Marketers have to be genuine to win the unwanted situations! I have 4 tips you can learn to be one...

1. GENUINE MARKETING
By Sutrisno Yao, S.Kom M.TI

2. WHAT
Genuine marketers are known to have
smarter way to solve problem in marketing
world. They have vision and intuition that
could lead them to be a winner.
Steve Jobs was a great example of genuine
marketer. He always knew how to create new
products which never been thought by his
competitor yet.

3. HOW
There are several tips you need to do if you
want to be a genuine marketer. They are :
Think outside-in
Create values
Understand customers deeply
Innovative

4. THINK OUTSIDE-IN
Genuine marketers need to understand what
does the market want first then move
forward to the internal organization. They will
make strategies based on what the market
wants.

5. CREATE VALUES
Genuine marketers could create their brand
more alive than before. They can make their
brand works by creating short term value or
long term one.
That’s why genuine marketers need to be
visionary.

6. UNDERSTAND CUSTOMERS DEEPLY
Genuine marketers need to see from the
customers point of view. Customers need
to be one of the most important thing for the
genuine marketers. They must understand
the characteristics of their customers so they
can create good marketing strategies based
on it.

8. INNOVATIVE
Genuine marketers also need to be
innovative. Think something that has never
been thought yet. They will do something in
different ways.
By being innovative, genuine marketers
could make something that is loved by
customers.

9. INSPIRING
Genuine marketers are inspired and
inspiring the others at the same time. They
don’t just give information and provocation,
They inspire us to do better. They combine
what is good to make it better.

10. LEARN FROM MISTAKES
Remember making mistakes makes us
human so don’t blame yourself, learn from it
and make it better. Genuine marketers are
not perfect, they just know how to make an
epic return when they fall.

11. THANK YOU
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