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Module 12.1Why Write a Bplan?  Jim Beach & Chris Hanks
© School For Startups. All Rights Reserved.                                                             What’s Wrong?     ...
© School For Startups. All Rights Reserved.                                                                 Why Plan?     ...
© School For Startups. All Rights Reserved.                                                                Why Plan?      ...
© School For Startups. All Rights Reserved.                                                                           Basi...
© School For Startups. All Rights Reserved.                • Internal                vs                                   ...
© School For Startups. All Rights Reserved.                                                                    Red Flags  ...
© School For Startups. All Rights Reserved.       Business Plan vs Personal Goals                                         ...
© School For Startups. All Rights Reserved.                         Other                                              • L...
© School For Startups. All Rights Reserved.                                                                       Sections...
© School For Startups. All Rights Reserved.                                              THANKS!                          ...
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Sfs12 1 why bplan pdf

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Transcript of "Sfs12 1 why bplan pdf"

  1. 1. Module 12.1Why Write a Bplan? Jim Beach & Chris Hanks
  2. 2. © School For Startups. All Rights Reserved. What’s Wrong? • “I don’t need a business plan” • “Just let me buy you lunch and tell you about my idea” • “Waste of time, market- place changes too fast” • “It takes too much time” • “I’ll email what I have” Slide 12.1-2
  3. 3. © School For Startups. All Rights Reserved. Why Plan? • Vision of Success • 72% • Beat the odds - 31% • Process vs Product • Raise Money • Forces team to work together Slide 12.1-3
  4. 4. © School For Startups. All Rights Reserved. Why Plan? • Corridor principle: Once an entrepreneur starts a business, the entrepreneur begins a journey down a path where corridors leading to new venture opportunities become apparent Slide 12.1-4
  5. 5. © School For Startups. All Rights Reserved. Basics • Page length • Contact information • Make it easy to read • Title sections vary little • Worry about: – quality of writing, – substance of the plan, and – the degree to which the plan convinces the reader that the business opportunity is exciting Slide 12.1-5
  6. 6. © School For Startups. All Rights Reserved. • Internal vs Audience ExternalSlide 12.1-6
  7. 7. © School For Startups. All Rights Reserved. Red Flags • Founders with none of their money at risk • Poorly cited plan • Defining market too broadly • Overly Aggressive financials • Hiding or avoiding weaknesses • Sloppiness in any one area • Too long Slide 12.1-7
  8. 8. © School For Startups. All Rights Reserved. Business Plan vs Personal Goals Be careful what you wish for • Survival • Lifestyle • Managed Growth • Aggressive Slide 12.1-8
  9. 9. © School For Startups. All Rights Reserved. Other • Living, breathing document vs set in stone • Guy Kawasaki – Write Deliberate, but Act Emergent Slide 12.1-9
  10. 10. © School For Startups. All Rights Reserved. Sections • Executive Summary • Market Analysis • Company Description • Marketing & Sales Activities • Products & Services • Management & Ownership • Funds Required & Their Uses • Financial Data • Appendices & Exhibits Slide 12.1-10
  11. 11. © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: 12-2 Sexy, Unique and Compelling Slide 12.1-11
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