2. Where did the pop-rock genre
originate? What are its roots? Give
examples of early artists of this genre.
In the 1970’s, artists such as The
Eagles, Fleetwood Mac, The Three Dog Night and
The Bee Gees all had a pop-rock element to their
music. The Three Dog Night were the earliest
artists to release this type of music and they were
"one of the most popular bands of the late Sixties
early Seventies; pop rock, singles-oriented sound
with soul-influences”. Pop-rock originated in the
1960s in the United Kingdom and in the United
States of America.

3. How has pop-rock evolved
over time?
Since the mid 1990’s, pop-rock has become more popular
and it is classed as the most successful genres of rock music
in the 21st century. When pop-rock first came into the music
industry, it wasn’t a very popular genre and there were very
little artists that associated themselves with the genre
however, now there are lots of different artists that class
themselves as pop-rock artists such as Kelly Clarkson, Avril
Lavigne, Maroon 5 and Pink. Clearly the genre has become
more well-known and its popularity is increasing. The generic
conventions of pop-rock songs hasn’t evolved greatly, as
there are still electric guitars, bass guitars and drums used in
these songs.

4. How are the artists in this
genre represented?
Most artists that are associated with pop-rock
usually play their own instruments; this allows
them to be represented as talented musicians as
they have a range of skills that they use to perform.
Pop artists are usually represented as sex symbols
whilst artists that are in the pop-rock genre are not
the typical sex symbol artists that you would
expect. They aren’t necessarily the role model
material that you would also expect from an artist
that is in the pop industry.

5. What are the main ideologies
represented in current music videos
of this genre?
In rock-pop music videos, the main ideologies are
usually that if you can play a musical instrument
such as an electric gutair or the drums then you
are talented and successful. Pop-rock videos
usually represent that if you are in a relationship
then you are either going to get hurt or you are
going to stay with that person forever and they are
“the one”.

6. Some examples of contemporary
artists that fit conventionally within
the pop-rock genre.
Artists such as Pink, Avril Lavigne, Maroon 5, The
Jonas Brothers and Demi Lovato all fit within the
pop-rock genre. Each one of these artists
represent the typical conventions of a pop-rock
artist through their costumes, personality, their
performance and their music.

7. Jonas Brothers – Burnin’ Up
I think that this video
represents the generic
conventions of a pop-rock
genre perfectly. The use of the
musical instruments shows off
their talent and it’s something
that you would expect to see in
a typical pop-rock video. The
costumes are quite casual and
simple and there is a clear
narrative in the video that
involves the artists themselves.

8. What do you need to consider when
making your own music video?
When I will make my music video, I will consider all
of the generic conventions of a pop-rock genre so
that my audience has a clear idea on what the
genre is and they aren’t confused. I will need to
consider the fact that artists in this genre are
presented as talented musicians, so I will have to
make sure that I show this in my music video by
using instruments that are appropriate for the song
and genre.

9. Reflection
What have you learned from your research into the history of pop-rock music?
I have learned that the conventions of a pop-rock music video has changed over
time however they still have kept some elements such as music instruments being
played by the artists to show their musical talent. I have also learned that the
genre has increasingly become popular overtime and it most audiences are
appealed to this genre now.
Do your audience expect the same things from your genre or do they have very
different opinions?
My audience expects the same type of things that I have mentioned as they expect
to see a narrative in the music video that involves the artist themselves and they
expect to see a scene where the artist and their band are performing either at a
concert or just in a room. They also expect to see a general mixture of both rock
and pop genres included in the music video so that they can clearly make out what
the genre is.