exec summary for Biz Mobify

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Evolve from eBusiness to mBusiness -
An Enterprise Mobile App Dev Platform

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Who We are
 BizMobify is a cloud based MEAP (Mobile Enterprise
Application Platform) that helps Enterprises accelerate their
Mobile App Development.
 Quick Facts
 Signed up a multinational heavy engineering company to
develop cutting edge mobile apps.
 One of the finalist of Siemens Business
Forum (http://www.usa.siemens.com/en/about_us/innovation/ne
w_ventures_forum.htm) out of an applicant pool of 120 startups
 Check us out at www.bizmobify.com and sign up.
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Problem Statement
 CIOs and CEOs understand they need to evolve from their
eBusiness to mBusiness, otherwise they will be run over by
the competition
A recent IDG Research study reveals that 69% of IT executives believe enterprise mobility is a critical or
high priority during the next 12 months - more than cloud (53%) or big data (48%). These are their Mobile
Adoption Drivers.
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4. + Their #1 question simplified – I already have many
applications on my website, how do I create a Mobile Version
ASAP, how do I go from e-Business to m-Business?
… and so many of these other concerns (based on recent IDS research)
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So what is the problem with
Existing Solutions?
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BizMobify’s Heart and Soul
Speed
• Rapid Prototyping,
Rapid Development,
Build and Deployment
ReUse &
Integration
• Reuse Existing Backend
Assets (Web
Services/REST, SOAP
etc)
• Integrates with a variety
of other platforms and
technologies
• BizMobify is available as
a stand alone platform,
or as an extension/OEM
to popular partner
platforms
UX Friendly
• Drag & Drop UI –
WYSIWYG - Very
friendly even for UX/ UE
people, needs zero –
minimal coding work.
End to End
• Mobile App Creation,
build, deployment, app
store push, enterprise
app fridge , enterprise
app management &
governance
Standards Based
• HTML5 and other
popular open source
standards based
• Vendor neutral
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The business value for customers
Speed
•Rapid Time to Market
and First Mover
advantages
•Accelerated
Development and
Delivery lifecycle
•Low cost of building,
ownership and
maintenance
•Supports Speed of
Change in Mobility
ReUse &
Integration
•Quickly evolve from
eBusiness to
mBusiness - Extend
and reuse your
Earlier Investments in
eBusiness and other
web application
software and
platforms
UX Friendly
•Less Onboarding
costs – no need to
struggle with lack of
resources and
expertise to develop
mobile apps
End to End
•Easy ownership and
maintenance
•Prevents Proliferation
of unrelated and
confusing tools in the
enterprise.
•Easy Adaptability,
onboarding
Standards Based
•Future proof
•Compatible with
other software
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So how do we do it?
 Our Platform is standards based. We use frameworks like
HTML5, CSS3, Phone gap, DOJO & Java
 We hide all the complexities and offer a WYSIWYG platform
that supports drag ‘n drop, via our patent pending GUI.
 Our platform make its easy even for the not so technical
folks to design, develop and deploy mobile apps
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Competitive Advantages
 Our patent pending GUI
 Deep Enterprise experience between the two founders
 Deep Integrations with Security Gateways like IBM Data
Power.
 A very good understanding of enterprise software landscape
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Go To Market Strategy
 Direct Sales
 Work with other startups to come up with mobile presence for them.
 Work with large enterprises
 Partner with ESB companies
 We offer complimentary product that can help sell these companies more of
their stuff
 Partner with Agile companies
 Can be offered as an agile tool for rapid prototyping
 Partner with API management companies
 Easily build mobile mashups by partnering with these companies
 Partner with Consulting Companies
 Partner with consulting firms that provide mobile development for their
enterprise customers.
 Partner with UX (User Experience) Firms that provide UX consulting for
enterprises.
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Sales & Distribution Channels
Partner with ESB
Companies
20%
Partner with
Agile Companies
10%
Partner with API
Management
Companies
15%
OEM
20%
Direct Sales
20%
Partner with
Consulting Firms
15%
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Partner with ESB Companies
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Partner with Agile Software
Companies
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Parner with API Management
Companies
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OEM Opportunities
 Oracle
 IBM
 White Labeling
 ISV relationship
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Timeline
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Collaboration with Siemens
 Angel Funding
 Client introductions to enterprises
 Advisors on the board
 Co Marketing & other reseller Arrangements
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Management Bios
 Satish Mandalika – Co Founder
Over 15 years of experience managing designing enterprise
systems. Deep expertise with SOA, ECM, Portals
MBA – UC Berkeley, Haas School of Business.
 Sundar Krish – Co Founder
Has over 14 years of experience as an Enterprise Software
Architect and Engineer. He has deep experience in several
software platforms and technologies: Mobile, Social Media /
Collaboration Platforms, Portals,Web Content
Management/Enterprise Content Management.
BS Engineering - IIT Madras
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