GRSML: Establishing a Brand Presence on Facebook

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    GRSML: Establishing a Brand Presence on Facebook - Presentation Transcript

    1. Facebook: Establishing Brand Presence
    2. Two main ways to create a presence: • Groups • Fan Pages
    3. Groups
    4. Way to show support & interest.
    5. Some discussion features.
    6. Fan Pages
    7. More dynamic landing page.
    8. Customized information.
    9. Reflects user activity.
    10. Ease of media sharing.
    11. Keep fans updated.
    12. Status updates show up in feeds.
    13. Ability to comment & “like”.
    14. See what users are viewing & doing.
    15. See what engaged your audience.
    16. Get a feel for your demographics.
    17. Conclusion • Pages are more dynamic and provide more user interaction & insight. • Groups are relatively stagnant & offer little engagement or insight beyond initially joining.
    SlideShare Zeitgeist 2009

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