Online course creators dedicate their lives to helping others grow and progress in their chosen areas of expertise. But, to create truly engaging, transformational and profitable online courses, it’s important that online course creators realise that they too have a little professional development to do if they want to stay on top of their game. The online learning industry is now a billion-dollar industry worldwide and according to Forbes magazine, it’s actually set to double over the coming years. This means that if you’re not tapping into this market, you are missing out not only on a considerable pay packet, a fantastic opportunity to expose your business and your credibility to your market but also on the opportunity to make a positive impact to those you reach. Creating online courses is by far the most effective way of marketing your business and to get your audience to pay you AND to thank you for it in the process. As a specialist curriculum developer (aka course creator), my clients often come to me asking “Hey, we want to create profitable courses. How do you do it?”. The people asking this question are the people who have realised that sharing their knowledge and expertise is the most profitable form of marketing, authority building and lead generating activity a business can be doing right now. Turning your knowledge and your information services into profitable products that cannot only help you get your message out there, get more exposed of your business and yourself and create yourself the position as an authority within your industry but also importantly to create a passive income for yourself in the meantime. What if I’m not a natural ‘educator’? It’s important to know that you don’t have to be a training provider or have training as your primary products and services to really benefit from the online learning marketplace. It doesn’t matter whether you sell lawnmowers, consulting services or build websites for a living. So long as you have some expertise in your own area of specialisation, you can be growing your business profitably using the platform of education. But, before you start teaching others what you know, first you may have a little learning to do yourself. Although you are an expert in your own field of expertise, remember that curriculum design is a qualified profession in it’s own right, and therefore you should make sure that you have taken the time to learn the fundamentals before you dive in and waste your precious time making course creation mistakes. Here are 18 critical things you need to add to your own professional development list and learn before you start creating your online course:

1. ESSENTIAL THINGS ALL ONLINE
COURSE CREATORS MUST LEARN
BEFORE CREATING COURSES18 SARAHCORDINER.COM

2. Online course creators dedicate their lives to helping others grow and
progress in their chosen areas of expertise. Create a truly engaging,
transformational and profitable online courses, also it’s important that
online course creators realise that they too have a little professional
development.
SARAHCORDINER.COM

3. HERE ARE 18 CRITICAL THINGS YOU NEED TO ADD
TO YOUR OWN PROFESSIONAL DEVELOPMENT LIST
AND LEARN BEFORE YOU START CREATING YOUR
ONLINE COURSE:
SARAHCORDINER.COM

4. SARAHCORDINER.COM
1. How to choose the right online
learning platform – the differences
between the major platforms, their
various pro’s and con’s and what the
essential features are of a good online
course platform.
2. The principles of ‘Edupreneurship‘ and
how and why educating your market has
many benefits to your business,
exposure, authority positioning, industry
credibility, reputation, industry
contribution and your income
3. What different types of information
and educational products you can create

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4. How to determine if your course idea
will be profitable
5. The fundamental principles of adult
learning so that you can ensure your
course is engaging and
transformational for the adult learner
6. How to ensure your course meets
different learning styles, modes and
preferences so that everyone enjoys
your course

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7. What your online or offline course
sales funnel will look like
8. How to ‘package’ your educational
products and services from a pricing
point of view, to offer greater value and
make more sales by having a wider
range of options
9. How to price your courses

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10. How to design courses that transform
your students lives
11. What the essential pre-assessment
and research steps are before you start
developing your course
12. Where and how to conduct your
market research to ensure you build
the perfect course

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13. How to structure, organise and layout
your course framework
14. How to create compelling and
magnetic learning outcomes that reflect
the true value of your course and attract
all your perfect students
15. The 8 steps for creating and ordering
the perfect course content that will have
the greatest positive impact on your
students learning experience

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16. What equipment, filming gear and
editing software you need to create
professional looking online courses
yourself
17. Teaching, training and presentation
delivery skills
18. How to market, promote and sell
your online courses

10. It is really a profession in it‘s own right, so if you’re
going to learn it, make sure you are doing so from
a qualified professional in the area.
SARAHCORDINER.COM

11. Yep, it’s a LOT to take in! As I said, it really is a
profession in it‘s own right, so if you’re going to
learn it, make sure you are doing so from a
qualified professional in the area, and not some
internet marketer who is jumping on the
bandwagon of the booming learning industry.
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For a suite of online courses tailored specifically for online
course creators that include ALL of the above essential
learning criteria and MUCH MUCH more – and you can get
a FREE TRIAL by clicking HERE.