Twitter Search for Power Users
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Twitter Search for Power Users

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Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: ...

Contains tips, hacks, and tricks for using advanced Twitter Search to get what you want. Audience: journalists, content creators, curators, bloggers, and web marketers. Recommended 3rd party tools: Tweetdeck, Topsy, Followerwonk, & Snapbird.

Presentation given at #TechPhx on 11/10/12.

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  • Twitter is a great avenue for up to date information and talk. If I want to know I go on Twitter. I really appreciated how you presented this information.
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    Twitter Search for Power Users Twitter Search for Power Users Presentation Transcript

    • FOR POWER USERS#TechPhx @scottcowley
    • Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact:swcowley@gmail.com
    • Samsung borrows tweets from the iPhone 5 line
    • 1.6 billionsearch queriesper day
    • Twitter Search kills Google: Current events Humor Local Events Trends People
    • What people are writing about vsWhat people are talking about
    • Twitter Search = Credibility
    • Link
    • Tweetdeck = Real-time updating columns http://bit.ly/oldtd
    • Strategic Brand MonitoringGoal: Capture any conversations about ourcompany or products.Remember misspellings (look at your website analytics for ideas)Use minus signs to filter out noise, irrelevancy, and retweetsCreate a dedicated column for questions people are asking about your brand zagg OR zaggdaily OR invisibleshield OR invisishield –warbyparker –RT zagg OR zaggdaily ? Mcdonalds near:tempe within:15mi
    • Customer OpportunitiesGoal: Capture all opportunities for business.“Can anyone recommend a Literal “Just chipped Categorical a tooth. :(”good dentist?” near:tempe within:15mi dentist? near:tempe within:15mi chipped tooth OR toothache OR “new in town” OR “just moved here”
    • JournalismGoal: Be first to hear accurate news. Anticipate breaking news by keyword(s) Anticipate breaking news by person or website Anticipate “reactionary words” used by normal people loughner sentenced years near:tucson within:30mi “acquired by” million techcrunch.com –rt “this is huge” filter:links
    • Fact: Some breakingnews is a little more“breaking” than others.(Aggregate the“newsbreakers”) from:@breakingnews OR from:@cnnbrk OR from:@wsjbreakingnews OR from:@bbcnews_ticker
    • Follow localNewsbreakers near:phoenix within:15mi petraeus Lucasfilm disney near:phoenix within:15mi (niche-specific)
    • PhotosGoal: Find the best photos for stories haboob near:tempe within:15mi yfrog.com OR twitpic.com OR pic.twitter.com OR lockerz.com OR instagr.am
    • Consumption Goal: Be the first to find cool content. What do people tweet when they find the coolest content? Filter down by content type using destination URLs (images vs video)“posted today” OR “posted yesterday” amazing OR hilarious youtube.com
    • CreationUse Top Tweets for content creation ideas(especially in “boring” industries)
    • BloggingSearch for great questions by keywordSearch for guest blogging opportunities iphone 5 ? –filter:links “looking for writers” OR “accepting guest bloggers”
    • Contests Don’t look for contests you can’t win. Think low competition. Think local. Think multiple prizes.near:phoenix within:15mi contest OR giveawayWordpress.com OR blogger.com “low entries”“DM us your address” OR “DM me your address” OR “weekly contest”
    • Or just play dirty. “first person to reply” OR “people to tweet” OR “first person to tweet” "first 5 people to" OR "first 10 people to" OR "first five people to" OR "first ten people to“ “first correct answer wins”Downsides:Requires speed and a “shoot first” mentalityWinning contests you don’t qualify forWinning things you don’t want
    • Link
    • Link
    • Link
    • Scott Cowley•PhD student (ASU)•Digital marketing researcher•SEO consultantscottcowley.com@scottcowleylinkedin.com/in/scottcowleycontact:swcowley@gmail.com