CONTENTS Introduction Group Overview Milestones Vision & Mission Business Strategies Recent Ventures Conclusion
INTRODUCTION Mahindra & Mahindra Limited (BSE: 500520)is part of the Indian Industrial ConglomerateMahindra Group based in Mumbai. It is set up in 1945 in Ludhiana as Mahindra &Mohammed by brothers K.C. Mahindra and J.C.Mahindra along with Malik Ghulam Mohammed. The Mahindra brothers as the whole sole of thecompany, its name was changed to Mahindra &Mahindra in 1948.
Mahindra & Mahindra (M&M) was firstknown for assembly under license of the iconicWillys Jeep in India. At present, M&M is the leader in the utilityvehicle segment in India with its flagship UVScorpio.
It offers over 20 models including newgeneration multi-utility vehicles likethe Scorpio and the Bolero. It formerlyhad a joint venture with Ford called FordIndia Private Limited to build passengercars.
MAHINDRA COMPANYBRANCHES IN BRANCHES IN CHINA ,USA,UNITEDKINGDOM
M&M is one of the leading tractor brands in the world. Itis also the largest manufacturer of tractors in India withsustained market leadership of over 25 years. M&M has a 100% subsidiary, Mahindra USA, whichassembles products for the American market.
GROUP OVERVIEW Mahindra embarked on its journey in 1945 by assemblingthe Willys Jeep in India and is now a US $7.1 billion Indianmultinational. It employs over 1,00,000 people across the globe andenjoys a leadership position in utility vehicles, tractors andinformation technology
MILESTONES OF M&M M&M established its business connections in the USAthrough Mahindra Wallace.M&M was converted into a public limited company onJune 15, 1955.Mahindra Engineering & Chemical Products Ltd. (MECP)was formed.M&M became the market leader in the Indian tractorsegment-1983Mahindra British Telecom (MBT) was formed as a jointventure with British Telecommunication plc (BT), UK-1986
VISION AND MISSIONVISION:`“We don’t have a group-wide mission statement. Ourcore purpose is what makes all of us want to get up andcome to work in the morning” -Anand MahindraMISSION:To create Indias largest automobile and automobile-related products distribution network by providing dealersand customers with the largest choice of unique world-class products and services.
RECENT /CURRENT VENTURESMahindra Navistar Automotives Ltd. (MNAL), thecommercial vehicle joint venture between Mahindra &Mahindra Ltd. (M&M) and Navistar Inc. of USA, unveiled its25 tonne and 31 tonne trucks for the Indian market.Mahindra & Mahindra Ltd announced the launch of theMaxximo, the world’s first mini-truck to be powered by a 2-cylinder CRDe engine with DOHC technology and 4 valvesper cylinder.
Dubai, UAE, June 17, 2010: Mahindra & Mahindra Ltd.along with its subsidiary MOICML (Mahindra OverseasInvestment Company Mauritius Ltd.), Arabia Holdings andRas Al-Khaimah Transport Investments LLC have signed anagreement to create a joint venture company in the Emirateof Ras Al Khaimah in the UAE for armouring of vehicles.