FOR POWER USERS#TechPhx    @scottcowley
Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scott...
Samsung borrows tweets from the  iPhone 5 line
1.6 billionsearch queriesper day
Twitter Search kills                Google:  Current events           Humor  Local           Events  Trends           People
What people are writing about          vsWhat people are talking about
Twitter Search =  Credibility
Link
Tweetdeck = Real-time updating columns                            http://bit.ly/oldtd
Strategic Brand MonitoringGoal: Capture any conversations about ourcompany or products.Remember misspellings (look at you...
Customer OpportunitiesGoal: Capture all opportunities for business.“Can anyone recommend a                       Literal  ...
JournalismGoal: Be first to hear accurate news.                Anticipate breaking news by keyword(s)            Anticipat...
Fact: Some breakingnews is a little more“breaking” than others.(Aggregate the“newsbreakers”) from:@breakingnews OR from:@c...
Follow localNewsbreakers near:phoenix within:15mi petraeus Lucasfilm disney near:phoenix within:15mi (niche-specific)
PhotosGoal: Find the best photos for stories haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR ...
Consumption Goal: Be the first to find cool content.  What do people tweet when they find the coolest content?  Filter d...
CreationUse Top Tweets for content creation ideas(especially in “boring” industries)
BloggingSearch for great questions by keywordSearch for guest blogging opportunities iphone 5 ? –filter:links “looking for...
Contests  Don’t look for contests you can’t win.  Think low competition.  Think local.  Think multiple prizes.near:phoenix...
Or just play dirty.   “first person to reply” OR “people to tweet” OR “first person to tweet”   "first 5 people to" OR "fi...
Link
Link
Link
Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scott...
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Twitter Search for Power Users

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Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird.

Presentation given at #TechPhx on 11/10/12.

Published in: Business
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  • Fantastic!
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Great information...
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Hello.
    My name is miss Vivian. i want us to be friends i don't know how you will
    feel about it,please you can write to me i'm sorry if i am embarrassing
    you, i shall explain all about myself including my pictures. yours in miss
    Vivian.
    PLEASE REPLY TO MY PRIVATE EMAIL ( vivian4luvmaxwell@yahoo.in )
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Twitter is a great avenue for up to date information and talk. If I want to know I go on Twitter. I really appreciated how you presented this information.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
  • Nicely presented.
    Thanks.
       Reply 
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    Your message goes here
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Twitter Search for Power Users

  1. 1. FOR POWER USERS#TechPhx @scottcowley
  2. 2. Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact:swcowley@gmail.com
  3. 3. Samsung borrows tweets from the iPhone 5 line
  4. 4. 1.6 billionsearch queriesper day
  5. 5. Twitter Search kills Google: Current events Humor Local Events Trends People
  6. 6. What people are writing about vsWhat people are talking about
  7. 7. Twitter Search = Credibility
  8. 8. Link
  9. 9. Tweetdeck = Real-time updating columns http://bit.ly/oldtd
  10. 10. Strategic Brand MonitoringGoal: Capture any conversations about ourcompany or products.Remember misspellings (look at your website analytics for ideas)Use minus signs to filter out noise, irrelevancy, and retweetsCreate a dedicated column for questions people are asking about your brand zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT zagg OR zaggdaily ? Mcdonalds near:tempe within:15mi
  11. 11. Customer OpportunitiesGoal: Capture all opportunities for business.“Can anyone recommend a Literal “Just chipped Categorical a tooth. :(”good dentist?” near:tempe within:15mi dentist? near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”
  12. 12. JournalismGoal: Be first to hear accurate news. Anticipate breaking news by keyword(s) Anticipate breaking news by person or website Anticipate “reactionary words” used by normal people loughner sentenced years near:tucson within:30mi “acquired by” million techcrunch.com –rt “this is huge” filter:links
  13. 13. Fact: Some breakingnews is a little more“breaking” than others.(Aggregate the“newsbreakers”) from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker
  14. 14. Follow localNewsbreakers near:phoenix within:15mi petraeus Lucasfilm disney near:phoenix within:15mi (niche-specific)
  15. 15. PhotosGoal: Find the best photos for stories haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am
  16. 16. Consumption Goal: Be the first to find cool content. What do people tweet when they find the coolest content? Filter down by content type using destination URLs (images vs video)“posted today” OR “posted yesterday” amazing OR hilarious youtube.com
  17. 17. CreationUse Top Tweets for content creation ideas(especially in “boring” industries)
  18. 18. BloggingSearch for great questions by keywordSearch for guest blogging opportunities iphone 5 ? –filter:links “looking for writers” OR “accepting guest bloggers”
  19. 19. Contests Don’t look for contests you can’t win. Think low competition. Think local. Think multiple prizes.near:phoenix within:15mi contest OR giveawayWordpress.com OR blogger.com “low entries”“DM us your address” OR “DM me your address” OR “weekly contest”
  20. 20. Or just play dirty. “first person to reply” OR “people to tweet” OR “first person to tweet” "first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“ “first correct answer wins”Downsides:Requires speed and a “shoot first” mentalityWinning contests you don’t qualify forWinning things you don’t want
  21. 21. Link
  22. 22. Link
  23. 23. Link
  24. 24. Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact:swcowley@gmail.com
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