The Story of What's Inside? and the Power of Social Media by Dan Markham
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Over the past few years, Dan’s life has completely changed. He was a sales representative for Pfizer and made a respectable living. One day he helped his son with a science fair project; little did he know that this would set into motion a new adventure.Dan’s YouTube videos have been viewed over 550,000,000 times he’s built a community of over 4+ million subscribers, introducing them to a variety of brands such as Nike, Bill & Melinda Gates Foundation, Verizon, and many other organizations.
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The Story of What's Inside? and the Power of Social Media by Dan Markham
- 1. WHAT'S INSIDE? T H E S T O R Y O F AND THE POWER OF SOCIAL MEDIA
- 2. TODAY'S AGENDA Who am I? Share "What's Inside?" story What is the power of video? Q & A
- 3. Husband, father to three amazing kids, and avid BYU fan. C R E A T O R O F W H A T ' S I N S I D E Grew up in Sandy, Utah Served a two year LDS Mission in the Philippines Biotech Sales Representative for 11 years Graduated from Arizona State University with a Bachelors in Global Business DAN MARKHAM
- 4. 1,000 Subscribers APRIL '15 $4 in one day DEC '14 What's Inside? is created JAN '15 First Videos Posted JAN '14 H I S T O R Y O F 1K
- 5. JULY 2015 What's Inside Videos begin to go "Viral"
- 6. 100,000 A U G U S T 2 0 1 5 S U B S C R I B E R S
- 7. NOVEMBER 2015 FIRST MILLION VIEWS IN 48 HOURS
- 8. 5.5 MILLION VIEWS What's Inside the Silver Play Button?
- 9. “Easy the best opening sequence of any video so far, and a title that delivers what it promises. Even throws in a cute, non- threatening father/son bonding storyline for the masses. Everything a viral video should be.” -GQ THE #3 MOST VIRAL VIDEO OF 2016!
- 11. TODAY 4.9 MILLION SUBSCRIBERS 650 MILLION VIEWS 166 VIDEOS #436 IN THE WORLD
- 12. Digital ad expenditures surpassed TV for the first time in 2016, and the gap will widen by roughly $10 billion this year. Traditional vs Digital Advertising Shift
- 13. BRANDS S O M E O F O U R S P O N S O R E D P A R T N E R S : C O M P A N Y . C O M
- 14. Brand Awareness FIDGET CUBEYETI MUG 5.9+ million views 16+ million views Amazon Affiliate Results Clicks - 668,777 Orders: 16,369 Shipped Items Revenue: $160,755.98 Amazon Affiliate Results Clicks - 131,967 Shipped Items Revenue: $36,520.92
- 15. What makes it work? Edutainment: Educational and Entertaining Family Friendly or "Brand Safe" Authentic Optimized for the Algorithm
- 16. What's Inside the Gold Play Button? C A S E Y N E I S T A T & W H A T ' S I N S I D E COLLABORATION INSIGHTS
- 17. Results Launched June 21 2016 13.3 million views vs 4.3 million views
- 18. Long Runway
- 20. We spent $250 dollars and reached over 540,000 fans.
- 21. YouTube Tips: Post Regularly SEO: Title, Description, Captions Be Authentic Try Different things to find what works. Collaborate to Bring in New Audiences
- 22. GIVE CREATORS OPPORTUNITIES TO MAKE AMAZING CONTENT. POSITIVE RESULTS WILL FOLLOW.