CoolestWomen,org Social Media 101

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Beth Gyurovits volunteers time teaching women in IT and students studying IT about how to apply social media for personal and business application

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  • Why do you think mass media is declining and social media is growing?Do you think there is a stronger ROI using a blunt instrument or a laser?Is program measurement and ROI important?
  • CoolestWomen,org Social Media 101

    1. 1. Social BusinessDiscover | Align | BuildBeth Gyurovits, M.B.A. e: Beth@SocialMediaEnergy.comVice President of Sparks m: + 1 . 3 0 3 . 8 0 8 . 3 8 9 9 t: @BethGyurovits Wireless Network: ASPEN Password: 8021180211
    2. 2. Agenda• Introductions• Overview• Webolution & Trends• Key Social Notables• Tweet Jam• LinkedIn, twitter & facebook, Google+ YouTube
    3. 3. Introductions• Name• Title/Desired Title• Self-Assessed Proficiency Level – Novice, Intermediate, Expert• Hometown
    4. 4. Framing it up…• Why are we here? wawh• What happened? wh• OMG – Am I behind? omg aib• Where to start? wts
    5. 5. What is Web 1.0? …call help desk
    6. 6. Web 1.0 Web 2.0 Web 3.0Static HTML Dynamic HTML SemanticEmail RSS CommunalForums Podcasting Cloud ComputingChat Mobile Multi-ChannelLow Bandwidth Blogging/Microblogging Mobile and iTVPortals Social NetworkingBrochure-ware Video Integrated Solutions
    7. 7. Web 1. 0 for Recruiting…Receive Post Screen Post Job To Internal To Intranet Candidates .com Contact Manual Viable Measure Screen Candidates $$ Post to Monster Phone LinkedIn a Dice Friend
    8. 8. Web 2.0Who’s who in the zoo and what are they up to• External .com (s) , LinkedIn, Twitter(s), YouTube(s), Blog(s), Facebook• Mobile apps• iPad apps• Internal – Social platforms
    9. 9. Trends // The Big Shift 700,000+ businesses are on Facebook YouTube is second most searched site behind Google 200,000,000 users and it’s the fastest growing LinkedIn adds a new user every second ; China and Brazil fastest Facebook OVERTAKES Google in weekly site visits in late 2010 Monster.com Revenue Drops Again in Q1 Source: 01/2011 http://jobsportalwatch.com/2010/04/monster-revenue-drops-again-in-q1/
    10. 10. Web 2.0 & BeyondThe POWER of links, degrees of separation, collaboration and friends
    11. 11. Industry Leaders & Analysts
    12. 12. Mobile Scene“How can it bethat I am sopowerful as aconsumer,but feel so lameas anemployee?” - AIIM.org Task Force
    13. 13. Recruiting Mobile Apps
    14. 14. Internal Social
    15. 15. Top Measurable Business Benefits• 83% - Increased Speed of Access to Knowledge• 55% - Increased Speed of Access to Experts• 41% - Increased Employee Satisfaction• 31% - Faster Employee Onboarding & Training• 28% - Increased # of Successful Innovations• 28% - Reduced Travel Costs• 28% - Reduced Communication Costs Source: NewsGator Client Survey at Annual User Conference
    16. 16. Spontaneous TweetJamRule for today…No person left behind!• Go to Twitter• Who are influencial women IT leaders? add #CWWKSocial• Hit ENTER• View
    17. 17. You – Online…• Search Public Information – Add “Company Buzz” application to your LinkedIn.com Profile and “Add” your company name to see what people say about your company and which words are trending. – Conduct Google, Bing, Yahoo searches – Check ZoomInfo.com for any syndicated news with your name• Understand Netiquette – Know your audience’s communication styles and preferences (e.g. Boomers, GenX’ers, GenY’ers, Millennials, etc.)• LinkedIn: TURN OFF SETTINGS!!! – Settings > Privacy Settings• Change Advanced Search View• Upgrade http://www.linkedin.com/static?key=business_info_more&trk=acct_set_compare 20
    18. 18. Social Media PhilosophyTips for determining your online professional brand:• Know your corporate social media policy• Select quality or quantity• Understand consistency in presentation (e.g. FirstNameLastName for LinkedIn/Twitter)• Personal vs. Professional profile access to the general public: – LinkedIn.com – Twitter.com (Professional brand and/or Personal) – Facebook.com – Others (e.g. Spoke, Ning, Plaxo, Pulse, etc.)• Timing to change profile access and information• Location in profile (using 80202 or 06712 in base profile to be found) 21
    19. 19. Beth’s Proficiency Levels LinkedIn.com Engagement Research & Develop Foundational Polling Advanced Search Blogging/Micro-bloggingProfile Answers (reviewing) Other Social NetworksRecommendations Job Postings Update Status FieldGroups - Groups Answers (activePhoto - Jobs tab participation)ApplicationsContacts Beth.Gyurovits@LHH.com 22
    20. 20. 1. How to Set-up a Twitter Profile http://www.twitter-howto.com/twitter-how-to/a-practical-guide-on-how-to-optimize-your-twitter-profile2. Advanced Search Use http://search.twitter.com/advanced to enter your search parameters if youre not familiar the search syntax3. Hashtags Use Twitter.coms search box with popular hashtags (#) to search for specifics (e.g. #job Denver). This returns jobs in Denver that were posted on Twitter. NOTE: Popular Hashtags can be found at www.Hashtags.org (See Appendix)4. Search Jobs, candidates, influencers, products using Twitter5. Follow Interesting people and companies 23
    21. 21. • Create a profile is the first step• Type up to 140 characters (A.K.A. a “Tweet”)• Make sure your “tweets” have value to those who follow you• Include a URL to link to additional related resources• Follow the 90/10 rule: 90% of your tweets are giving (adding value for those that follow you) and 10% are taking (shameless self- promotion)• Be sure to add a category preceded by a hashtag (e.g. #CWWKSocial #CO or #jobs or #Denver) so followers know that it is relevant for a specific location or topic area 24
    22. 22. Twitter Recruiting // 2009 Top 50Employer Twitter Account Employer Twitter Account Employer Twitter AccountKPMG @KPMG Hewitt @HewittCareers Thomson Reuters @JobsWithUsWipro, LTD @WiproCareers Hyatt Hotels & Resorts @Hyattcareers Twitter (of course!) @jobsAccenture @Accenture_Jobs Hyatt San Antonio @HyattSanAntonio UPS @UPSjobsAccess Comm. @accesscareers Intel @JobsatIntel UPMC @UPMCCareersACULIS, Inc. @aculis J.B. Hunt @JBDriverJobs US Dept. of State @DOScareersADP @ADPCareers Kaplan Test Prep @KTPA_CareersAllstate Insurance @AllstateCareers Verizon @VerizonCareers Keller Williams Realty @KWCareersAssurant Solutions @AssurantCareers Warner Brothers @WBCareers Kissito Post-Acute Care @kissitocareersAT&T @ATTjobs City of Kingston @KingstonCareers KPMG US @KPMGUSCareersBurger King @BKCareers Vancouver @VanMarriott Kroger @KrogerWorks Pinnacle MarriotcomScore @comScoreCareers LexisNexis @LN_RecruitingDavita, Inc. @DaVitaJobs IBM/UK @IBMUKcareer Mattel @MattelRecruiter KPMG @KPMGRecruitmentDeloitte Touche @JoinDeloitteUS Mattel @mattelmba PepsiCo @PepsiCo_UKjobsEcolab @Ecolab_Jobs Mayo Clinic @mayoclinic Royal Bank of Scotland @JobsatRBSgroupEMC @EMCCareers McCormick & Schmick @Careers_At_MSSR Deloitte Australia @Green_DotEMC @EMCCollege Microsoft @JobsBlog IBM/Belgium @ibmbejobsErnst & Young @Ernst_and_Young MTV Networks @MTVnetworksjobs IBM/South Africa @IBM_CEEMEA_JobsExpedia @Expedia_Jobs MTV Games @MTVGamesJobsFollett Software Co. @FSCCareers MySpaceJobs @MySpaceJobsForrester Research @forresterjobs Raytheon @Raytheon_JobsFullhouse Interactive @fullhousecareer Razorfish @RazorfishJobsGartner, Inc. @Gartner_Jobs Sodexo @SodexoCareersHershey @HersheyJobs Spotsylvania Regional @CareersAtSRMC Med. Ctr
    23. 23. facebook » 83% of companies use facebook » social recruiting is big! 26
    24. 24. facebook• Safety – Check setting monthly – No address, current city, phone – Use GoogleVoice for a cloaked phone• Professional vs. Personal profile• Follow companies of interest• Share useful information
    25. 25. 28
    26. 26. 29
    27. 27. Thank You //end. Beth Gyurovits, M.B.A.Director of Development Partner Programs Pearson eCollege +1.303.808.3899 BethG@eCollege.com @BethGyurovits

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