The art of naming startups and products

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The art of naming startups and products

  1. THE ART OF START-UPS & PRODUCTS NAMING https://www.flickr.com/photos/avanaut/sets/
  2. your names & your logos
  3. your names & your logos are incredibly powerful tools
  4. your names & your logos are incredibly powerful tools to deliver your brand messages
  5. your names & your logos are incredibly powerful tools to deliver your brand messages to the marketplace
  6. to customers to competitors to distributors to employees to retailers to suppliers to shareholders
  7. your brand =
  8. your market position your brand =
  9. your market position your brand = your mission, vision, & values +
  10. your market position your brand = your mission, vision, & values your value proposition+ +
  11. and your messaging
  12. and your messaging should drive think, feel & do objectives
  13. upon receiving your messages…
  14. what will your audience think?
  15. what will your audience think? how will they feel?
  16. what will your audience think? how will they feel? what will they do?
  17. so the naming of things is not a decision to take lightly
  18. yet it so often is
  19. not taking it seriously settling politically acceptable exhaustion short-sightedness deprioritizing naivete lack of creativity
  20. it’s hard, i know
  21. with very little to work with, you must communicate very complex ideas
  22. but it’s too important to gloss over
  23. in summary…
  24. your names must drive brand messaging
  25. they must effectively communicate market position mission, vision, & values value proposition+ +
  26. and think feel do+ +
  27. SHARE THIS DECK & FOLLOW ME(please-oh-please-oh-please-oh-please) stay up to date with my future slideshare posts http://www.slideshare.net/selenasol/presentations https://twitter.com/eric_tachibana http://www.linkedin.com/pub/eric-tachibana/0/33/b53
  28. CLICK HERE FOR MORE!!!!
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