ePublishing for professionals:  overcoming the hazards and reaping the benefits   Jonathan Glasspool, Managing Director, B...
ePublishing for Professionals <ul><li>The challenges and opportunities behind digital publishing  </li></ul><ul><li>How to...
About Bloomsbury
Some of our digital services <ul><li>www. bloomsburyprofessionalireland .com </li></ul><ul><li>www. bergfashionlibrary .co...
Some partners <ul><li>PricewaterhouseCoopers </li></ul><ul><li>RSPB </li></ul><ul><li>Qatar </li></ul><ul><li>Microsoft </...
Berg Fashion Library <ul><li>The first Online Portal to provide access to interdisciplinary and integrated book and journa...
What Users are looking for <ul><li>Applied  as well as theoretical information </li></ul><ul><li>Multi-format (text; image...
Unique Taxonomy Structure <ul><li>All Articles are coded by </li></ul><ul><li>Place </li></ul><ul><li>Periods </li></ul><u...
<ul><li>What’s featured on the Bloomsbury Academic Digital Platform? </li></ul><ul><li>RESEARCH – All research-led books a...
How to assess whether to do it yourself or work with a publishing 3rd party <ul><li>What do our members want from us </li>...
 
Do’s and Don’ts for Associations <ul><li>Don’t: </li></ul><ul><li>Follow the herd </li></ul><ul><li>Obsess about being fir...
Towards digital publishing for associations:  A DIY checklist <ul><li>Strategic </li></ul><ul><li>Editorial </li></ul><ul>...
Follow-up <ul><li>[email_address] </li></ul>
 
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ePublishing for professionals: overcoming the hazards and reaping the benefits

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Presented by Jonathan Glasspool, Bloomsbury Academic and Professional
At the Association Congress 2011
www.associationcongress.com

Published in: Business, Technology
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ePublishing for professionals: overcoming the hazards and reaping the benefits

  1. 2. ePublishing for professionals: overcoming the hazards and reaping the benefits Jonathan Glasspool, Managing Director, Bloomsbury Academic & Professional
  2. 3. ePublishing for Professionals <ul><li>The challenges and opportunities behind digital publishing </li></ul><ul><li>How to assess whether to do it yourself or work with a publishing 3rd party </li></ul><ul><li>Do’s and Don’ts of entering the digital publishing market </li></ul><ul><li>DIY checklist </li></ul>
  3. 4. About Bloomsbury
  4. 5. Some of our digital services <ul><li>www. bloomsburyprofessionalireland .com </li></ul><ul><li>www. bergfashionlibrary .com </li></ul><ul><li>http://www.dramaonlinelibrary.com/ </li></ul><ul><li>http://www. churchillarchive .com/ </li></ul><ul><li>Over 6000 ebooks </li></ul>
  5. 6. Some partners <ul><li>PricewaterhouseCoopers </li></ul><ul><li>RSPB </li></ul><ul><li>Qatar </li></ul><ul><li>Microsoft </li></ul><ul><li>V&A </li></ul>
  6. 7. Berg Fashion Library <ul><li>The first Online Portal to provide access to interdisciplinary and integrated book and journal content </li></ul><ul><li>Bringing together recent research and publications in one reference point </li></ul><ul><li>Unique in content and scope </li></ul><ul><li>Covering all aspects of fashion, from prehistory to the present day </li></ul><ul><li>Available on annual subscription </li></ul><ul><li>Online educational resource for fashion students </li></ul><ul><li>Research Tool for academics </li></ul>
  7. 8. What Users are looking for <ul><li>Applied as well as theoretical information </li></ul><ul><li>Multi-format (text; image; multi-media) </li></ul><ul><li>Comprehensive ‘Subject Discovery Database’ </li></ul><ul><li>International information on dress </li></ul><ul><li>Interactive community of users </li></ul><ul><li>Constantly updated </li></ul>
  8. 9. Unique Taxonomy Structure <ul><li>All Articles are coded by </li></ul><ul><li>Place </li></ul><ul><li>Periods </li></ul><ul><li>People & Groups </li></ul><ul><li>Themes & Topics </li></ul><ul><li>Clothing </li></ul><ul><li>Accessories </li></ul><ul><li>Textiles </li></ul><ul><li>Materials </li></ul><ul><li>Industry, Professional & Education </li></ul>
  9. 10. <ul><li>What’s featured on the Bloomsbury Academic Digital Platform? </li></ul><ul><li>RESEARCH – All research-led books are available for free under Creative Commons non-commercial licencing </li></ul><ul><li>TEXTBOOKS – We have a superb list of upper level textbooks that can be purchased in a variety of formats </li></ul><ul><li>ADDITIONAL RESOURCES – Extra materials designed to take to stress out of researching, lecturing and studying </li></ul><ul><li>MUCH MORE </li></ul>
  10. 11. How to assess whether to do it yourself or work with a publishing 3rd party <ul><li>What do our members want from us </li></ul><ul><li>What are our core competencies </li></ul><ul><li>In-sourcing versus outsourcing </li></ul><ul><li>Linking digital workflow with existing workflow </li></ul><ul><li>Staff </li></ul>
  11. 13. Do’s and Don’ts for Associations <ul><li>Don’t: </li></ul><ul><li>Follow the herd </li></ul><ul><li>Obsess about being first to market </li></ul><ul><li>Be bamboozled into investing vast sums in fashionable formats </li></ul><ul><li>Do: </li></ul><ul><li>Listen to what your members are asking for </li></ul><ul><li>Be clear about what you are trying to achieve by investing here </li></ul><ul><li>Look beyond your business for best practice elsewhere </li></ul><ul><li>Assess whether digital publishing is a core activity </li></ul><ul><li>Look at working with other organisations to mitigate execution risk </li></ul><ul><li>Recognise digital workflow is different from existing workflows </li></ul>
  12. 14. Towards digital publishing for associations: A DIY checklist <ul><li>Strategic </li></ul><ul><li>Editorial </li></ul><ul><li>Production </li></ul><ul><li>Marketing </li></ul><ul><li>Sales </li></ul><ul><li>HR </li></ul>
  13. 15. Follow-up <ul><li>[email_address] </li></ul>

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