Fundly + Bloomerang


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Fundly, the world’s largest crowdfunding-for-good platform, today announced that Bloomerang, the revolutionary customer relationship management (CRM) software focused on nonprofit donor retention and loyalty, has entered a partnership to integrate their assets and expertise.

FundlyThis partnership will offer Fundly the “all-in-one fundraising tools” and perspective that will generate value from donor relationships. Peer-to-peer fundraising has revolutionized certain types of special event fundraising practices. The full integration of Bloomerang’s Fundraising Database and CRM Software Service allows organizations to avoid hassles on data transfers and information sharing.

“We’re thrilled to partner with Bloomerang as this is further advancing our mission to help more people give more,” said Dave Boyce, CEO of Fundly. “We believe that with Bloomerang’s donor retention and Fundly’s donor acquisition focus, this will help solve the most critical problem nonprofits face today.”

Bloomerang helps nonprofit organizations to reach, engage and retain the advocates they depend on to achieve their vision for a better world. Their cloud-based solution is rooted in principles of philanthropy, simple to use and focused on empowering your team to achieve remarkable results through enhanced donor loyalty.

“Peer to peer fundraising has become essential for special event donor acquisition,” said Jay Love, CEO and Co-Founder of Bloomerang. “We are delighted to provide a seamless integration with one of the best solutions in the market. The information sharing between Bloomerang and Fundly just might become the gold standard for others to emulate in the future.”

To date, Fundly has enabled more than 42,000 campaigns led by individuals, volunteer groups and nonprofit organizations of all sizes to collectively raise more than $305 million for their causes. Launch customers for this partnership include National Down Syndrome Congress and Texas Humane Heroes, both nonprofit organizations have taken advantage of the partnership and are already live.

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Fundly + Bloomerang

  1. 1. 1Fundly Confidential +
  2. 2. 2Fundly Confidential We empower people to quickly gather friends, families, & communities to immediately fund a need and create social awareness
  3. 3. 3Fundly Confidential What Is Crowdfunding? Crowdfunding is built to rally communities and individuals to emotionally invest in the success of a campaign •  Compelling story to rally around •  Purposeful goal w/ tangible or emotional rewards for success •  Transparency and active communication •  Engaged contributors who share on social •  Invokes social pressure •  Social analytics to provide data insights •  Sub-campaign support •  Can be started in minutes!
  4. 4. 4Fundly Confidential Fundly Campaigns
  5. 5. 5Fundly Confidential Fundly Campaign •  Social from the ground-up! •  Deep partnership with Facebook •  Shows friends before others where you see avatars •  Strong Call To Action for Donation •  Supports Media Gallery •  Supports YouTube & Vimeo Videos •  Defined goals and end dates •  Prominent Sharing tools •  Background and branding is customizable on a per campaign basis •  Location aware
  6. 6. 6Fundly Confidential Fundly Campaign •  Customizable Giving Levels to help define better what the money will be used for •  Ability to create multiple sub campaigns (Personal Fundraisers) •  Highlights key fundraisers and teams •  Top Donors list •  Media friendly descriptions (can include images) •  Campaign wall, which shows donation comments as well as direct comments from supporters •  All actions are tied directly into all the most popular social networks to spread awareness for the campaign
  7. 7. 7Fundly Confidential Fundly Dashboard
  8. 8. 8Fundly Confidential Fundly Dashboard – Your Page •  Quick view on all your settings and management tools •  Can edit your campaign directly in real time •  Simple sharing to your favorite networks! •  Customized theming •  Tabs •  Email •  Blog •  Embed •  Settings •  Funds
  9. 9. 9Fundly Confidential Fundly Dashboard – In Place Editors
  10. 10. 10Fundly Confidential Fundly Dashboard - Email •  Pre-defined templates for sending out emails •  Donations •  Thank You’s •  Custom •  Can share a customized email for later use •  Ability to import contacts from Gmail, Yahoo!, or CSV (Outlook) •  Custom group lists created for you when you get supporters/ donors (e.g. “I want to send a thank you note to all my donors”) •  Preview before you send
  11. 11. 11Fundly Confidential Fundly Dashboard - Blog •  Share Share Share! Your supporters will appreciate knowing what’s going on with your campaign •  Connect to your favorite social networks and can help you post to all of them at once! •  Facebook •  Twitter •  LinkedIn •  Tumblr •  Add custom images •  Can we done directly from your mobile device! (iOS App)
  12. 12. 12Fundly Confidential Fundly Dashboard – Embed Campaign Card •  We provide to you all of the necessary buttons and widgets that can help you get the word out about your campaign •  Copy and Paste ease of use •  Campaign Card – Shows you all of the basic information about your campaign •  Goals •  Amount Raised •  Custom Photo
  13. 13. 13Fundly Confidential Fundly Dashboard – Embed Donate button •  Donate Button •  Copy and Paste ease of use •  Directly takes the user to the donate page of the campaign
  14. 14. 14Fundly Confidential Fundly Dashboard – Embed Donate button •  Become A Fundraiser Button •  Copy and Paste ease of use •  Want others to also help you fundraise? •  This button takes the users directly to a signup page where they can become your biggest advocates!
  15. 15. 15Fundly Confidential Fundly Dashboard – Settings Email •  We believe its your campaign page and should be able to control what gets sent out and received •  Set all of your email communication settings from one page
  16. 16. 16Fundly Confidential Fundly Dashboard – Settings Facebook •  Control what gets posted to facebook directly from this tab •  Connect your facebook account here if you haven’t already! •  Have a facebook fan page? Add a donation form directly to your fan page! •  We won’t ever post something on your behalf without you knowing!
  17. 17. 17Fundly Confidential Fundly Dashboard – Settings Comments •  Control whether or not you want to allow comments on the page •  Admins have the ability to delete and ban users on their pages for bad or inappropriate comments
  18. 18. 18Fundly Confidential Fundly Dashboard – Settings Payments •  Our donation form by default will allow for anonymous donations as well as recurring payments •  Control whether or not you want to show those options on your own page
  19. 19. 19Fundly Confidential Fundly Dashboard – Settings Donation Receipt •  All donors will receive a donation receipt when making donations to your campaign page •  We allow all of our campaign owners the ability to customize this donation receipt and add your own personal language •  This is also where many non-profits add their own language for tax purposes (pls consult with your tax accountant before doing so)
  20. 20. 20Fundly Confidential Fundly Dashboard – Settings Teams •  Have a group of supporters that want to band together and help your campaign out? •  Create Teams! •  This is an organization of personal fundraisers that can be tracked at a group level •  Supports Team Captains so that both the admin as well as the team captain will have access to control the page •  All the funds roll up to the main campaign pag
  21. 21. 21Fundly Confidential Fundly Dashboard – Funds •  Full access to your donors and supporters •  Download CSV of all of the data •  Add Offline Donations (Checks, Cash) •  Full Search capability •  Setting Anonymous users •  Refunds
  22. 22. 22Fundly Confidential Example CSV (Donor Download) •  Fields include: – Contribution Amount – Giving Level – Created Date – First Name – Last Name – Street – Address – Email – Fundraiser Name – Participant ID – Status – Campaign ID – Campaign Name – Contribution ID
  23. 23. 23Fundly Confidential Fundly <> Bloomerang Integration
  24. 24. 24Fundly Confidential Fundly & Bloomerang Integration •  Your campaign information will sync seamlessly from your Fundly account into your Bloomerang system •  All Campaign information •  Supporters •  Email •  Donors •  First Name/Last Name •  Email •  Address •  Amount Donated •  Teams •  Team Members
  25. 25. 25Fundly Confidential Pricing
  26. 26. 26Fundly Confidential Pricing Tiered Pricing Structure 0-$50,000 – 7.9% $50,000 - $500,000 – 7.4% $500,000 - $1,000,000 – 6.9% $1,000,000 + = 5.9% •  No Monthly Fees! •  All pricing is on a go forward basis •  Once you hit a tiered threshold the pricing is indefinite for the length of the partnerships •  Pricing is also aggregated at the Non-profit level which means that all campaigns created underneath this “umbrella” organization will be accounted for in the tiers
  27. 27. 27Fundly Confidential Thank You! Questions? Email