1. Presented
to:
BIBHAS B

2. Logo

3. Say Hi to Mr. K

4. From the age of 10 he held numerous jobs
farmer
streetcar conductor
railroad fireman
insurance salesman

5. About Colonel Harland Sanders
Colonel Harland Sanders
OCCUPATION: Chef
BIRTH DATE: September 09, 1890
DEATH DATE: December 16, 1980
PLACE OF BIRTH: Henryville, Indiana
PLACE OF DEATH: Louisville, Kentucky
ORIGINALLY: Harland Sanders

6. He Used to cook at home

7. Because….
He lost his father and mother used to go out for work

9. Evolution to line of business

10. Started with “Sanders Court & Cafe” at a gas station
1930

11. 1935
The title of honorary
”Kentucky Colonel”
1937
“Sanders Court & Cafe”
expands the restaurant

12. 1939
Altered the cooking process to reduced cooking time

13. 1940
• Devised what came to be known
as his “Original Recipe”
• Contain 11 herbs and spices is still
a trade secret

14. 1952
1950
• Shut down Sanders Cafe and
Restaurant
• Travels the U.S. to sell his
chicken to restaurant owners
• First to take franchise offer
was Pete Harman

15. 1964
First KFC outside
North America
1960
• Number of franchised
outlets 600
1964
• Sold the entire
KFC franchising operation
1966
• KFC went public
1969
• Listed on the NYSE

16. 1971
KFC was acquired by
Colonel Harland Sanders Passes away
1980

17. 1985
Chicken Little Sandwich

18. 1990
1987
Entered Canada with brand
name as “Poulet Frit Kentucky”
1995
Entry in India

19. 1997
2002
• Tricon changed it's corporation name to Yum! Brands, Inc
PepsiCo, Inc. announces the
spin-off of its quick service
restaurants
KFC, Taco Bell and Pizza Hut
into Tricon Global Restaurants,
Inc.

20. 2003
Start Marketing
Chicken as Extra CrispyPETA Protest
2007

21. 2009
Enters Nepal, its
first restaurant in
Durbar marga.

22. Build an
organization
dedicated to
excellence
Maintain a
commitment to
innovation
Generate consistently
superior financial
returns and benefits
our owner and
employees.
Deliver superior
quality and
value in our
products and
services.
Goals Of K.F.C

23. Mission statement

24. Business Model Deconstruction…….

25. Business Model Canvas -
Key Partners
PEPSI
FOOD SUPPLIER
Key Activities
More local marketing
Logistic management
Franchise management
Catering management
Value
Propositions
Fast food
Home made chicken
Secret recipe
Customer
Relationships
Standard personal assistance
Self service
Customize personal
assistance
Customer
Segments
Fast food lovers
Mass market
Franchisers
Non-Fast food loversKey
Resources
Point of sale
Brand
Logistic network
Secret recipe
Storage
Catering tool kit
Channels
Restaurant
Phone
Website
Home
Cost Structure
Branding / communication
storage & tools catering van
Product innovation infrastructure
Revenue Streams
Catering service free
Food sale(fixed pricing)
Franchising

26. Few successful strategies
New market development:
KFC will introduce their present and new products and services into new
geographic/demographic areas.
Product development:
Bring back rotisserie chicken
Concentric Diversification:
Add more to KFC product & service variety to the public
consumers

27. Thank You
For Your
K.F.C