GRSML: Establishing a Brand Presence on Facebook

by seelowitz on Apr 29, 2009

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A short presentation detailing methods of establishing a brand presence with Facebook, with pros and cons of each method.

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A short presentation detailing methods of establishing a brand presence with Facebook, with pros and cons of each method.

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GRSML: Establishing a Brand Presence on Facebook — Presentation Transcript

Facebook: Establishing Brand Presence

Two main ways to create a presence: • Groups • Fan Pages

Groups

Way to show support & interest.

Some discussion features.

Fan Pages

More dynamic landing page.

Customized information.

Reflects user activity.

Ease of media sharing.

Keep fans updated.

Status updates show up in feeds.

Ability to comment & “like”.

See what users are viewing & doing.

See what engaged your audience.

Get a feel for your demographics.

Conclusion • Pages are more dynamic and provide more user interaction & insight. • Groups are relatively stagnant & offer little engagement or insight beyond initially joining.

GRSML: Establishing a Brand Presence on Facebook

by seelowitz on Apr 29, 2009

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GRSML: Establishing a Brand Presence on Facebook — Presentation Transcript