GRSML: Establishing a Brand Presence on Facebook - Presentation Transcript
Facebook:
Establishing Brand
Presence
Two main ways to create a presence:
• Groups
• Fan Pages
Groups
Way to show support & interest.
Some discussion features.
Fan Pages
More dynamic landing page.
Customized information.
Reflects user activity.
Ease of media sharing.
Keep fans updated.
Status updates show up in feeds.
Ability to comment & “like”.
See what users are viewing & doing.
See what engaged your audience.
Get a feel for your demographics.
Conclusion
• Pages are more dynamic and provide more
user interaction & insight.
• Groups are relatively stagnant & offer little
engagement or insight beyond initially joining.
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