Ohm life final

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  • Slide 1 – Team Name, with a few lines of what you initial idea was and the size of the opportunity
  • Slide 2 – Team members – name, background, expertise and your role for the team
  • Slide 3 - Business Model Canvas Version 1 (use the Osterwalder Canvas do not make up your own).Here was our original idea.
  • Slide 4 - So here’s what we did (explain how you got out of the building)
  • Slide 5 – So here’s what we found (what was reality) so then, …
  • Slide 6 - Business Model Canvas Version 2 (use the Osterwalder Canvas do not make up your own).We iterated or pivoted… explain why and what you found.
  • Slide 7 - So here’s what we did (explain how you got out of the building)
  • Slide 8 – So here’s what we found (what was reality) so then,
  • Slide n – “So here’s where we ended up.” Talk about:what did you learnwhether you think this a viable business, whether you want to purse it after the class, etc.
  • Slide 3 - Business Model Canvas Version 1 (use the Osterwalder Canvas do not make up your own).Here was our original idea.
  • Slide 6 - Business Model Canvas Version 2 (use the Osterwalder Canvas do not make up your own).We iterated or pivoted… explain why and what you found.
  • Slide 9 - Business Model Canvas Version 3 (use the Osterwalder Canvas do not make up your own).We iterated or pivoted… explain why and what you found.
  • Ohm life final

    1. hmLife http://www.ohmlife.net Final PresentationAmit KandaRaghu KopalleJoel MintonMichael Ruehlman
    2. Simplify Home Energy Management hmLifeHome energy management Our service-based approach is Market Massive is complicated and easy and convenient Opportunity confusing…  50 M Residential Customers (of 130 M total US households)  $750 M market opportunity by 2015
    3. Team Members hmLifeAmit Kanda Raghu KopalleProduct Manager, Brocade Product Development, and Program Management, Juniper• Product alignment with emerging trends, Networks Inc. penetrating high impact growth markets • Enterprise branch office products that• Business Development, Product integrate routing, switching, WLAN and Management and Marketing security features • Product Development, Technical marketing and Global management in telecom/networking marketsJoel Minton Michael RuehlmanDirector of Fashion Co-founder of BrightGrid RenewableTechnology at eBay Inc. Energy Finance• Data driven platforms driving extensive • Channel strategy and structured finance value across eBay Inc. • Traditional and emerging distributed energy• Internet Marketing, SEO, Big Data, and and power markets data driven optimization.
    4. Business Model Canvas Version 1 hmLifeEnergy efficiency Data analytics Energy efficiency Privacy, community, <Two Sidedrating agencies, algorithm awareness leading to ease of usage. platform> Homeauditors and utilities development cost savings and owners (non paying Software platform value appreciation. customer)Household equipment Alliances to get initialmanufactures data set. Pre-qualified and Business side searchable target customers (Paying market segment. customer) Providers/retailers of Mass proliferating of energy efficient energy scores. goods/service Sources of energy Home owners - Direct usage/efficiency data via internet Platform equipment Business side – Direct and management or indirect Human resourcePlatform development costsChannel development and advertisement costs [Business side] Origination/transaction fees, search feesIncentives to the retailers, energy auditors, builders etc Target advertisement on the website
    5. What We Did hmLife • Not well informed energy consumers Initial • Motivated by net savings, esp. when making “big ticket” purchases Customer • Driven by social networking, monetary and social incentives Hypothesis: Action: Survey Residential Customers • Online survey • Face-to-Face interviews Goal: Verify Initial Hypothesis Action: Survey Contractors and Distributors• Consumer and Contractor • Inbound calls Value Proposition • Surveys Action: Survey the Market for Existing Algorithms • Berkeley Energy and Resources Collaborative  LBNL • Home Energy Saver • Home efficiency scoring algorithm  homeenergysaver.com
    6. What We Found hmLife Customer Value Drivers Residential Homeowners:  Do not understand their energy bill  Incented by monthly ~25% savings Maximum Payback Time Horizon  Do care about environmental impact  Skeptical about enhanced home values Distributors and Contractors:  Will pay for pre-qualified homeowner leads Customer Buying Preference  Do not spend on advertising  Value brand, convenience and quality of support
    7. Business Model Canvas Version 2 hmLife
    8. What We Did hmLife• Selected US DOE’s Home Energy Score (HES) ✔ as a proven energy scoring methodology piloted in thousands of households!• Continued talking to remaining players in Energy Efficiency Market value chain - Partners (5), Contractors (12), Distributors (15), and our mentor from clean energy industry to understand • Customer segmentation based on energy scores and the value of a pre-qualified customer base • Consumer perception and spending preferences for energy efficiency upgrades • Retail channels through which customers prefer to evaluate and upgrade • Channel relationships and partnerships in the green technology industry. • Built Ohmlife.net website that shows energy heat map and drives excitement among customers
    9. What We Found hmLife• Customers do not like to answer long questionnaires as part of their home profile creation. They would like to the energy saving experience to be a simplified 3- step process: • Step 1) Analyze – Gives their current energy usage, along with a energy score comparison with neighbors • Step 2) Upgrade – Provides recommendations for improving efficiency and price-based options • Step 3) Realize – Allows customers to monitor their reduced bills over time to realize their $$$ savings• Increased home values and significant cost savings (>25%) continue to be drivers in investment of time and energy.• Neither customers or distributors want to pay subscription or upfront service fees• Building a financial model is critical to understand our value prop to respective consumer segments
    10. Where We Ended Up hmLifeWhat we learned • Ohm-life, instead of being a 2-sided intermediary platform or a platform with a subscription- based revenue model, will have much better acceptance as a one-stop affiliate platform and provide a seamless experience to customers. • Providing an end-to-end experience is vital. • Collaboration with other established channels (Zillow, Amazon, Lowes) can really help • Consumers love to do energy analytics with easy-to-use web interface and healthy “competition” between consumers by leveraging social networks (Facebook, Google+). • Consumers are comfortable with online purchasing and financing, but must be reliableIs this a viable business? • Viable business in under served market • Significant market capture opportunity. Question becomes: when does mass adoption occur?Will pursue after class?• We fundamentally believe in our product and want to pursue this opportunity• Will require “taking the big leap”
    11. Business Model Canvas Version 1 hmLifeEnergy efficiency Data analytics Energy efficiency Privacy, community, <Two Sidedrating agencies, algorithm awareness leading to ease of usage. platform> Homeauditors and utilities development cost savings and owners (non paying Software platform value appreciation. customer)Household equipment Alliances to get initialmanufactures data set. Pre-qualified and Business side searchable target customers (Paying market segment. customer) Providers/retailers of Mass proliferating of energy efficient energy scores. goods/service Sources of energy Home owners - Direct usage/efficiency data via internet Platform equipment Business side – Direct and management or indirect Human resourcePlatform development costsChannel development and advertisement costs [Business side] Origination/transaction fees, search feesIncentives to the retailers, energy auditors, builders etc Target advertisement on the website
    12. Business Model Canvas Version 2 hmLife
    13. Business Model Canvas Version 3 hmLifeAuditors Analyze: Calc Simple Experience An end-to-end Home owners energy score Mass proliferation of energy saving RentersAffiliate Providers Upgrade: energy scores experience over time Recommend Net zero cost forManufacturers and upgrades energydistributors of home Realize: Monitoring improvementshardware PositiveContractors environmentalspecializing in impactenergy retrofits Ohmlife employees Paid Marketing Public Resources - Direct Web Traffic Energy Star, Utility Email companies, LBL Social Websites Home Energy ScorePlatform development costs We take a small affiliate cut of every energy efficientChannel development and advertising costs appliance and hardware purchase.

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