A short presentation detailing methods of establishing a brand presence with Facebook, with pros and cons of each method.

1. Facebook:
Establishing Brand
Presence

2. Two main ways to create a presence:
• Groups
• Fan Pages

3. Groups

4. Way to show support & interest.

5. Some discussion features.

6. Fan Pages

7. More dynamic landing page.

8. Customized information.

9. Reflects user activity.

11. Ease of media sharing.

12. Keep fans updated.

13. Status updates show up in feeds.

14. Ability to comment & “like”.

15. See what users are viewing & doing.

16. See what engaged your audience.

17. Get a feel for your demographics.

18. Conclusion
• Pages are more dynamic and provide more
user interaction & insight.
• Groups are relatively stagnant & offer little
engagement or insight beyond initially joining.