4. Solve
•Help me solve a problem
Data
•Help me find information I don’t know
Efficiency
•Help me do my Job
@theukseo
5. Solve
I Received an “Unnatural Links” Message!
www.linkdetective.com
@theukseo
6. Solve
I Received an “Unnatural Links” Message!
@theukseo
7. Solve
I Received an “Unnatural Links” Message!
http://netpeak.net/software/netpeak-checker/
@theukseo
8. Solve
I Received an “Unnatural Links” Message!
@theukseo
9. Solve
I Received an “Unnatural Links” Message!
Anchor Text Variations
80
70
60
50
No. of Brand anchor text
40 No. of keyword Anchor text
30 No. of Misc anchor texts
20
10
0
Your site Site one Site two
@theukseo
10. Data
Find Link Prospects, Competitor
Analysis, Social Connections?
@theukseo
11. Data
Find Link Prospects, Competitor
Analysis, Social Connections?
@theukseo
12. Data
Collect • Download CSV of search queries from
Data Social Mention
Categorise • A Quick VLOOPUP can let you easily
categorise data.
Data
Create • Quickly Compare your site
against the competition
Pivot Table
Visualise
@theukseo
13. Data
Aggregator Micromedia Social bookmarking
techmeme identica blogmarks
Blogs twitter delicious
blogcatalog Multimedia digg
cocomment clipmarks netvibes
google_blog photobucket reddit
Forums pixsy stumbleupon
boardreader plurk Social knowledge
Images News Wikipedia
flickr ask Social Networks
picasaweb bing facebook
smugmug google_news linkedin
webshots prweb myspace
yahoo Video
Yahoo News blip
google_video
metacafe
truveo
@theukseo youtube
15. Data
Micromedia
Social Networks
Images
Medium
Multimedia Your site
Video Competitor 1
Social bookmarking Industry
News
0 50 100 150 200 250
No. of Mentions
@theukseo
16. Data
Top Influencers
johntmccracken
lindathi
wesleyburgen
User
eprnetwork
Count
cloudytags.com
fergusfish
0 10 20 30 40
No. of Mentions
@theukseo
17. Data
Timeline of Tweets What Major event
happened here?
250
200
No. of Mentions
150
Count of Industry
100 Count of Competitor 1
Count of Your site
50
0
1 3 5 7 9 11 13 15 17 19 21 23 25 27 29 31
Day in July 2012
@theukseo
18. Efficiency
Save Time
Save Resource More Money
Enhance Work
@theukseo
19. Efficiency
Microsoft SEO Tool Kit
1.Site Audit
2.Internal Linking
@theukseo
26. Resources
Analysis Tools: Link Tools
Link Detective – http://bit.ly/xwUWt5 Majestic SEO - http://bit.ly/DtBq3
Net Peak - http://bit.ly/kBxnXc Open Site Explorer - http://bit.ly/4DJvSL
Ahrefs – http://bit.ly/iX3BXt
Social Tools Other Tools of Interest
Social Mention – http://bit.ly/2QLVaT Analytics Canvas - http://bit.ly/cTubgE
This Presentation
Microsoft IIS Tool Kit
http://bit.ly/JzOMcN
Download - http://bit.ly/9DPtrj
Distilled http://bit.ly/KWhfb2
SEO Gadget http://bit.ly/KFr7IQ
@theukseo