Twitter Search for Power Users

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Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: …

Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird.

Presentation given at #TechPhx on 11/10/12.

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  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
  • Fantastic!
    Are you sure you want to
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  • Great information...
    Are you sure you want to
    Your message goes here
  • Hello.
    My name is miss Vivian. i want us to be friends i don't know how you will
    feel about it,please you can write to me i'm sorry if i am embarrassing
    you, i shall explain all about myself including my pictures. yours in miss
    Vivian.
    PLEASE REPLY TO MY PRIVATE EMAIL ( vivian4luvmaxwell@yahoo.in )
    Are you sure you want to
    Your message goes here
  • Twitter is a great avenue for up to date information and talk. If I want to know I go on Twitter. I really appreciated how you presented this information.
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  • Nicely presented.
    Thanks.
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  • 1. FOR POWER USERS#TechPhx @scottcowley
  • 2. Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact:swcowley@gmail.com
  • 3. Samsung borrows tweets from the iPhone 5 line
  • 4. 1.6 billionsearch queriesper day
  • 5. Twitter Search kills Google: Current events Humor Local Events Trends People
  • 6. What people are writing about vsWhat people are talking about
  • 7. Twitter Search = Credibility
  • 8. Link
  • 9. Tweetdeck = Real-time updating columns http://bit.ly/oldtd
  • 10. Strategic Brand MonitoringGoal: Capture any conversations about ourcompany or products.Remember misspellings (look at your website analytics for ideas)Use minus signs to filter out noise, irrelevancy, and retweetsCreate a dedicated column for questions people are asking about your brand zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT zagg OR zaggdaily ? Mcdonalds near:tempe within:15mi
  • 11. Customer OpportunitiesGoal: Capture all opportunities for business.“Can anyone recommend a Literal “Just chipped Categorical a tooth. :(”good dentist?” near:tempe within:15mi dentist? near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”
  • 12. JournalismGoal: Be first to hear accurate news. Anticipate breaking news by keyword(s) Anticipate breaking news by person or website Anticipate “reactionary words” used by normal people loughner sentenced years near:tucson within:30mi “acquired by” million techcrunch.com –rt “this is huge” filter:links
  • 13. Fact: Some breakingnews is a little more“breaking” than others.(Aggregate the“newsbreakers”) from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker
  • 14. Follow localNewsbreakers near:phoenix within:15mi petraeus Lucasfilm disney near:phoenix within:15mi (niche-specific)
  • 15. PhotosGoal: Find the best photos for stories haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am
  • 16. Consumption Goal: Be the first to find cool content. What do people tweet when they find the coolest content? Filter down by content type using destination URLs (images vs video)“posted today” OR “posted yesterday” amazing OR hilarious youtube.com
  • 17. CreationUse Top Tweets for content creation ideas(especially in “boring” industries)
  • 18. BloggingSearch for great questions by keywordSearch for guest blogging opportunities iphone 5 ? –filter:links “looking for writers” OR “accepting guest bloggers”
  • 19. Contests Don’t look for contests you can’t win. Think low competition. Think local. Think multiple prizes.near:phoenix within:15mi contest OR giveawayWordpress.com OR blogger.com “low entries”“DM us your address” OR “DM me your address” OR “weekly contest”
  • 20. Or just play dirty. “first person to reply” OR “people to tweet” OR “first person to tweet” "first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“ “first correct answer wins”Downsides:Requires speed and a “shoot first” mentalityWinning contests you don’t qualify forWinning things you don’t want
  • 21. Link
  • 22. Link
  • 23. Link
  • 24. Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact:swcowley@gmail.com