1. Walk and Win!
Company Presentation
February 2014

2. Page 2Tuesday, April 08, 2014Boni Presentation
What is Boni
Engaging Shoppers

3. Page 3Tuesday, April 08, 2014Boni Presentation
Merge the experiences of online and offline shopping
Boni’s Solution
Technology
• iBeacons
• Mobile App
Loyalty
• Rewarding users’ non-
spending behaviours
Engagement
• Personalized, strategic
and targetted ads

4. Page 4Tuesday, April 08, 2014Boni Presentation
1st
Active in the market for
over a year
First mover advantage
Producer of Ultrasonic
Beacons and iBeacons
App & API designed specifically
for the retail industry
Great know-how on beacon technology and mobile retail business
Boni’s USPs

5. Page 5Tuesday, April 08, 2014Boni Presentation
• Downloads: 35,102 Boni app
• Subscribers: 22,741 a strikingly high subscriber rate of 65%
• Active in: 6 malls + Deploying new 19 malls + Negotiating 40 malls
• 32% of retailers in the malls has engaged to Boni with gifts and offers
• Users in a Mall :
 Engaged with shops more than 6,000,000x
 Went out shopping more than 40,000x
 Seen more than 500,000 offers displayed by Boni
 Won more than 10,000,000 Boni points and converted 40% of these points
for over 10,000 gifts and promotions
Progress Up-to-Date

6. Page 6Tuesday, April 08, 2014Boni Presentation
Focus on Malls
Target End-Users
Atractive platform for retailers to advertise
Multiply Client Base
Growth Strategy

7. Page 7Tuesday, April 08, 2014Boni Presentation
All opportunities displayed on the
HomeScreen
Comfortable navigation of Boni’s
offerings
Relevant content optimization
Boni’s Interface
Merchant Interface
 Content delivery from malls and
stores
 One-finger flip through of
unique deals & promotions
 Overview of all offerings of Boni
 One click from all menus of Boni
Partner Malls & Retailers
 Clear and easy-to-follow display
of points offered in each mall
 Stores categorized by on which
floor they are located
 Color coding of different deals
 Lives-updates of which deals
have been used and which are
still to be enjoyed
Lean and clean look & feel
GiftsBoni Point Offers
 Merchants will be offered a
client interface
 The app will offer many benefits
to accurately measure
performance of a store
 Tracks number of visitors
 Tracks and analyzes the crew
 Managing beacons (what
content to be sent at what part
of store etc.)
 Easy scrolling of the many gifts
Boni offers
 Precise and efficent display of
details
 Strategic deals enabling to
quantify valu-added by Boni

8. Page 8Tuesday, April 08, 2014Boni Presentation
Mall Operators:
Potential (# Malls)
Partners:
300
Turkey Europe MENA
3000
CIS
1000 500
Markets Total
~5000
Growth Opportunity

9. Page 9Tuesday, April 08, 2014Boni Presentation
• 16 Talented Team Members
• Beacons (BLE & Ultrasonic)
• 4 Patents (1 is being filed)
• Founders’ Fund $150k
• Government R&D refund $50k
• Seed Investment by Aslanoba Capital $1 mio
• Investments to date $1,2mio
• Mobile Application
• Mobile SDK & API
• Business Product Analysis
• Physical Graph of Shoppers
Investments

10. Page 10Tuesday, April 08, 2014Boni Presentation
$
Penetration
Data & Analytics
Beacon Production
Mobile API
Retailer Integration
Strong Revenue
Potential
Shopper Developmentx x =
Execution Plan for the Near Future

11. Page 11Tuesday, April 08, 2014Boni Presentation
Malls
Retailers
&
BrandsInstall iBeacons &
track users
Advertise to users
Promotions & Gifts
awarded to users
Users
4 malls in operation
45 by year-end 2014
132 retailers sent content
53 retailers provided gifts
+22k users
+12k gifts /promotions
collected
Business Model

12. Page 12Tuesday, April 08, 2014Boni Presentation
Revenue Sources
Revenue Generators Revenue Models
Marketing Revenues
Ads Cost-per-Display
Push Notifications Cost-per-Display
B2B Revenues
Boni Point Sales Pre-Paid
Beacon Sales Flat-rate
Data Sales Flat-rate
Gift Redemption Revenue Sharing
Partner Offers Lead Generation

13. Page 13Tuesday, April 08, 2014Boni Presentation
Competitors
Illustrative
Reward Barrier
Interface Barrier
Market Penetration Approach