BRAND ELEMENTS<br />Presented By<br />Group 8<br />Sana Nabi<br />KirtiSiddapur<br />Rohan Nair<br />Mandanna T.M.<br />Su...
ABOUT THE COMPANY : PARLE ARGO<br />Mumbai based company<br />Marketer of largest selling biscuit – Parle G<br />Categorie...
ABOUT THE COMPANY : PEPSI<br />Established in 1890<br /> Brands : Pepsi – Cola<br />                   Frito Lay<br />    ...
LMN<br />
NIMBOOZ<br />
NAME ATTRIBUTES<br />
SLOGAN<br />LMN<br />EMERGENCY LEMON REFRESHER<br />NIMBOOZ<br />&apos;EKDUM ASLI INDIAN&apos;<br />
PACKAGING : LMN<br />
PACKAGING : LMN<br />
Kingfisher v/s Fosters<br />BEER<br />
About Kingfisher as a brand<br />Largest Indian Beer Brand/market share(29%)<br />Varied brand associations<br />One out o...
About Foster’s as a brand<br />Rights to the brand are owned by SaBMiller<br />Competition from Carlton Draught/Victoria B...
Brand Elements -Kingfisher<br />Name : Kingfisher (Abstractness)<br />Slogan :  King of Good Times<br />Jingle : Ooh La la...
Brand Elements<br />Name : Foster’s Beer<br />Slogan : Australian for beer<br />Logo : <br />
Packaging - KF<br />
Packaging -Fosters<br />
THANK YOU<br />
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Brand Elements Team8

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Brand Elements Team8

  1. 1. BRAND ELEMENTS<br />Presented By<br />Group 8<br />Sana Nabi<br />KirtiSiddapur<br />Rohan Nair<br />Mandanna T.M.<br />SudiptaSar<br />Anil Jhinjha<br />
  2. 2. ABOUT THE COMPANY : PARLE ARGO<br />Mumbai based company<br />Marketer of largest selling biscuit – Parle G<br />Categories operate : Beverage<br /> Biscuit & Snacks<br /> Confectioneries<br />
  3. 3. ABOUT THE COMPANY : PEPSI<br />Established in 1890<br /> Brands : Pepsi – Cola<br /> Frito Lay<br /> Tropicana<br /> Quaker<br />Gatarode<br />
  4. 4. LMN<br />
  5. 5. NIMBOOZ<br />
  6. 6. NAME ATTRIBUTES<br />
  7. 7. SLOGAN<br />LMN<br />EMERGENCY LEMON REFRESHER<br />NIMBOOZ<br />&apos;EKDUM ASLI INDIAN&apos;<br />
  8. 8. PACKAGING : LMN<br />
  9. 9. PACKAGING : LMN<br />
  10. 10. Kingfisher v/s Fosters<br />BEER<br />
  11. 11. About Kingfisher as a brand<br />Largest Indian Beer Brand/market share(29%)<br />Varied brand associations<br />One out of every 4 bottles of beer sold every second in India<br />Available in 52 countries across the globe<br />
  12. 12. About Foster’s as a brand<br />Rights to the brand are owned by SaBMiller<br />Competition from Carlton Draught/Victoria Bitter<br />Lucrative Sponsors for major events<br />Australian Imagery to the brand<br />
  13. 13. Brand Elements -Kingfisher<br />Name : Kingfisher (Abstractness)<br />Slogan : King of Good Times<br />Jingle : Ooh La lala Le –yo<br />Logo : <br />
  14. 14. Brand Elements<br />Name : Foster’s Beer<br />Slogan : Australian for beer<br />Logo : <br />
  15. 15. Packaging - KF<br />
  16. 16. Packaging -Fosters<br />
  17. 17. THANK YOU<br />
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