Toastmasters VP Public Relation Training

Vice President Public Relations
Club Officer Training
@ShyamVaran ACB
Jan 9, 2016. District 57

www.toastmasters.org
 Vice President Public Relations Role
 Vice President Public Relations Responsibilities
 Vice President Public Relations Resources
Vice President Public Relations (VPPR)

 Identify your role within the club
 Fulfill your responsibilities within the club and
club executive committee
 Find resources that help you fulfill your
responsibilities
Session Objectives

VPPR Role

PR Relations is a strategic communication process that
builds mutually beneficial relationships between
organizations and their public.
As the VPPR, ) your responsibility is to generate positive
awareness of the Toastmasters brand for the purpose of
attracting and retaining members. It requires keeping the
public (external audience) and members (internal
audience) informed about club or district activities
through effective communication channels and media
relations.
Good public relations will build membership and gain
public recognition.
What is Public Relations?

 The Club Meeting
 Outside the Club Meeting
 The Executive Committee
VPPR Responsibilities

Protect the Toastmasters brand.
Develop a public relations plan:
Collaborate with your club leaders to discuss
your PR plan, activities and initiatives.
Monitor status toward your goals. Report
progress, activities and news coverage to club
and district leaders by email.
Responsibilities

 Review and use the PR tools and resources available to you.
 Set goals: Review and evaluate your club's previous PR efforts, current
objectives and tactics to reach goals.
 Determine the PR budget for your club’s PR program.
 Create a publicity calendar to determine when and how you will promote
your club.
 Indicate the vehicles and tools you will use to attract and connect
with fellow members (internal audience) and news media (external
audience), including club news releases, websites and social networking
sites.
 Communicate Toastmasters’ key messages when writing news releases
and while speaking to members, potential members and journalists.
 Be Persistent. Working with the news media takes patience and
time. Mondo Times is a great resource for finding local media contacts. Don’t
give up.
Develop a PR Plan

Manage recognition activities or the Club Coach
program.
Recruit, train or supervise the club-building
team, club sponsors, mentors or coaches.
Not Responsible for…

 Before Club Meetings
 Upon Arrival at Club
Meetings
 During Club Meetings
The Club Meeting

 Verify that information on website and social
media is correct.
 Order promotional materials.
Before Club Meetings

Creating Your TM Website

What if your Graphic Skills are not
Great?

Sample TM PR Flyers

PR via Politics!

 Distribute promotional materials.
 Report results of public relations efforts.
 Announce public relations campaigns.
 Solicit volunteers.
During Club Meetings

What do you Publicize?

• Connect with your Human Resource Department and
make them aware, unless they are already the sponsor
for the club!
• Connect with internal marketing team, e.g. the office
newsletter person
• Offer to speak at the new employee orientation or give
them a slide to show to the new employees
• Word of mouth, personal invitations
• Update the managers when Club members receive an
education award
Corporate Clubs

• Focus on the local geography for prospecting
• Invite friends and family, word of mouth
• Encourage members to share success stories
both inside and outside the club
• Request the local libraries, community centers,
city center, churches, colleges and universities
to allow displaying your club flyers
• Engage often with the members and
prospective members, other stakeholders
Community Clubs / Specialty Clubs

 Publicize the Toastmasters brand.
 Promote the club.
 Maintain the club website.
 Join a Toastmasters-moderated social
networking website.
 Produce and distribute a club newsletter.
Outside the Club Meeting

Calendar of Events

 Promote membership programs.
 Attend club executive committee meetings.
 Attend other Toastmasters events.
 Arrange your replacement or assistance.
 Prepare your successor for office.
Outside the Club Meeting

Toastmasters VP Public Relation Training

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