Doctoral project presentation

1. The Impact of Organizational
and Technological Change on
Team Identity
Jonathan Tanner
Dip(Comp)Open, BSc(Hons), MSc, EGOS, FCIM
Doctorate of Business Administration (DBA)
Research Project Proposal

2. What do I want?
The Impact of Organizational and Technological Change on Team Identity
Permission to carry out my research
project at XXXX
Your assistance selecting potential
interview candidates
Permission to approach your staff with a
view to interviewing them

3. What?
The Impact of Organizational and Technological Change on Team Identity
This study aim to investigate through a case study
how and why organizational and technological
changes impact group perceptions of identity and
how these affect the group and wider
organizational change programmes.

4. The proposition is that proposed, planned and active changes – involving one or more of
the following, teams being broken up & recombined, work processes redesigned,
technology introduced and/or work locations changed, impact on how group members
identify themselves and others.
This change in group identification may have an impact on group cohesion, staff morale,
resistance to change, adoption of new technologies, group dynamics, distribution of and
competition for resources and group and individual conflict.
Understanding the impact of changes on group identity could contribute to
understanding the effectiveness of change initiatives and whether they are successful or
not.
Changes have already occurred that have impacted on group and individual identity.
“Identity is important”: Jenkins (2008).
Why?
The Impact of Organizational and Technological Change on Team Identity

5. The research subjects for the project will include:
Faculty administration staff – the main focus for this project. The
faculty administration teams have already been subjected to
significant changes to work practices and the implementation of new
technologies such as the Moodle VLE.
Faculty administration teams may be subject to restructuring and
reformation over time.
Registry staff – will work closely with faculty staff in the HUB.
Finance staff – will work closely with faculty staff in the HUB.
Other support staff who might be related to faculty administration
teams over time – will work closely with faculty staff in the HUB.
Who?
The Impact of Organizational and Technological Change on Team Identity

6. How?
The Impact of Organizational and Technological Change on Team Identity
Research design:
• Actor-Network Theory (ANT) will be used as the research method.
Human participants and technological subjects will compromise the
subjects. The output will be a case study describing the assemblages
of subjects within the administrative Actor-Network.
The following methods will be included:
• Convergent interviewing method using a guided snowballing
participant selection process.
• Document collection, coding & analysis.
• Some participant observation where relevant.
Sonocent interviewing software will be used to record interviews.
Nvivo qualitative data analysis software will be used for the coding and
analysis.

7. Where?
The Impact of Organizational and Technological Change on Team Identity
The research will take place within the School
– faculty offices, Registry, Finance and other
related and relevant areas.
Participants will be selected based on
expertise and relevance by a small panel of
senior managers.
Further participants will be recommended by
previous participants.

8. When?
The Impact of Organizational and Technological Change on Team Identity
2015/Month Activity
May Submission of research project to LSBU research committee
June Submission of Ethics Approval form
July Panel of senior managers – selection of initial interview participants
August Interviews and document collection
September Interviews and document collection
October Interviews and document collection
November Interviews and document collection
December Interviews and document collection
January Interviews and document collection
February Interviews and document collection
March Interviews and document collection
April Interviews and document collection

9. Bibliography
• Jenkins, R. (2008) Social Identity, London:
Routledge. 3rd ed.