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Steve blank moneyball and evidence-based entreprenuership

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  • 1. Moneyball Evidence-Based Entrepreneurship & Investment Readiness Levels Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo Steve Blank www.steveblank.com @sgblank
  • 2. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo Lean Startup
  • 3. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo Business Model Canvas Lean Startup
  • 4. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo Business Model Canvas + Customer Development Lean Startup
  • 5. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 6. Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 7. Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 8. Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 9. Hypotheses Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 10. Hypotheses Experiments Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 11. Hypotheses Experiments Data Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 12. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo Mentors Hypotheses Experiments Data Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 13. 2,200 Teams Worldwide • NSF Innovation-Corps • 44 Universities Worldwide • 30 Accelerators/Incubators • Fortune 500 Companies
  • 14. Training 300 Educators/Year • Lean LaunchPad Educators Seminar • Lean LaunchPad Incubator/Accelerator Seminar http://nciia.org/LLP
  • 15. LaunchPad Central Software Hypotheses Experiments Data Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 16. Weekly Data Progress Data Data LaunchPad Central Software Hypotheses Experiments Data Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 17. Weekly Data Progress Data Data + Experiment Scorecard LaunchPad Central Software Hypotheses Experiments Data Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 18. Weekly Data Progress Data Data + Experiment Scorecard = Data, Experiments, T rajectory, IRL LaunchPad Central Software Hypotheses Experiments Data Evidence-based Curriculum (NSF I-Corps/Lean LaunchPad) Business Model Canvas + Customer Development Lean Startup + Agile Engineering
  • 19. Data on Hypotheses, Pivots, MVPs, Metrics Evidence and Trajectory
  • 20. Cohort Leaderboard
  • 21. Customer Interviews
  • 22. Hypotheses to Test
  • 23. Invalidated Hypotheses
  • 24. Weekly Canvas Updates
  • 25. Track All Hypotheses Testing
  • 26. Scorecard: 9 way Kanban Board with data
  • 27. Advanced Data Mining
  • 28. NASA
  • 29. NASA/DOD Technology Readiness Level (TRL) • • • • Formal Way to assess project maturity Quantify Relative Risks Data Driven Adopted by NASA, DOD, FAA, ESA…
  • 30. NASA/DOD TechnologyReadiness: Levels 1 & 2 Basic Technology Research • Basic principles observed • Technology concept formulated Concept
  • 31. NASA/DOD TechnologyReadiness Levels 3 & 4 Research to prove Feasibility • Experimental proof of concept • Breadboard validation in lab Research Concept
  • 32. NASA/DOD TechnologyReadiness Levels 5 & 6 Demo Prototype • Breadboard validation outside the building • System demo in real-world Demo Research Concept
  • 33. NASA/DOD TechnologyReadiness Levels 7, 8, 9 Deployment • System Development • System deployed in real-world Demo Research Concept
  • 34. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo What Can We Do With All This Data? The Investment Readiness Level
  • 35. Investment Readiness Level
  • 36. InvestmentReadiness Level We can do the same for new ventures
  • 37. InvestmentReadiness Level We can do the same for new ventures Emphasis is on data
  • 38. Investment Readiness Level • A Formal Way to Quantify Relative Risks • Data Driven • Analog to NASA/DOD Technology Readiness Level (TRL)
  • 39. Investment Readiness: Levels 1 & 2 Hypotheses • Value Proposition summarized • Canvas hypotheses articulated Hypotheses
  • 40. Investment Readiness: Levels 3 & 4 Problem / Solution Fit • Problem Solution fit • Low fidelity MVP Problem/Solution Hypotheses
  • 41. Investment Readiness: Levels 5 & 6 Validate • Product/Market fit • Right side of canvas Product/Market fit Problem/Solution Hypotheses
  • 42. Investment Readiness: Levels 7 & 8 Validate • Left side of canvas Product/Market fit Problem/Solution Hypotheses
  • 43. Investment Readiness: Levels 9 Metrics That Matter Left side of the canvas Product/Market fit Problem/Solution Hypotheses
  • 44. Technology Readiness Level Investment Readiness Level Metrics that Matter Validate Left side of Canvas Validate Right side of Canvas Product/Market Fit Problem/Solution Hypotheses
  • 45. IRL Deployed …
  • 46. “God is not on the side of the big arsenals, but on the side of those who shoot best.” Voltaire
  • 47. For more info Incubator/Accelerator Class http://nciia.org/LLP www.steveblank.com @sgblank
  • 48. Lesson Learned Presentations Tonight UCSF Mission Bay Byers Auditorium 5:30 – 7:30pm www.steveblank.com @sgblank
  • 49. Watch the Video : http://www.youtube.com/watch?v=zjvEanpktEo