribe within this audience and which Presidential
candidate ‘owns’ that tribe.

3. Moms
Tribe Ownership SplitTribe Interests

4. Sports Fans
Tribe Ownership SplitTribe Interests

5. Comedy Fans
Tribe Ownership SplitTribe Interests

6. Global Activists
Tribe Ownership SplitTribe Interests

7. Feminists
Tribe Ownership SplitTribe Interests

8. Technology
Tribe Ownership SplitTribe Interests

9. Progressive Conservatives
Tribe Ownership SplitTribe Interests

10. Conservative Christians
Tribe Ownership SplitTribe Interests

11. Black Entertainment
Tribe Ownership SplitTribe Interests

12. Christian Republicans
Tribe Ownership SplitTribe Interests

13. Young Males
Tribe Ownership SplitTribe Interests

14. Finance + Investment
Tribe Ownership SplitTribe Interests

15. “Real Housewives” Fans
Tribe Ownership SplitTribe Interests

16. Country Music + Nascar
Tribe Ownership SplitTribe Interests

17. Howard Stern Fans
Tribe Ownership SplitTribe Interests

18. Christians + Constitution
Tribe Ownership SplitTribe Interests

19. Boston
Tribe Ownership SplitTribe Interests

20. WWE Fans
Tribe Ownership SplitTribe Interests

21. Want to learn more?
Affinio is an audience intelligence
platform that leverages the social
graph to segment and understand
social audiences through their
interests.
Our customers use Affinio to:
• Understand the natural-forming
tribes within their audience
• Build data-driven content that
resonates
• Identify Influencers and Brand
Affinities
Head to Affinio.com to Request a Demo Today!