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Social Media Boot Camp Series           Module 4   Measurement, Hyper-Local   Marketing, and CampaignsWith Shane Gibson @s...
Types of ROI                           6.Differentiation1. Reputation2. Risk Reduction                           7.Brand A...
ROI Continued                             16.Staff Capacity                              Building11. Supplier Capacity    ...
Measurement• Google Analytics• Hootsuite• Klout• Tweetreach• Viralheat             @ShaneGibson   Socialized.me
Hootsuite Analytics     @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
Viral Heat@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
It’s about          listening!@ShaneGibson   Socialized.me
Business Intelligence•   Search.Twitter.com•   Google Alerts•   LinkedIn Groups, Questions & Network•   Linkedin Signal•  ...
Blog.suggestionbox.com@ShaneGibson               Socialized.me
@ShaneGibson   Socialized.me
Real-Time Feedback     @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
Score Keeping?   @ShaneGibson   Socialized.me
Stakeholder Spotting     @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
Tweets tell the future• Computer scientists studied 3 million tweets•   25 movies (including Avatar)•   Tweet frequency co...
Can we just not do it?      @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
Get in the game   @ShaneGibson   Socialized.me
Campaigns/Events    @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
“After accruing the initial 120 participants and anadditional 144 engaged influencers, the word of mouthpower kicked in, a...
Insurance Guerrillas     @ShaneGibson   Socialized.me
Free & Honest Tea    @ShaneGibson   Socialized.me
Results@ShaneGibson   Socialized.me
Press@ShaneGibson   Socialized.me
Earned Media  @ShaneGibson   Socialized.me
Increase in Sales    @ShaneGibson   Socialized.me
Wall Street VS. LA    @ShaneGibson   Socialized.me
Free Wifi as Weapon     @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
#BnNArmy with @WizardWorld       @ShaneGibson    Socialized.me
@ShaneGibson   Socialized.me
Scott Heiferman   @ShaneGibson   Socialized.me
@cforbesoklahoma    @ShaneGibson   Socialized.me
@cforbesoklahoma    @ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
Finding Influencers• Local Niche Bloggers• Journalists• Meetup.com Organizers• Back-links to local competitor or topic  sp...
@ShaneGibson   Socialized.me
Pepsi Cultural Calendars• Demographic’s entertainment events• Community events• Significant milestones• Own a #tag in your...
Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanomarkets3. Pick the Right Platforms4. Map out...
@ShaneGibson   Socialized.me
@ShaneGibson   Socialized.me
ResourcesTraining site:http://socialized.me/malaysiaSocial Media Podcast:http://closingbigger.netSocialized:http://sociali...
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Social Media Boot Camp Malaysia Module 4

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Module 4: Measurement, Hyper-Local Marketing, and Campaigns
This module is where we put it all together. Its focus is on what to measure, how to measure and the core steps to launching and becoming a dominant local presence on the social web.
Measurement:
• What soft-steps and engagement points lead to ROI
• Tools (free or nearly free) to you use to measure your success
• 10 social media monitoring tools to find, monitor and engage clients and prospects
Hyper-Local Marketing:
• How to use tools like FourSquare, Meetup.com, and Twitter local search
• Tips on identifying local centers of influence and getting them to promote your brand
• Community building steps to build a strong local market online and offline
• Promoting events using social media
Campaigns (Launching):
• 7 steps to a successful launch
• Building a social media policy
• Building a social media calendar
• Developing a social media plan
• Coordinating and organizing your social media efforts

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  • Start is Shane. Mentions social media experts. Steve: We ’re amateurs all learning
  • Influencing thought leaders
  • John Chow.
  • Shane id odd
  • Transcript of "Social Media Boot Camp Malaysia Module 4 "

    1. 1. Social Media Boot Camp Series Module 4 Measurement, Hyper-Local Marketing, and CampaignsWith Shane Gibson @shanegibson @ShaneGibson Socialized.me
    2. 2. Types of ROI 6.Differentiation1. Reputation2. Risk Reduction 7.Brand Association3. Client Retention 8.PR & Exposure4. Efficiency 9.Immediate Revenue5. Business Intelligence 10.Long-Term Revenue @ShaneGibson Socialized.me
    3. 3. ROI Continued 16.Staff Capacity Building11. Supplier Capacity Building 17.Network Growth12. Perception Shifting 18.Opportunity Creation13. More & Better Recruits14. Innovation 19.Job Satisfaction15. Client Education 20.Trust Building @ShaneGibson Socialized.me
    4. 4. Measurement• Google Analytics• Hootsuite• Klout• Tweetreach• Viralheat @ShaneGibson Socialized.me
    5. 5. Hootsuite Analytics @ShaneGibson Socialized.me
    6. 6. @ShaneGibson Socialized.me
    7. 7. @ShaneGibson Socialized.me
    8. 8. Viral Heat@ShaneGibson Socialized.me
    9. 9. @ShaneGibson Socialized.me
    10. 10. @ShaneGibson Socialized.me
    11. 11. It’s about listening!@ShaneGibson Socialized.me
    12. 12. Business Intelligence• Search.Twitter.com• Google Alerts• LinkedIn Groups, Questions & Network• Linkedin Signal• Blogsearch.Google.com• Customer/Community blogs and social networks• Competitor/Industry news, blogs, and social networks @ShaneGibson Socialized.me
    13. 13. Blog.suggestionbox.com@ShaneGibson Socialized.me
    14. 14. @ShaneGibson Socialized.me
    15. 15. Real-Time Feedback @ShaneGibson Socialized.me
    16. 16. @ShaneGibson Socialized.me
    17. 17. Score Keeping? @ShaneGibson Socialized.me
    18. 18. Stakeholder Spotting @ShaneGibson Socialized.me
    19. 19. @ShaneGibson Socialized.me
    20. 20. Tweets tell the future• Computer scientists studied 3 million tweets• 25 movies (including Avatar)• Tweet frequency could be used to accurately predict the box office takings• Content of the messages predict ongoing success.• "Our predictions were incredibly close," Bernardo Huberman, head of the social computing lab at HP @ShaneGibson Socialized.me
    21. 21. Can we just not do it? @ShaneGibson Socialized.me
    22. 22. @ShaneGibson Socialized.me
    23. 23. @ShaneGibson Socialized.me
    24. 24. @ShaneGibson Socialized.me
    25. 25. @ShaneGibson Socialized.me
    26. 26. @ShaneGibson Socialized.me
    27. 27. @ShaneGibson Socialized.me
    28. 28. @ShaneGibson Socialized.me
    29. 29. @ShaneGibson Socialized.me
    30. 30. Get in the game @ShaneGibson Socialized.me
    31. 31. Campaigns/Events @ShaneGibson Socialized.me
    32. 32. @ShaneGibson Socialized.me
    33. 33. “After accruing the initial 120 participants and anadditional 144 engaged influencers, the word of mouthpower kicked in, as those individuals, proud to have“earned” such special treatment, generated more than4,600 tweets about the new route. This, in turn, led tomore than 7.4 million impressions and coverage intop blogs and news outlets like the L.A. Times andCNN Money. And all it took was making thoseoriginal 120 participants feel special.”Porter Gale – VP Marketing, Virgin @ShaneGibson Socialized.me
    34. 34. Insurance Guerrillas @ShaneGibson Socialized.me
    35. 35. Free & Honest Tea @ShaneGibson Socialized.me
    36. 36. Results@ShaneGibson Socialized.me
    37. 37. Press@ShaneGibson Socialized.me
    38. 38. Earned Media @ShaneGibson Socialized.me
    39. 39. Increase in Sales @ShaneGibson Socialized.me
    40. 40. Wall Street VS. LA @ShaneGibson Socialized.me
    41. 41. Free Wifi as Weapon @ShaneGibson Socialized.me
    42. 42. @ShaneGibson Socialized.me
    43. 43. #BnNArmy with @WizardWorld @ShaneGibson Socialized.me
    44. 44. @ShaneGibson Socialized.me
    45. 45. Scott Heiferman @ShaneGibson Socialized.me
    46. 46. @cforbesoklahoma @ShaneGibson Socialized.me
    47. 47. @cforbesoklahoma @ShaneGibson Socialized.me
    48. 48. @ShaneGibson Socialized.me
    49. 49. Finding Influencers• Local Niche Bloggers• Journalists• Meetup.com Organizers• Back-links to local competitor or topic specific sites• Use Twellow and Klout @ShaneGibson Socialized.me
    50. 50. @ShaneGibson Socialized.me
    51. 51. Pepsi Cultural Calendars• Demographic’s entertainment events• Community events• Significant milestones• Own a #tag in your community @ShaneGibson Socialized.me
    52. 52. Launch Plan1. Identify Your Goal2. Identify Your Target Audience and your Nanomarkets3. Pick the Right Platforms4. Map out Social Etiquette and Policy5. Implement Listening and Engagement Strategy6. Know Core Pains, Dreams, and Goals7. Uniquely Communicate Solutions Mixing Marketing and Community8. Leverage through Influencers @ShaneGibson Socialized.me
    53. 53. @ShaneGibson Socialized.me
    54. 54. @ShaneGibson Socialized.me
    55. 55. ResourcesTraining site:http://socialized.me/malaysiaSocial Media Podcast:http://closingbigger.netSocialized:http://socialized.me @ShaneGibson Socialized.me
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