Web Analytics - What do those Numbers Mean? - SchipulCon 09

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WEB ANALYTICS Insights into numbers is exciting!
JOHN-MICHAEL OSWALT (JMO)
- Search Engine Marketing Team – Google Analytics Certified
Web Analytics
- Track visitor actions
- Discover patterns and trends
- Make positive changes
Basic Metrics
Actionable Metrics
- Location
- New / Returning
- Loyalty
- Tech Details
Visitor Tracking
Traffic Sources
- Last 30 Days
- Last 365 Days
Search Engine Keywords
Referring Sites
Top Content
Top Landing Pages
Event Tracking
Goals (Google Analytics)
Insights http://www.google.com/insights/search/
Regional Interest
Specific Terms
WEB ANALYTICS Schipul SEM Department Jonti Bolles jontibolles.com twitter.com/jonti Find this presentation here: www.schipul.com/presentations John-Michael Oswalt (JMO) jmoswalt.com twitter.com/jmoswalt TheSEMblog.com twitter.com/thesemblog