6. Campaign Objectives
• To create awareness about the exclusive four part series on the reigning IPL
champions Kolkata Knight Riders.
• Diverting people from the online community to watch the programme with
interesting campaign to get maximum reach and viewership.
• To get more interaction on the social media platforms and encourage fans to
participate actively on the page.
7. Core Strategy
• To build up on the fact that two BIG things are coming together on Discovery
Channel i.e. Cricket and Bollywood.
• To highlight KKR’s transformation from a Motley crew of struggling players to
the formidable champions they now are – As that was the theme of the series
• #DiscoveryLivingWithKKR was used officially to spread the message on
Facebook and Twitter.
8.
9. Facebook Insights
• Total fan growth during the campaign: 152,583
• Talking about on our Facebook page has increased to 105,531
• Average campaign reach for Living with KKR: 359,340
• Total reach for all the Living With KKR Posts: 6,788,288
10. Total engagement for the campaign:
• Total number of Likes on the Living With KKR posts: 33,548
• Total number of Comments on the Living With KKR posts: 1,123
• Total number of Shares on the Living With KKR posts: 1,154
Average number of engagement per post:
• Average number of Likes per post: 1,198
• Average number of Comments per post: 40
• Average number of Shares per post: 41
Facebook Insights
28. Twitter Insights
• Timeline Deliveries: 14,129,692
• Reach: 1,325,979 (More than 1.3 Million people on Twitter)
• Number of Tweets: 10,285
• Contributors: 1,124
• Number of followers increased: 770
38. YouTube Videos
Video Titles Views Likes
Living With KKR - Promo 3,170 25
Living With KKR - Exclusive Promo 104,719 53
Living With KKR - From Tears to Triumph 3,996 28
Living With KKR - Promo 1,893 10
Living With KKR - Kolkata 112,597 30
39. YouTube Videos
Video Titles Views Likes
Living With KKR - Exclusive Clip 2,895 23
Living With KKR - SRK Missed Call 846 10
Living With KKR - SRK Message 2,834 28
Living With KKR -- IPL Auction 982 10
Living With KKR -- Gautam Gambhir 1248 13
