Michelle Amons-Owner 4301 34th street south St. Petersburg, Fl 33711 7272-712-7945Listen to what the kids want and give them just that!
The ProblemFIRST AND FOREMOST THERE JUST AREN’T ENOUGH KID FRIENDLY BUSINESSES IN THE TAMPA BAY AREA.I MYSELF HAVE SAID I AM SO TIRED OF GOING TO CHUCK E CHEESE FOR BIRTHDAYS. EVERY TIME YOU TURN AROUND MY KIDS ARE GETTING INVITED TO A BIRTHDAY PARTY AT CHUCK E CHEESE. DON’T GET ME WRONG I LOVE THE PLACE, BUT IT’S JUST GETTING OLD.I WOULD LIKE TO SEE OR OWN A KIDS SPA AS A PLACE JUST FOR KIDS TO GET PAMPERED. THE BUSINESS WOULD HAVE SPACE EXCLUSIVE FOR PRIVATE BIRTHDAY PARTIES AND SOCIAL GATHERINGS FOR KIDS.
Mission and Vision “We at 2Shays Kids Spa want each kid that comes through our door to know they can be groomed nicely and be better citizens and feel clean and healthy. “We want to be the leading Kids Spa in the Tampa Bay area. By collecting input from every stakeholder involved that contributes to our growth and leading the industry.”
Strategy We will build a company by talking with kids making everything in the business about them and how they feel. Making them feel appreciated and better healthy citizens for the future.
Target Market We are NOT serving adults. We serve kids ages 4- 14 years olds. Both boys and girls will enjoy the amenities at the kids spa. Since we will be located in south of St. Pete we are targeting kids with medium income levels. Parents with some disposable income to spend on fun and health for their children. “There is just not enough kid friendly businesses in the area.”
SWOT • Strengths • Weaknesses Wide range of New to the products in the industry and store that cater to location the kids Reaching the Healthy fun for target market both girls and boys. Location Foresee expanding to multiple locations and Price competition larger store front. Liability if a child Expansions after is left in my care I our brand is will be responsible accepted by the • Opportunities community. • Threats
Competition Sweet and Sassy Kid travelers bill once they Spa- Located in check out. Tampa, Fl. Offers very Nail Art nail salon- St. similar service but Petersburg, Fl their their cost I will be able target market is adults. to beat! They do polish their Trade Winds Island customers children Resort- Located on St. nails only upon Pete Beach their request, but they don’t service is only offered cater to those to their guest. Their children. cost is added to the
Profit and Loss Statement$300,000.00$250,000.00$200,000.00 Year 1$150,000.00 Year 2 Year 3$100,000.00 $50,000.00 $- Minus 50% commission to technicians from services Services Gross income Retail sales Minus 50% wholesale price income from retail Gross Total income from services and Retail gross profit Minus expenses Total
Balance SheetAsset LiabilitiesCurrent Assets Current LiabilitiesCash and Cash 5,000 Accounts Payable 500EquivalentsShort Term Other Current 2,000Investment LiabilitiesNet Receivables Total Current 2,500 LiabilitiesInventory n/a Long Term LiabilitiesOther Current Long-Term Debt 0.00AssetsTotal Current 5,000 Other Liabilities 17,500Assets
Key Ratios(Three Years 2012, 2013, 2014)Liquid Ratios Over= 2.18Current Ratio Marketing RatiosTotal= 7.79 Price and Sales RatiosQuick Ratio Total= 6.76Total= 7.56 Levering RatiosAsset Management Debt Ratios Ratio Total= 3.78Total Asset Turn
Call to Action2Shay’s Kids Spa strives to be a spa that teaches kids how to have fun while learning good healthy hygiene.2Shay’s wanted to be your choice for private parties at a great cost for every child to enjoy.