Web Analytics - What do those Numbers Mean? - SchipulCon 09

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An overview of the statistics used to measure the success of web sites and insights to compare web trends.

An overview of the statistics used to measure the success of web sites and insights to compare web trends.

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Transcript

  • 1. WEB ANALYTICS Insights into numbers is exciting!
  • 2. JOHN-MICHAEL OSWALT (JMO)
    • Search Engine Marketing Team – Google Analytics Certified
  • 3. Web Analytics
    • Track visitor actions
    • Discover patterns and trends
    • Make positive changes
  • 4. Basic Metrics
  • 5. Actionable Metrics
  • 6.
    • Location
    • New / Returning
    • Loyalty
    • Tech Details
    Visitor Tracking
  • 7. Traffic Sources
    • Last 30 Days
    • Last 365 Days
  • 8. Search Engine Keywords
  • 9. Referring Sites
  • 10. Top Content
  • 11. Top Landing Pages
  • 12. Event Tracking
  • 13. Goals (Google Analytics)
  • 14. Insights http://www.google.com/insights/search/
  • 15. Regional Interest
  • 16. Specific Terms
  • 17. WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog