8. Potential Customer Survey Results
Data Results
Respondents who would try the product 56%
Respondents who would try with conditions (if free of 11%
change, if temporary)
Respondents who refuse to use the product 33%
Major concerns - Privacy & Security
- Battery Life for mobile device
- Need for manual inputs & lack of
confidence in automation
- Lack of interest
Additional features nice to have - Integration with other apps (e.g.
Calendar, Financial tools, ipod+nike,
endomondo, mint etc.)
- Provide advices & guidelines for the
users to follow
- Attractive UI
Total number of respondents 36
Average age 32
9. Lessons learned
• Privacy concerns - a large part of potential customers (~30%) express concerns about the possibility of a
security breach. They believe that the application can lead to a personal data leaks and an unauthorized use
of personal data. This category of potential customers doesn’t like any “invasions” into their privacy.
• Lack of interest – many of the respondents who refuse to try the product believe that this application
provides no value. They didn’t see benefits in learning more about their productivity. Some believe that
they are not that the type of people who need to track their time (e.g. retirees)
• Temporarily use – few potential customers see benefits of using this product on a temporary basis, e.g.
preparing for an exam or a competition.
• Concerns over const – many potential customers ready to try if it’s free of change.
