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A new startup Betterific asks users to imagine how the products they use could be better. This is the summary of a travel website campaign.

A new startup Betterific asks users to imagine how the products they use could be better. This is the summary of a travel website campaign.

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Betterific sparktravelcontest10.10.13 copy Presentation Transcript

  • 1. betterific Sponsored campaign on betterific.com to crowdsource innovative ideas for a new digital travel platform Case Study October 2013 Named one of the The Next Web’s top “13 East Coast Startups to Watch in 2013”
  • 2. THE GOAL Tap into the Betterific community to identify innovative ideas for a new digital travel platform.
  • 3. THE METHOD From Oct 8-9th 2013, in partnership with Spark Experience, Betterific solicited ideas for the next ‘big idea’ in digital travel for one of the largest travel websites in the world. A $500 travel stipend was offered as an incentive for the campaign.
  • 4. THE DELIVERABLE The following slides detail results from the campaign. The results include engagement data, compelling themes and key findings.
  • 5. ENGAGEMENT DATA Ideas submitted 204 Upvotes 625 Comments 123 Ideas viewed 8,742! Participants with more than three ideas 14% Millenial participation 50% Targeted email open rate 39% Targeted email click-through rate 9%
  • 6. THEMES Recommendation Engine Local Resources ‘Virtual’ Concierge Beautiful Photography Social Media Integration Personalization #TravelLikeaLocal ‘Inspire Me‘ Pre-trip Preparation Spontaneity
  • 7. THEMES Recommendation Engine Local Resources ‘Virtual’ Concierge Beautiful Photography Social Media Integration Personalization #TravelLikeaLocal ‘Inspire Me‘ Pre-trip Preparation Spontaneity
  • 8. KEY FINDINGS 1) Recommendation Engine !  The world is a big place. Betterific members want inspiration and recommendations of where to go:
  • 9. KEY FINDINGS 2) Travel Like a Local !  Betterific members don’t want to feel like tourists. They want to eat and play like the locals do:
  • 10. KEY FINDINGS 3) Personalization and Social Media Integration !  Betterific members want a travel site that knows who they are, what they want, and centralized hub for all travel needs:
  • 11. KEY FINDINGS 4) Spontaneity !  Betterific members want a travel site that gives them the opportunity to travel spontaneously:
  • 12. THOUGHT LEADERS Social Influence of Participants Ideas shared to social 43% Mean Facebook friends 636 Twitter followers 1563
  • 13. KEY FINDINGS Ultimately, Betterific members want to be inspired. They want a beautiful user experience, full of recommendations of where to go and what to do based on their personal preferences. Additionally, they want the travel booking experience to extend beyond the initial purchase. Betterific members want the knowledge and insights to act like a local.
  • 14. betterific Named one of the The Next Web’s top “13 East Coast Startups to Watch in 2013” founders@betterific.com Fall 2013