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Speaker	  /	  Author	                                                 Seminar	  At	  a	  Glance	  for:	  The	  360	  Degre...
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360 Degrees of ROI in Community Engagement

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360 Degrees of ROI in Community Engagement

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Transcript of "360 Degrees of ROI in Community Engagement"

  1. 1. Speaker  /  Author   Seminar  At  a  Glance  for:  The  360  Degrees  of  ROI™   Shane  Gibson   TransacBonal   High  Value  “Aligning”     28  Types  of  Social  and  Community  ROI         1.  ReputaBon   15.  InnovaBon   1.  Selling  What  We  Have   1.  CreaBng  What  They  Need  and  Want   2.  Risk  ReducBon   16.  Client  EducaBon   2.  Handling  ObjecBons   2.  Exploring  Client  Needs  and  Concerns   3.  Client  RetenBon   17.  Sales  Staff  Capacity  Building   3.  Asking  quesBons  that  create   3.  Asking  quesBons  to  idenBfy  the  ideal   18.  Management  Capacity  Building   4.  Efficiency   the  absence  of  your  soluBon   soluBon   19.  Support  Staff  Capacity  Building   5.  Business  Intelligence   4.  WriBng  a  proposal   4.  Customizing  a  strategic  client  soluBon   20.  Network  Growth   Brand  and   5.  Well  prepared  and  researched   plan   6.  DifferenBaBon   21.  PoliBcal  Influence   7.  Brand  AssociaBon   Engagement   pitch  and  customer  value   5.  Well  thought  out  and  genuine  client   8.  PR  &  Exposure   22.  Opportunity  CreaBon   proposiBon   needs  analysis   23.  Job  SaBsfacBon   Business  is  about:  “CreaBng  an   9.  Immediate  Revenue   6.  Order  taking  and  Closing   6.  Advising  and  concluding   24.  Family  SaBsfacBon   environment  where  an  act  of   10. Long-­‐Term  Revenue   25.  Trust  Building   faith  can  take  place.”   7.  Buying   7.  Buy-­‐in   11. Supplier  Capacity  Building   26.  Economic  Development     8.  Economic  TargeBng   8.  SituaBonal  TargeBng   12. PercepBon  Shining   27.  Community  Capacity  Building   Credibility  is:   9.  Using  the  relaBonship  to  get   9.  Realizing  that  the  relaBonship  is  the   13. Environmental  Impact   28.  Happiness   •Being  seen  as  a  peer  and   the  deal   deal     14. More  and  Be^er  Recruits   business  person  not  a   10. Seen  as  a  specific  duraBon   10. Seen  as  the  beginning  of  a  journey     transacBon  focused  business   11. Push  MarkeBng   11. A^racBon  through  Engagement   12. Measuring  in  Dollars   12. Measuring  in  MulBple  ROI     person.     ContribuBon  Strategy   •Keeping  Commitments   •Congruency  with  our  Brand   Core  Marketer  Traits:     ContribuBon  Types:   •What  do  I  value?   •What  is  important  to  me  and  those  I  value?   •Adding  Value  in  mulBple   • A  master  of  basic  selling  skills   •Money   •What  are  may  talents?   contexts   •A  master  rapport  builder   •Time   •Who  are  my  key  markets/networks?     •A  listener   •Ideas   •Where  can  I  be  within  my  values,  contribute  with  my  talents  and   A  Brand  is  a  promise  and  “The   •Highly  Developed  Mindsight   •Leveraged  Ideas   resources  and  connect  with  my  market,  clients  or  networks?   Customer  Owns  Your  Brand”   •RelaBonship  builder   •ConnecBons   •How  many  ways  can  I  measure  ROI?     •Customer  Focused   •Things   •What’s  my  Bmeline?   Being  on  purpose  is   •Strong  Leadership  Skills   •Bridges   scienBfically  proven  to  help  us   •Community  Builder  and  Steward   ReputaBon     combat  stress  and  create  high   •Long  Term  Value  Focused   •ExperBse   Web  2.0  Explained  (Jessica  Hagy)   levels  of  energy.  (Dr.  David   •Aligned  Values  -­‐  Goals  -­‐   •Wisdom,  Mentorship   Creswell)   Behaviours   •CreaBng  Opportunity     •An  Innovator   •Forgiveness,  ReconciliaBon   Maintaining  Vision:   •A  Change  Sponsor  and  Agent   •Access   •Keep  it  simple,  Keep  it  visible,   •A  Conflict  Resolver   Constantly  communicate  it,   •A  Bridge  Builder     RelaBonship   speak  it  into  existence,  Share   •Highly  Referable  and  Accountable   ownership  and  recognize   •Results  Focused   Development   contribuBon,  Connect  and   •PaBence  is  a  Key  Virtue   1.  A^racBon  –  (Watching)   engage  individuals  with  it,   •Truth  teller   2.  ExploraBon  –  (TesBng)   Keep  score,  Think  Big  and   •Investor  in  people,  community,   3.  Development  –  (Bonding)   Break  it  down.   ideas  and  ideals   4.  Commitment  –  (TrusBng)       5.  Unity  –  (EntrusBng)       The  360  Degrees  of  ROI™  Shane  Gibson  Socialized.me    Twi^er:  @shanegibson    
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