Building and growing branded affiliate blog [Blog World NYC 2011]

1,029 views

Published on

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,029
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Building and growing branded affiliate blog [Blog World NYC 2011]

  1. 1. How To Build, Grow, And Monetize Your Own Branded Affiliate Blog Shane KettermanSaturday, May 28, 2011
  2. 2. Agenda • What Is Branded Affiliate Blogging (B.A.B) • Building Your Brand • Growing Your Brand • Monetizing Your BrandSaturday, May 28, 2011
  3. 3. Branded Affiliate Blogging Types Of Affiliate Marketing 3Saturday, May 28, 2011
  4. 4. Types Of Affiliate Marketing Affiliate Mini-Sites Niche Affiliate Sites PPC (Pay Per Click) CPA (Cost Per Action) Amazon Affiliate Marketing And much much more.... 4Saturday, May 28, 2011
  5. 5. Branded Affiliate Blogging Brand: The Identity Of A Specific Product, Service, or Business 5Saturday, May 28, 2011
  6. 6. Branded Affiliate Blogging Brand + Blogging + Affiliate Marketing = Branded Affiliate Blog 6Saturday, May 28, 2011
  7. 7. Branded Affiliate Blogging • Bankrate.com • Lowermybills.com • BBGeeks.com • TCGeeks.com 7Saturday, May 28, 2011
  8. 8. Branded Affiliate Blogging • The Secrets To Success • Visualize Your Blog As A Business • Traffic Is Dead. It’s Customers. • What Customers Really Want... 8Saturday, May 28, 2011I visualize a storefront on the street with my blog name on it.And I treat people that come into my “store” as customers. Thus,I don’t use the term ‘traffic’ rather I refer to people as readersand customers. And here are 5 things that your customers reallywant.
  9. 9. Branded Affiliate Blogging 9Saturday, May 28, 2011Customers want an experience - they want something thatactually moves them forward. Think of it like walking into astore and having someone do something completely out of theordinary. In Blogging I would do this by doing things like givingaway a free iPad app when someone took the time to retweet anarticle....it would surprise them and that’s the whole point -deliver something unexpected but appreciated.
  10. 10. Branded Affiliate Blogging Compelling Experience 9Saturday, May 28, 2011Customers want an experience - they want something thatactually moves them forward. Think of it like walking into astore and having someone do something completely out of theordinary. In Blogging I would do this by doing things like givingaway a free iPad app when someone took the time to retweet anarticle....it would surprise them and that’s the whole point -deliver something unexpected but appreciated.
  11. 11. Branded Affiliate Blogging 10Saturday, May 28, 2011People want to feel special and heard. Give them that personalfocus by answering their comments, sending them a personalemail to thank them for reading, or hear your readersfrustrations and write posts directed right at them.
  12. 12. Branded Affiliate Blogging Personal Focus 10Saturday, May 28, 2011People want to feel special and heard. Give them that personalfocus by answering their comments, sending them a personalemail to thank them for reading, or hear your readersfrustrations and write posts directed right at them.
  13. 13. Branded Affiliate Blogging 11Saturday, May 28, 2011Customers want loyalty. If you say you will do something thendo it. So in blogging, if your post headline says it will teach youhow to do something then make sure you stay on track andTEACH it
  14. 14. Branded Affiliate Blogging Reciprocal Loyalty 11Saturday, May 28, 2011Customers want loyalty. If you say you will do something thendo it. So in blogging, if your post headline says it will teach youhow to do something then make sure you stay on track andTEACH it
  15. 15. Branded Affiliate Blogging 12Saturday, May 28, 2011Customers want different. They want something new and fresh.So for a blog it can be the angle you take or it can be the wayyou teach or the way you treat your readers. It does not have tobe BIG, just different and unique.
  16. 16. Branded Affiliate Blogging Differentiation 12Saturday, May 28, 2011Customers want different. They want something new and fresh.So for a blog it can be the angle you take or it can be the wayyou teach or the way you treat your readers. It does not have tobe BIG, just different and unique.
  17. 17. Branded Affiliate Blogging 13Saturday, May 28, 2011Customers want coordination. Basically - they want to to be toldwhere to go. And by this, I mean they want a vision for whereyour blog is going to take them. I do this in a page called “aboutyou” where I lay out the exact way my blog will help them andwhere it will take them.
  18. 18. Branded Affiliate Blogging Coordination 13Saturday, May 28, 2011Customers want coordination. Basically - they want to to be toldwhere to go. And by this, I mean they want a vision for whereyour blog is going to take them. I do this in a page called “aboutyou” where I lay out the exact way my blog will help them andwhere it will take them.
  19. 19. Building Your B.A.B. • Market Research (quick and fast) • Point Of Differentiation • Platform • Design • Technical • SEO • Site Structure • Plugins • Social Sharing 14Saturday, May 28, 2011Your Point Of Differentiation is how your blog will stand out andbe different than the others in your niche. The technical aspectsare those things that we all know of which are good SEOplanning (the best book on this is called The Art Of SEO by RandFishkin).
  20. 20. Growing Your B.A.B • Posting • Guest Posting • Keywords • Trend Blogging • Press Releases • But Here’s Two More Things... 15Saturday, May 28, 2011Trend Blogging, also known as Event Blogging is the concept ofusing events that happen in your niche to draw traffic to yourblog...for example, when the iPad 2 was announced I had 10posts waiting to publish that day which were 1000 word guideson the features, how to use it, and comparing the various 3Gdata plans.
  21. 21. Growing Your B.A.B • Shane’s 5 Pillars Of Growth • Customer Experience • No Comment Left Behind • Give 10 Take 1 • Readers, Not Traffic • The Storefront • Authority Blogging 16Saturday, May 28, 2011Authority Blogging is important. It’s how people will trust yourbrand, blog, and your entire message. It allows people to notonly trust you, but become your own marketing department -they market for your blog by sharing it out, talking about it, anddrawing others in.I learned this from Chris Garrett and by taking his AuthorityBlogging course which was what really opened my eyes togrowing the blog.
  22. 22. Monetizing Your B.A.B • Advertising • Amazon • In-Text Ads • Finding Products Within Your Niche • Launching A Business Off The Blog • How I made $4,500 In One Month • Selling Your Blog 17Saturday, May 28, 2011
  23. 23. Monetizing Your B.A.B • Advertising • Main source of advertising is either Adsense or other premium content networks such as NetShelter or Federated Media • It is critical to place ads in the right places or it will drastically affect your income • Be careful about Ad to Content ratios 18Saturday, May 28, 2011
  24. 24. Monetizing Your B.A.B • Amazon Associates • Low percent return but ability to make money from “other” products • How I sold toasters and heard defibrillators 19Saturday, May 28, 2011
  25. 25. Monetizing Your B.A.B • In-Text Ads • Kontera And Chitika • Low percentage of return but you have leverage... 20Saturday, May 28, 2011
  26. 26. Monetizing Your B.A.B • Finding Products Within Your Niche • Clickbank, Commission Junction, Linkshare 21Saturday, May 28, 2011
  27. 27. Monetizing Your B.A.B • Launching A Business From Your Blog • Mobile PRWire • Smarter App Marketing Course 22Saturday, May 28, 2011
  28. 28. Monetizing Your B.A.B • How I Made $4,500 In One Month • Adsense Readjustment Tricks • Trend Blogging 23Saturday, May 28, 2011Adsense readjustment tricks are really not tricks but they aretesting various locations on where to place your ads. In my case,I used Google Analytics’ feature called “In-Page Analytics” to seewhere people were clicking the most on my pages and then Iplaced those ads around those places.
  29. 29. Monetizing Your B.A.B Adsense February 24Saturday, May 28, 2011This is before a major event
  30. 30. Monetizing Your B.A.B Adsense March 25Saturday, May 28, 2011This is the income AFTER a major event
  31. 31. Monetizing Your B.A.B Analytics With Trends 26Saturday, May 28, 2011This shows traffic over time and you can see here how the eventsI was getting traffic from increased the baseline.
  32. 32. Monetizing Your B.A.B Amazon Prior To Event 27Saturday, May 28, 2011This is amazon income before an event (the iPad 2announcement)
  33. 33. Monetizing Your B.A.B Amazon After To Event 28Saturday, May 28, 2011This is Amazon income AFTER the event
  34. 34. What Google Can Do To You Crushed By Panda 29Saturday, May 28, 2011Be aware. I was hit by the Google algorithm changed calledPanda. This dropped my readership significantly and it alsocaused me to learn a few things:1. Never rely solely on one source of readers like organic search2. Never rely solely on one source of income like Adsense3. Look for your blog being scraped and if it is, file DMCArequests to have them banned but also use a plugin likePubSubHubbub to notify Google immediately that you are the
  35. 35. Some Google Guidelines For Quality Content • Would you trust the information presented in this article? • Is this article written by an expert or enthusiast who knows the topic well, or is it more shallow in nature? • Does the site have duplicate, overlapping, or redundant articles on the same or similar topics with slightly different keyword variations? • Would you be comfortable giving your credit card information to this site? • Does this article have spelling, stylistic, or factual errors? • Are the topics driven by genuine interests of readers of the site, or does the site generate content by attempting to guess what might rank well in search engines? • Does the article provide original content or information, original reporting, original research, or original analysis? • Does the page provide substantial value when compared to other pages in search results? • How much quality control is done on content? • Does the article describe both sides of a story? • Is the site a recognized authority on its topic? • Is the content mass-produced by or outsourced to a large number of creators, or spread across a large network of sites, so that individual pages or sites don’t get as much attention or care? • Was the article edited well, or does it appear sloppy or hastily produced? • For a health related query, would you trust information from this site? • Would you recognize this site as an authoritative source when mentioned by name? • Does this article provide a complete or comprehensive description of the topic? • Does this article contain insightful analysis or interesting information that is beyond obvious? • Is this the sort of page you’d want to bookmark, share with a friend, or recommend? • Does this article have an excessive amount of ads that distract from or interfere with the main content? • Would you expect to see this article in a printed magazine, encyclopedia or book? • Are the articles short, unsubstantial, or otherwise lacking in helpful specifics? • Are the pages produced with great care and attention to detail vs. less attention to detail? • Would users complain when they see pages from this site? 30Saturday, May 28, 2011These are some indicative guidelines as posted in the GoogleWebmaster Forums on what they are seeking out when it comesto quality content. This is not everything they look for by far, butit gives an idea for your own content.
  36. 36. THANK YOU! You can reach me anytime at the following places: shane@rewiremediagroup.com @rewirebusiness “If it weren’t for great people like you, I’d probably be bored” - sjk 31Saturday, May 28, 2011

×