Transcript of "360 Degrees of ROI in Community Engagement"
Speaker / Author Seminar At a Glance for: The 360 Degrees of ROI™ Shane Gibson TransacBonal High Value “Aligning” 28 Types of Social and Community ROI 1. ReputaBon 15. InnovaBon 1. Selling What We Have 1. CreaBng What They Need and Want 2. Risk ReducBon 16. Client EducaBon 2. Handling ObjecBons 2. Exploring Client Needs and Concerns 3. Client RetenBon 17. Sales Staﬀ Capacity Building 3. Asking quesBons that create 3. Asking quesBons to idenBfy the ideal 18. Management Capacity Building 4. Eﬃciency the absence of your soluBon soluBon 19. Support Staﬀ Capacity Building 5. Business Intelligence 4. WriBng a proposal 4. Customizing a strategic client soluBon 20. Network Growth Brand and 5. Well prepared and researched plan 6. DiﬀerenBaBon 21. PoliBcal Inﬂuence 7. Brand AssociaBon Engagement pitch and customer value 5. Well thought out and genuine client 8. PR & Exposure 22. Opportunity CreaBon proposiBon needs analysis 23. Job SaBsfacBon Business is about: “CreaBng an 9. Immediate Revenue 6. Order taking and Closing 6. Advising and concluding 24. Family SaBsfacBon environment where an act of 10. Long-‐Term Revenue 25. Trust Building faith can take place.” 7. Buying 7. Buy-‐in 11. Supplier Capacity Building 26. Economic Development 8. Economic TargeBng 8. SituaBonal TargeBng 12. PercepBon Shining 27. Community Capacity Building Credibility is: 9. Using the relaBonship to get 9. Realizing that the relaBonship is the 13. Environmental Impact 28. Happiness •Being seen as a peer and the deal deal 14. More and Be^er Recruits business person not a 10. Seen as a speciﬁc duraBon 10. Seen as the beginning of a journey transacBon focused business 11. Push MarkeBng 11. A^racBon through Engagement 12. Measuring in Dollars 12. Measuring in MulBple ROI person. ContribuBon Strategy •Keeping Commitments •Congruency with our Brand Core Marketer Traits: ContribuBon Types: •What do I value? •What is important to me and those I value? •Adding Value in mulBple • A master of basic selling skills •Money •What are may talents? contexts •A master rapport builder •Time •Who are my key markets/networks? •A listener •Ideas •Where can I be within my values, contribute with my talents and A Brand is a promise and “The •Highly Developed Mindsight •Leveraged Ideas resources and connect with my market, clients or networks? Customer Owns Your Brand” •RelaBonship builder •ConnecBons •How many ways can I measure ROI? •Customer Focused •Things •What’s my Bmeline? Being on purpose is •Strong Leadership Skills •Bridges scienBﬁcally proven to help us •Community Builder and Steward ReputaBon combat stress and create high •Long Term Value Focused •ExperBse Web 2.0 Explained (Jessica Hagy) levels of energy. (Dr. David •Aligned Values -‐ Goals -‐ •Wisdom, Mentorship Creswell) Behaviours •CreaBng Opportunity •An Innovator •Forgiveness, ReconciliaBon Maintaining Vision: •A Change Sponsor and Agent •Access •Keep it simple, Keep it visible, •A Conﬂict Resolver Constantly communicate it, •A Bridge Builder RelaBonship speak it into existence, Share •Highly Referable and Accountable ownership and recognize •Results Focused Development contribuBon, Connect and •PaBence is a Key Virtue 1. A^racBon – (Watching) engage individuals with it, •Truth teller 2. ExploraBon – (TesBng) Keep score, Think Big and •Investor in people, community, 3. Development – (Bonding) Break it down. ideas and ideals 4. Commitment – (TrusBng) 5. Unity – (EntrusBng) The 360 Degrees of ROI™ Shane Gibson Socialized.me Twi^er: @shanegibson
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