Your SlideShare is downloading. ×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Ohm life final

908
views

Published on

Published in: Education, Technology, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
908
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
15
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Slide 1 – Team Name, with a few lines of what you initial idea was and the size of the opportunity
  • Slide 2 – Team members – name, background, expertise and your role for the team
  • Slide 3 - Business Model Canvas Version 1 (use the Osterwalder Canvas do not make up your own).Here was our original idea.
  • Slide 4 - So here’s what we did (explain how you got out of the building)
  • Slide 5 – So here’s what we found (what was reality) so then, …
  • Slide 6 - Business Model Canvas Version 2 (use the Osterwalder Canvas do not make up your own).We iterated or pivoted… explain why and what you found.
  • Slide 7 - So here’s what we did (explain how you got out of the building)
  • Slide 8 – So here’s what we found (what was reality) so then,
  • Slide n – “So here’s where we ended up.” Talk about:what did you learnwhether you think this a viable business, whether you want to purse it after the class, etc.
  • Slide 3 - Business Model Canvas Version 1 (use the Osterwalder Canvas do not make up your own).Here was our original idea.
  • Slide 6 - Business Model Canvas Version 2 (use the Osterwalder Canvas do not make up your own).We iterated or pivoted… explain why and what you found.
  • Slide 9 - Business Model Canvas Version 3 (use the Osterwalder Canvas do not make up your own).We iterated or pivoted… explain why and what you found.
  • Transcript

    • 1. hmLife http://www.ohmlife.net Final PresentationAmit KandaRaghu KopalleJoel MintonMichael Ruehlman
    • 2. Simplify Home Energy Management hmLifeHome energy management Our service-based approach is Market Massive is complicated and easy and convenient Opportunity confusing…  50 M Residential Customers (of 130 M total US households)  $750 M market opportunity by 2015
    • 3. Team Members hmLifeAmit Kanda Raghu KopalleProduct Manager, Brocade Product Development, and Program Management, Juniper• Product alignment with emerging trends, Networks Inc. penetrating high impact growth markets • Enterprise branch office products that• Business Development, Product integrate routing, switching, WLAN and Management and Marketing security features • Product Development, Technical marketing and Global management in telecom/networking marketsJoel Minton Michael RuehlmanDirector of Fashion Co-founder of BrightGrid RenewableTechnology at eBay Inc. Energy Finance• Data driven platforms driving extensive • Channel strategy and structured finance value across eBay Inc. • Traditional and emerging distributed energy• Internet Marketing, SEO, Big Data, and and power markets data driven optimization.
    • 4. Business Model Canvas Version 1 hmLifeEnergy efficiency Data analytics Energy efficiency Privacy, community, <Two Sidedrating agencies, algorithm awareness leading to ease of usage. platform> Homeauditors and utilities development cost savings and owners (non paying Software platform value appreciation. customer)Household equipment Alliances to get initialmanufactures data set. Pre-qualified and Business side searchable target customers (Paying market segment. customer) Providers/retailers of Mass proliferating of energy efficient energy scores. goods/service Sources of energy Home owners - Direct usage/efficiency data via internet Platform equipment Business side – Direct and management or indirect Human resourcePlatform development costsChannel development and advertisement costs [Business side] Origination/transaction fees, search feesIncentives to the retailers, energy auditors, builders etc Target advertisement on the website
    • 5. What We Did hmLife • Not well informed energy consumers Initial • Motivated by net savings, esp. when making “big ticket” purchases Customer • Driven by social networking, monetary and social incentives Hypothesis: Action: Survey Residential Customers • Online survey • Face-to-Face interviews Goal: Verify Initial Hypothesis Action: Survey Contractors and Distributors• Consumer and Contractor • Inbound calls Value Proposition • Surveys Action: Survey the Market for Existing Algorithms • Berkeley Energy and Resources Collaborative  LBNL • Home Energy Saver • Home efficiency scoring algorithm  homeenergysaver.com
    • 6. What We Found hmLife Customer Value Drivers Residential Homeowners:  Do not understand their energy bill  Incented by monthly ~25% savings Maximum Payback Time Horizon  Do care about environmental impact  Skeptical about enhanced home values Distributors and Contractors:  Will pay for pre-qualified homeowner leads Customer Buying Preference  Do not spend on advertising  Value brand, convenience and quality of support
    • 7. Business Model Canvas Version 2 hmLife
    • 8. What We Did hmLife• Selected US DOE’s Home Energy Score (HES) ✔ as a proven energy scoring methodology piloted in thousands of households!• Continued talking to remaining players in Energy Efficiency Market value chain - Partners (5), Contractors (12), Distributors (15), and our mentor from clean energy industry to understand • Customer segmentation based on energy scores and the value of a pre-qualified customer base • Consumer perception and spending preferences for energy efficiency upgrades • Retail channels through which customers prefer to evaluate and upgrade • Channel relationships and partnerships in the green technology industry. • Built Ohmlife.net website that shows energy heat map and drives excitement among customers
    • 9. What We Found hmLife• Customers do not like to answer long questionnaires as part of their home profile creation. They would like to the energy saving experience to be a simplified 3- step process: • Step 1) Analyze – Gives their current energy usage, along with a energy score comparison with neighbors • Step 2) Upgrade – Provides recommendations for improving efficiency and price-based options • Step 3) Realize – Allows customers to monitor their reduced bills over time to realize their $$$ savings• Increased home values and significant cost savings (>25%) continue to be drivers in investment of time and energy.• Neither customers or distributors want to pay subscription or upfront service fees• Building a financial model is critical to understand our value prop to respective consumer segments
    • 10. Where We Ended Up hmLifeWhat we learned • Ohm-life, instead of being a 2-sided intermediary platform or a platform with a subscription- based revenue model, will have much better acceptance as a one-stop affiliate platform and provide a seamless experience to customers. • Providing an end-to-end experience is vital. • Collaboration with other established channels (Zillow, Amazon, Lowes) can really help • Consumers love to do energy analytics with easy-to-use web interface and healthy “competition” between consumers by leveraging social networks (Facebook, Google+). • Consumers are comfortable with online purchasing and financing, but must be reliableIs this a viable business? • Viable business in under served market • Significant market capture opportunity. Question becomes: when does mass adoption occur?Will pursue after class?• We fundamentally believe in our product and want to pursue this opportunity• Will require “taking the big leap”
    • 11. Business Model Canvas Version 1 hmLifeEnergy efficiency Data analytics Energy efficiency Privacy, community, <Two Sidedrating agencies, algorithm awareness leading to ease of usage. platform> Homeauditors and utilities development cost savings and owners (non paying Software platform value appreciation. customer)Household equipment Alliances to get initialmanufactures data set. Pre-qualified and Business side searchable target customers (Paying market segment. customer) Providers/retailers of Mass proliferating of energy efficient energy scores. goods/service Sources of energy Home owners - Direct usage/efficiency data via internet Platform equipment Business side – Direct and management or indirect Human resourcePlatform development costsChannel development and advertisement costs [Business side] Origination/transaction fees, search feesIncentives to the retailers, energy auditors, builders etc Target advertisement on the website
    • 12. Business Model Canvas Version 2 hmLife
    • 13. Business Model Canvas Version 3 hmLifeAuditors Analyze: Calc Simple Experience An end-to-end Home owners energy score Mass proliferation of energy saving RentersAffiliate Providers Upgrade: energy scores experience over time Recommend Net zero cost forManufacturers and upgrades energydistributors of home Realize: Monitoring improvementshardware PositiveContractors environmentalspecializing in impactenergy retrofits Ohmlife employees Paid Marketing Public Resources - Direct Web Traffic Energy Star, Utility Email companies, LBL Social Websites Home Energy ScorePlatform development costs We take a small affiliate cut of every energy efficientChannel development and advertising costs appliance and hardware purchase.

    ×