Don’t Create In A Vacuum

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A short presentation I gave at an internal meeting to get our team on board with the idea of performing usability tests on our web applications as part of the requirements gathering process.

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Don’t Create In A Vacuum

  1. 1. Don’t Create In A Vacuum<br />Why NETL should look at web analytics and usability testing<br />13 April 2011<br />Presented by:<br />Platinum Solutions, Inc.<br />11700 Plaza America Drive, Suite 810<br />Reston, Virginia 20190<br />Telephone:  703-471-9793<br />ITES<br /><ul><li>Stephen MorrisseyITES EA Business Analyst</li></li></ul><li>Overview<br />What is web analytics<br />What is usability testing<br />What can we do with the results<br />What would it take to implement<br />What’s in it for me?<br />
  2. 2. Web Analytics<br />Everything our users do on a web site or web application can be tracked<br />See what people are actually clicking on and how long they are on a page<br />View charts & graphs displaying these activities<br />See the “cold hard facts” about how their site or application is being used<br />
  3. 3. Usability Testing<br />Web analytics shows us “what” and “when”, this tells us “why”<br />Testers speak aloud while performing pre-determined tasks<br />Moderators ask objective questions to gain more insight<br />Team members can anonymously observe their product’s successes and failures<br />
  4. 4. What can we do with this?<br />Update the UI elements (i.e. are radio buttons better than a drop-down menu?)<br />Enhance visual cues to highlight missed call to action (bigger button, more white space, etc.)<br />Suppress information or functionalities that get little use, and showcase the most used<br />
  5. 5. What would it take to implement<br />Free web analytics packages exist for Microsoft IIS, however it does require extra processing power and storage space.<br />Effective usability testing can be conducted with as few as 3 testers; with additional anonymous observation strongly encouraged<br />Analysis of these findings would take approximately 10 hours.<br />
  6. 6. What’s in it for me?<br />Fix exactly what frustrates the actual users, with both objective and subjective data<br />If primary stakeholders watch usability testing; problems come to life with startling clarity<br />Cuts across political arguments and focuses the organization on boosting efficiency by providing a delightful slice of user experience<br />
  7. 7. Review<br />What is web analytics<br />What is usability testing<br />What can we do with the results<br />What would it take to implement<br />What’s in it for me?<br />

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