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The art of naming startups and products

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  • 1. THE ART OF START-UPS & PRODUCTS NAMING https://www.flickr.com/photos/avanaut/sets/
  • 2. your names & your logos
  • 3. your names & your logos are incredibly powerful tools
  • 4. your names & your logos are incredibly powerful tools to deliver your brand messages
  • 5. your names & your logos are incredibly powerful tools to deliver your brand messages to the marketplace
  • 6. to customers to competitors to distributors to employees to retailers to suppliers to shareholders
  • 7. your brand =
  • 8. your market position your brand =
  • 9. your market position your brand = your mission, vision, & values +
  • 10. your market position your brand = your mission, vision, & values your value proposition+ +
  • 11. and your messaging
  • 12. and your messaging should drive think, feel & do objectives
  • 13. upon receiving your messages…
  • 14. what will your audience think?
  • 15. what will your audience think? how will they feel?
  • 16. what will your audience think? how will they feel? what will they do?
  • 17. so the naming of things is not a decision to take lightly
  • 18. yet it so often is
  • 19. not taking it seriously settling politically acceptable exhaustion short-sightedness deprioritizing naivete lack of creativity
  • 20. it’s hard, i know
  • 21. with very little to work with, you must communicate very complex ideas
  • 22. but it’s too important to gloss over
  • 23. in summary…
  • 24. your names must drive brand messaging
  • 25. they must effectively communicate market position mission, vision, & values value proposition+ +
  • 26. and think feel do+ +
  • 27. SHARE THIS DECK & FOLLOW ME(please-oh-please-oh-please-oh-please) stay up to date with my future slideshare posts http://www.slideshare.net/selenasol/presentations https://twitter.com/eric_tachibana http://www.linkedin.com/pub/eric-tachibana/0/33/b53
  • 28. CLICK HERE FOR MORE!!!!

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