Your SlideShare is downloading. ×
0
18/02/10
18/02/10 A STUDY OF THE  COMMUNICATION BEHAVIOR Of TOMOTO FARMERS IN KOLAR DISTRICTS BY SHANKARAIAH PAK9120
18/02/10 INTRODUCTION <ul><ul><ul><ul><ul><li>Tomato is important commercial vegetable crop in Kolar district of Karnataka...
Cont… 18/02/10 <ul><ul><ul><ul><ul><li>Tomato farmers in Kolar district are adopting improved varieties of tomato crops an...
Definition of communication behaviour <ul><li>According to Dube(1958): “ Communication behaviour is a process which involv...
Scope of the study <ul><li>Information seeking behaviour </li></ul><ul><li>Information reinforcing behaviour </li></ul><ul...
objectives <ul><li>To study the communication behaviour of tomato farmers </li></ul><ul><li>To identify the association if...
<ul><li>To find out the association if any between decision making pattern and economic status of tomato farmers and their...
Methodology   <ul><li>Locale of the study </li></ul><ul><li>Selection of taluks and revenue villages </li></ul><ul><li>Pop...
Major findings <ul><li>Communication behaviour of tomato farmers </li></ul><ul><li>Influnce of age of tomoto farmers on th...
<ul><li>Organisational participation and their communication behaviour, and </li></ul><ul><li>Size of family labour and ec...
18/02/10 MAJOR FINDINGS <ul><li>Majority of respondents prefer traditional communication media </li></ul><ul><li>The autho...
18/02/10
Upcoming SlideShare
Loading in...5
×

Shankaraiah N: Communication Ppt Ppt

748

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
748
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
16
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Shankaraiah N: Communication Ppt Ppt"

  1. 1. 18/02/10
  2. 2. 18/02/10 A STUDY OF THE COMMUNICATION BEHAVIOR Of TOMOTO FARMERS IN KOLAR DISTRICTS BY SHANKARAIAH PAK9120
  3. 3. 18/02/10 INTRODUCTION <ul><ul><ul><ul><ul><li>Tomato is important commercial vegetable crop in Kolar district of Karnataka </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>Farmers are cultivating this crop from a very long period of time </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>The UASB,IIHR provides research evidences in tomato cultivation to farmers </li></ul></ul></ul></ul></ul>
  4. 4. Cont… 18/02/10 <ul><ul><ul><ul><ul><li>Tomato farmers in Kolar district are adopting improved varieties of tomato crops and its production technology under irrigation. </li></ul></ul></ul></ul></ul><ul><ul><ul><ul><ul><li>There has been no research study on the communication behaviour of farmers cultivating irrigation tomato crop in Kolar district </li></ul></ul></ul></ul></ul>
  5. 5. Definition of communication behaviour <ul><li>According to Dube(1958): “ Communication behaviour is a process which involves giving as well as receiving information” </li></ul><ul><li>According to Bloom(1953): “ Communication is receiving the information for desire understanding” </li></ul><ul><li>According to Berlo(1960): “ Communication is the individuals who receives message also acts as a source” </li></ul>18/02/10
  6. 6. Scope of the study <ul><li>Information seeking behaviour </li></ul><ul><li>Information reinforcing behaviour </li></ul><ul><li>Knowledge of farmers regarding improved practices of tomato crops </li></ul><ul><li>Attitudes towards the improved technologies of the tomato crops </li></ul><ul><li>Adoption of recommended practices of tomato crop </li></ul><ul><li>Credibility of information </li></ul>18/02/10
  7. 7. objectives <ul><li>To study the communication behaviour of tomato farmers </li></ul><ul><li>To identify the association if any between age, education and cosmopoliteness of tomato farmers and their communication behaviour. </li></ul><ul><li>To ascertain the association if any between organizational participation and size of family labour of tomoto farmara and their communication behaviour; and </li></ul>18/02/10
  8. 8. <ul><li>To find out the association if any between decision making pattern and economic status of tomato farmers and their communication behaviour. </li></ul>18/02/10
  9. 9. Methodology <ul><li>Locale of the study </li></ul><ul><li>Selection of taluks and revenue villages </li></ul><ul><li>Population </li></ul><ul><li>Sample </li></ul><ul><li>Developing communication behaviour index </li></ul><ul><li>Quantification and categories of communication behavior index </li></ul><ul><li>Developing the interview schedule </li></ul><ul><li>Collection of data </li></ul><ul><li>Qualification and categorization of intervening </li></ul><ul><li>variable, and </li></ul><ul><li>Analyses of data </li></ul>18/02/10
  10. 10. Major findings <ul><li>Communication behaviour of tomato farmers </li></ul><ul><li>Influnce of age of tomoto farmers on their communication behavoiur </li></ul><ul><li>Association between education and decision making pattern of tomato farmer and their communication behaviour </li></ul>18/02/10
  11. 11. <ul><li>Organisational participation and their communication behaviour, and </li></ul><ul><li>Size of family labour and economic status of tomato farmers and their communication behavior. </li></ul>18/02/10
  12. 12. 18/02/10 MAJOR FINDINGS <ul><li>Majority of respondents prefer traditional communication media </li></ul><ul><li>The authority should take adequate training & work shops </li></ul><ul><li>The higher & middle level extn personnel using ACM at greater extent </li></ul><ul><li>Lack of software in local languages </li></ul>
  13. 13. 18/02/10
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×