Sfs12 3 business concept pdf

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Sfs12 3 business concept pdf

  1. 1. Module 12.3Business Concept Jim Beach & Chris Hanks
  2. 2. © School For Startups. All Rights Reserved. Vision • Vision without action is a daydream • Action without vision is a nightmare Slide 12.3-2
  3. 3. © School For Startups. All Rights Reserved. Value • Customer experience must dominate everything you do • Create enduring value and equity • Value proposition must be the #1 focus of all of your attention Slide 12.3-3
  4. 4. © School For Startups. All Rights Reserved. Advantage • If you don’t have a competitive advantage, don’t compete Slide 12-3.4
  5. 5. © School For Startups. All Rights Reserved. Description Test • If you cannot describe what makes you different, don’t fix your copy, fix your business Slide 12.3-5
  6. 6. © School For Startups. All Rights Reserved. Resonate If everyone feels comfortable with your idea – it’s an imitation. Push beyond that towards the edge, towards something like a fingerprint, something so distinctive, it resonates powerfully with a few. Slide 12.3-6
  7. 7. © School For Startups. All Rights Reserved. Concept • Make Idea Compelling & Provocative (25 Words) • Establish Credibility • Describe Product / Service & Benefits (Customer) • Identify Mental Image • Points of Contact Slide 12.3-7
  8. 8. © School For Startups. All Rights Reserved. Book Store Game • Exterior • Shelving • Parking • Payment • Accessibility • Terms • Hours • Printed Information • Signage • Personal Advice • Entrance • Packaging • Greeting • Frequent Buyer Programs • Products Offered • Author Events • Amenities • Other Events Slide 12.3-8
  9. 9. © School For Startups. All Rights Reserved. Questions to Ask What might you do? What is possible? What has no one done? Slide 12.3-9
  10. 10. © School For Startups. All Rights Reserved. The Result? • Create and identify the difference • The difference is shown, felt, measured, managed every step of the way • Relevant Differentiation Slide 12.3-10
  11. 11. © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: Lesson 12-4 Market Analysis Slide 12.3-11

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