1. THE ART OF
START-UPS & PRODUCTS
NAMING
https://www.flickr.com/photos/avanaut/sets/

2. your names &
your logos

3. your names &
your logos are
incredibly
powerful tools

4. your names &
your logos are
incredibly
powerful tools to
deliver your brand
messages

5. your names &
your logos are
incredibly
powerful tools to
deliver your brand
messages to the
marketplace

6. to customers
to competitors
to distributors
to employees
to retailers
to suppliers
to shareholders

7. your brand =

8. your
market
position
your brand =

9. your
market
position
your brand =
your
mission,
vision, &
values
+

10. your
market
position
your brand =
your
mission,
vision, &
values
your value
proposition+ +

11. and your
messaging

12. and your
messaging should
drive think, feel &
do objectives

13. upon receiving
your messages…

14. what will your
audience think?

15. what will your
audience think?
how will they feel?

16. what will your
audience think?
how will they feel?
what will they do?

17. so the naming of
things is not a
decision to take
lightly

18. yet it so often is

19. not taking it seriously
settling
politically acceptable
exhaustion
short-sightedness
deprioritizing
naivete
lack of creativity

20. it’s hard, i know

21. with very little to
work with, you
must communicate
very complex
ideas

22. but it’s too
important to gloss
over

23. in summary…

24. your names must
drive brand
messaging

25. they must
effectively
communicate
market
position
mission,
vision, &
values
value
proposition+ +

26. and
think feel do+ +

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