Social Media Slackers
     Fortune 100 CEOs
We looked at Fortune’s
  top 100 CEOs…



Only two have Twitter accounts




Warren Buffet has 7441
     followers…
…but he’s not following
      anyone.
A mere




CEOs have LinkedIn profiles
And four of those have
         only



     connection
Just three Fortune
   100 CEOs have
    more than 10
LinkedIn connections
All are at technology
     companies
Michael Dell




              500+
  John                    Gregory
Chambers                  Spierkel




  82         ...
don’t have a Facebook page



         Only two

        Fortune 100
...
The CEO of the #1 ranking
  company, Exxon Mobil, is the
only Fortune 100 CEO without friends
75% of CEOs have Wikipedia entries
…but a third of them screw it up
Not
 one
Fortune
 100
CEO
has a
blog
In our opinion…
Fortune 100 CEOs are
             Social Media Slackers


                        Z Z Z
                      Z
          ...
We get the impression they’re


           istant
           isinterested
           isengaged
By not being as connected as their
 employees, customers, partners, and
   shareholders, they’re missing
     great opport...
They need to:



CONNECT
PARTICIPATE
…and manage their
  online presence
before someone else
        does




 What will your CEO do?




Full research results available by request


     sharon@bluetrumpetgroup.com; sharon@uberceo.com
     617-571-1233
   ...
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Fortune 100 CEOs Are Social Media Slackers

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We researched the Fortune 100 CEOs in the US to see how many were using social media services like Twitter, LinkedIn, Facebook and Wikipedia. The results are shocking - not one CEO has a blog and only 13 have LinkedIn profiles. We found the top CEOs to be disconnected from the rest of the world. If they want to connect with their target audience and raise their company's visibility, they need to change how they interact online.

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  • We love Social Media. At the same time, we understand why CEOs may be slow to adapt to it. It may have something to do with public disclosure regulations from the SEC and the risks that entail. As long as CEOs manage their Executive Teams wisely, which includes the VPs of Marketing and Sales, these VPs could act as the front for their companies and still be relevant in this age of change!
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  • This may be an answer to the issue => Why are bosses anti-social media? http://bit.ly/bmrPU3
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  • Interesting and good presentation.
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  • Really interesting, glad somebody took the time to unearth this fact, but devil's advocate: is not being involved in social media perhaps the right perception for a CEO, to dcelistan's point? We're still at that stage where the tactic is being seen as more important than the integrated strategy. Must - get - Twitter - account. I want to see the follow-up presentation countering this potential objection. There must be some value in CEOs using social media. What is it? Tell me.
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  • Great presentation!!!
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Fortune 100 CEOs Are Social Media Slackers

  1. 1. Social Media Slackers Fortune 100 CEOs
  2. 2. We looked at Fortune’s top 100 CEOs…
  3. 3.    Only two have Twitter accounts    
  4. 4. Warren Buffet has 7441 followers…
  5. 5. …but he’s not following anyone.
  6. 6. A mere CEOs have LinkedIn profiles
  7. 7. And four of those have only connection
  8. 8. Just three Fortune 100 CEOs have more than 10 LinkedIn connections
  9. 9. All are at technology companies
  10. 10. Michael Dell 500+ John Gregory Chambers Spierkel 82 213
  11. 11. don’t have a Facebook page
  12. 12.    Only two  Fortune 100  CEOs have more  than 10 friends  on Facebook    
  13. 13. The CEO of the #1 ranking company, Exxon Mobil, is the only Fortune 100 CEO without friends
  14. 14. 75% of CEOs have Wikipedia entries
  15. 15. …but a third of them screw it up
  16. 16. Not one Fortune 100 CEO has a blog
  17. 17. In our opinion…
  18. 18. Fortune 100 CEOs are Social Media Slackers Z Z Z Z Z z Z z z z
  19. 19. We get the impression they’re istant isinterested isengaged
  20. 20. By not being as connected as their employees, customers, partners, and shareholders, they’re missing great opportunities to reach their target audience and positively effect their company’s perception 
  21. 21. They need to: CONNECT PARTICIPATE
  22. 22. …and manage their online presence before someone else does
  23. 23.     What will your CEO do?    
  24. 24. Full research results available by request  sharon@bluetrumpetgroup.com; sharon@uberceo.com  617-571-1233  www.uberceo.com  http://www.linkedin.com/in/sharonbarclay http://www.facebook.com/sharonbarclay

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