A study of Fortune 100 CEOs reveals that only two have Twitter accounts and few maintain an active presence on LinkedIn or Facebook. Most CEOs lack engagement on social media platforms, with many not having blogs or a strong online presence. This disinterest in social media may prevent them from effectively connecting with their audience and enhancing their company's perception.

1. Social Media Slackers
Fortune 100 CEOs

2. We looked at Fortune’s
top 100 CEOs…

3. 


Only two have Twitter accounts





4. Warren Buffet has 7441
followers…

5. …but he’s not following
anyone.

6. A mere
CEOs have LinkedIn profiles

7. And four of those have
only
connection

8. Just three Fortune
100 CEOs have
more than 10
LinkedIn connections

9. All are at technology
companies

10. Michael Dell
500+
John Gregory
Chambers Spierkel
82 213

11. don’t have a Facebook page

12. 


Only two

Fortune 100

CEOs have more

than 10 friends

on Facebook





13. The CEO of the #1 ranking
company, Exxon Mobil, is the
only Fortune 100 CEO without friends

14. 75% of CEOs have Wikipedia entries

15. …but a third of them screw it up

16. Not
one
Fortune
100
CEO
has a
blog

17. In our opinion…

18. Fortune 100 CEOs are
Social Media Slackers
Z Z Z
Z
Z
z
Z
z
z
z

19. We get the impression they’re
istant
isinterested
isengaged

20. By not being as connected as their
employees, customers, partners, and
shareholders, they’re missing
great opportunities
to reach their target audience
and positively effect
their company’s
perception


21. They need to:
CONNECT
PARTICIPATE

22. …and manage their
online presence
before someone else
does

23. 
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What will your CEO do?
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24. Full research results available by request
 sharon@bluetrumpetgroup.com; sharon@uberceo.com
 617-571-1233
 www.uberceo.com
 http://www.linkedin.com/in/sharonbarclay
http://www.facebook.com/sharonbarclay