Web Analytics - What do those Numbers Mean? - SchipulCon 09

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SEM Team at Schipul - The Web Marketing Company

An overview of the statistics used to measure the success of web sites and insights to compare web trends.

WEB ANALYTICS Insights into numbers is exciting!

JOHN-MICHAEL OSWALT (JMO) ,[object Object]

Web Analytics ,[object Object],[object Object],[object Object]

Basic Metrics

Actionable Metrics

[object Object],[object Object],[object Object],[object Object],Visitor Tracking

Traffic Sources ,[object Object],[object Object]

Search Engine Keywords

Referring Sites

Top Content

Top Landing Pages

Event Tracking

Goals (Google Analytics)

Insights http://www.google.com/insights/search/

Regional Interest

Specific Terms

WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog

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1. WEB ANALYTICS Insights into numbers is exciting!

2.

3.

4. Basic Metrics

5. Actionable Metrics

6.

7.

8. Search Engine Keywords

9. Referring Sites

10. Top Content

11. Top Landing Pages

12. Event Tracking

13. Goals (Google Analytics)

14. Insights http://www.google.com/insights/search/

15. Regional Interest

16. Specific Terms

17. WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog