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Creating a Strategic Plan for San José State University’s Dr. Martin Luther King, Jr. Library
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Creating a Strategic Plan for San José State University’s Dr. Martin Luther King, Jr. Library


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  • 1. Creating a Strategic Plan for San José State University’s Dr. Martin Luther King, Jr. Library LIBR204-16 Information Organizations and Management San José State University School of Library and Information Science April 22, 2011 Rosalyn M. Carroll Sarita Hinojos Kate Kiebala Tyler Phelps Fawn Russell Josh Smith
  • 2. Introduction
    • The Dr. Martin Luther King, Jr. Library’s (King Library) strategic plan for 2011-2014 serves as a framework for the library as it faces the challenges of the 21st Century.  
    • We were guided by our development of King Library’s Mission, Vision and Core Values Statements as well as by what we learned in our preparation of King Library’s Environmental Scan and SWOT Analysis.  
    • Focusing on several of King Library’s strengths and weaknesses, opportunities and threats, our strategic plan attempts to address these elements with suggestions on how best to implement our strategic initiatives and accomplish our goals.  
  • 3. Our Mission
    • San José State University’s Dr. Martin Luther King, Jr. Library is the heart of the University, a gateway to information, and a place to grow.
    • Committed to strengthening the overall mission of the University and our community, we provide a technologically rich, user-centered information and learning environment that supports information literacy, life-long learning opportunities, instruction, research and scholarship.
  • 4. Our Vision
    • We value our unique collaboration with San José Public Library.
    • We seek to enrich the lives of our students, faculty and the general community by providing:
      • Open access to ever-expanding information resources
      • Diverse cultural and educational programs
      • Knowledgeable and service-oriented staff
    • We strive to provide and maintain:
      • Cutting-edge virtual collections and online services for our expanding global community
      • Beautiful, state-of-the-art facilities for our local community
  • 5. Core Values
    • Community
    • Confidentiality and Privacy
    • Diversity
    • Education
    • Information Literacy
    • Intellectual Freedom
    • Preservation
    • Service Excellence
    • Technology
  • 6. Environmental Scan
  • 7. Environmental Scan
  • 8. Environmental Scan
  • 9. Environmental Scan
  • 10. Library Assessment Tools
    • Why Assess?
      • Tools like LibQUAL+ provide useful data on a library’s strengths and weaknesses
      • Such assessments can document cost-effectiveness and cost-benefit to funding sources
    • What is Assessment?
      • Historically, internal assessments: collection counts, use statistics, and reference desk queries
      • Late 20 th Century: shift towards user satisfaction measurement
    • What is LibQUAL+?
      • Adapted from a for-profit survey model, SERVQUAL, in 2000
      • Gauges user satisfaction on 22 variables and encourages comments
      • Allows for inter-library and, if repeated, time-course comparisons
      • Tested for reliability and internal validity
  • 11. Strengths WOT
    • Unification of SJSU & the City of San José
    • Ample physical technological resources
    • Culturally relevant collections
    • Environmentally-friendly design
  • 12. S Weaknesses OT
    • Difficulty in utilizing resources
    • User dissatisfaction with customer service
    • Crowding, noise exacerbation
  • 13. SW Opportunities T
    • Increasing private funding through visibility
    • Leading technological innovation
    • Building significant electronic collections
    • Creating collaborative instructional programs
  • 14. SWO Threats
    • Decreased state funding due to a weakened economy
    • Increased costs of library resources and expenses
    • Negative public perceptions of libraries
  • 15. Strategic Initiatives
    • Goal 1: Maintain and deepen our fruitful partnership with the City of San José
    • Goal 2: Expand King Library’s presence within the campus, community, and world
  • 16. Strategic Initiatives
    • Goal 3: Vigorously pursue emerging technologies setting the standard for libraries in the 21 st Century
    • Goal 4: Preserve and expand King Library’s physical and digital collections
  • 17. Strategic Initiatives
    • Goal 5: Continuously update educational and administrative competencies
    • Goal 6: Remain at the forefront of environmental efficiency
  • 18. Conclusion
    • King Library has become a valuable resource for both San José State University and the City of San José and is emerging as a role model for other university and community libraries facing economic viability.
    • Its beautiful facilities, dedication to acquiring and maintaining materials essential to research and scholarship, and continued efforts to support both students and the general public all make King Library an enriching force in our community.
    • In the future, we hope that these strategic initiatives will continue to encourage King Library to strive for excellence and push us to remain a leader in the library world .
  • 19. The End Thank you for watching.