Sfs8 8 running google facebook ads

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Sfs8 8 running google facebook ads

  1. 1. Module 8.8Running Google & Facebook Ads Jim Beach & Chris Hanks
  2. 2. © School For Startups. All Rights Reserved. Central Questions! “Do I need Google Ads (at first) to drive traffic?” And “Is it worth the money?” Many say “No” and “No” Slide 8-8.2
  3. 3. © School For Startups. All Rights Reserved. Simply Google “Google Ads” To Start Slide 8-8.3
  4. 4. © School For Startups. All Rights Reserved. A Campaign, ie. Keywords and Budget Slide 8-8.4
  5. 5. © School For Startups. All Rights Reserved. Define Some Terms • Campaign = top level of account organization, distinguishes between my antiques ads and my baseball card ads • Current Status = Is my campaign on or off • Current Budget = Allows you to set upper limit per day • Clicks = How many people saw your ad and clicked on it to access your website • Impr. = How many people saw your ad – some clicked on it, some did not • CTR = Click Thru Rate – what percent saw and clicked • Avg. CPC = Cost for one click • Cost = Total spent to date Slide 8-8.5
  6. 6. © School For Startups. All Rights Reserved. New Campaigns Are By….KeywordSlide 8-8.6
  7. 7. © School For Startups. All Rights Reserved. Use Your KeywordsSlide 8-8.7
  8. 8. © School For Startups. All Rights Reserved.Slide 8-8.8
  9. 9. © School For Startups. All Rights Reserved.Slide 8-8.9
  10. 10. © School For Startups. All Rights Reserved.Slide 8-8.10
  11. 11. © School For Startups. All Rights Reserved.Slide 8-8.11
  12. 12. © School For Startups. All Rights Reserved. or New Campaigns Are By…. Placement Slide 8-8.12
  13. 13. © School For Startups. All Rights Reserved. If You Want Other Ads… Then… You Will Need To Pick a Category Slide 8-8.13
  14. 14. © School For Startups. All Rights Reserved.Slide 8-8.14
  15. 15. © School For Startups. All Rights Reserved. Decide How You Will Be Charged, CPC Probably Slide 8-8.15
  16. 16. © School For Startups. All Rights Reserved.Slide 8-8.16
  17. 17. © School For Startups. All Rights Reserved. Done.Slide 8-8.17
  18. 18. © School For Startups. All Rights Reserved.Slide 8-8.18
  19. 19. © School For Startups. All Rights Reserved. Google Ads Tips • Ad Text Cannot Contain “best” or Other Definitive Words • Global Negatives – Add Words Like “Free” • First Ad Position Is NOT Always Most Profitable • Homepage Might Not be Best Landing Page Slide 8-8.19
  20. 20. © School For Startups. All Rights Reserved. Google Ads Tips • If Keywords Are Nike Air, Use Them in Landing Page Like www.example.com/nike/nike-airwalk • Track ROI, Cost per Acquisition (CPA) Always • Don’t Get into Bidding Wars for First Place • Stick to Budget Slide 8-8.20
  21. 21. © School For Startups. All Rights Reserved. FacebookSlide 8-8.21
  22. 22. © School For Startups. All Rights Reserved. Why Facebook Ads?Slide 8-8.22
  23. 23. © School For Startups. All Rights Reserved. Importance • 96% of Gen Y Has Joined a Social Network • Social Media Bigger than Porn • 1 in 8 Couples Married Last Year Met Online • FaceBook 4 Largest Country th • Boston College Quit Giving eMail Addresses • Over 200 Million Blogs • 78% Trust Peer Recommendations • 14% Trust Ads • 70% of 18-34 Year Olds Watch TV on Web, Only 33% on TiVo, 25% on Their Phone Slide 8-8.23
  24. 24. © School For Startups. All Rights Reserved. Overall Strategy To Please Your Customers = The Customer Is Always Right Satisfy the Every Customer Need With Social Media…. To Reach Them = Wherever They Are Slide 8-8.24
  25. 25. © School For Startups. All Rights Reserved. Facebook Growing…Slide 8-8.25
  26. 26. © School For Startups. All Rights Reserved. Facebook • Most Facebook users are 18 to 35. • However, the fastest growing demographic is women over 55. • Super-easy Way to Build a Personal Webspace •“Groups” are Good for Discussion Forums and Inviting People to Your Events. Slide 8-8.26
  27. 27. © School For Startups. All Rights Reserved. Facebook • Make Your Groups Name Something Popular and Searchable. • Create Both a Page and a Group • 1.5 Million Pieces of Content Shared Daily Slide 8-8.27
  28. 28. © School For Startups. All Rights Reserved. Facebook • Ads Cheaper Due and Super Focused Slide 8-8.28
  29. 29. © School For Startups. All Rights Reserved. Old Fashioned Display Ads…. Remember: You Are Interrupting Them! Slide 8-8.29
  30. 30. © School For Startups. All Rights Reserved. QUESTION! Step 1: Ad TextSlide 8-8.30
  31. 31. © School For Startups. All Rights Reserved. Step 2: TargetSlide 8-8.31
  32. 32. © School For Startups. All Rights Reserved. Step 3: BudgetSlide 8-8.32
  33. 33. © School For Startups. All Rights Reserved. Step 4: Landing Page MUST ANSWER QUESTION!! Slide 8-8.33
  34. 34. © School For Startups. All Rights Reserved. THANKS! Buy or Review!Next: Lesson 9 Websites that Generate Sales Slide 8-8.34

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