Traditional media roles like producers, video editors, and camera operators are still important but new roles have emerged due to technology and social media. Social media managers develop online strategies while bloggers and vloggers create online content. Web content managers oversee website information. Changing roles impact proposals by allowing smaller teams where one person handles multiple overlapping tasks. It provides opportunities to converge staff skills and train people for various media sector jobs.
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Changing Roles Impact Media Proposals
1. Compare the traditional roles with new
emerging roles and the impact this had
had on your product proposal
2. Traditional job roles
● Producer
Producers play an integral role in the media industry. A producer
oversees each project from conception to completion. They take charge
of all project operations including funding. Producers have to have strong
communication skills, good leadership skills and good pitching skills.
Technical skill sets vary from radio, TV and film.
● Video editor
Video editor's are responsible for assembling recorded raw material into
a finished product that's suitable for broadcasting. Traditionally the
footage they edited was mainly camera footage, dialogue and sound
effects but now a video editor also is responsible for the assemble of
special effects and graphics. Video editors must have good patience and
concentration especially as they work long hours, they must also have a
good eye for detail.
3. Traditional job roles
● Camera operator
Traditionally camera operators worked with electronic and film cameras
however now they work with digital camera too as well as producing
required shots by combining the use of complex technology with creative
visual skills. Camera operators must be able to assemble equipment and
be able to plan shots to get the best quality footage. Camera operators
must have theoretical, technical and practical knowledge of cameras as
well as having the ability to compose and frame shots successfully.
4. New emerging roles
● Social Media Manager
A social media manager leads the organisation's social media
strategy in order to boost visibility, customer and client engagement.
Their role is to manage an organisation's social media account by
developing a strategy, producing good content, analysing usage data,
facilitating customer service and managing projects and campaigns.
A social media manager is a new role that has come about since the
evolution of technology and social media, social media is now an
effective business tool used among most businesses. A social media
manager must have an understanding of the use of a range of social
media platforms, particularly in relation to advertising/branding and
customers.
5. New emerging roles
● Blogger/ Vlogger
A Blogger expresses their opinion through a written piece on a
subject on the internet. A Vlogger is similar, but uses video rather
than a written piece. Companies hire bloggers to write about their
products, companies also pay vlogger's to use their product in a
video. A Blogger/ Vlogger has to have a certain skill set, these are
being charismatic in writing or speech, knowing how to write or edit
videos to a professional standard and blog/vlog regularly so that it
keeps the audiences engagement. This is a new emerging role due to
social media, if an individual has a large following a company would
invest in using their audience as an audience to sell their products to.
6. New emerging roles
● Web Content Manager
Web Content Managers are in charge of the content displayed on a
companies website, they usually focus on the information that's given
out on the website. A web content manager works closely with a full
team of developers and designers in order to make sure the website
appeals to the target audience. A web content manager has to be
organised and can meet deadlines, they also have to have engaging
writing styles as they need to attract an audience to their website.
This is a new emerging role as traditionally websites were never the
main focus of a company, they had to advertise through print, radio
and TV where as now a website is an integral part of a company as
it's the first thing people visit when looking for a particular service or
product.
7. Comparison between traditional job
roles and new emerging job roles
The main difference between traditional job roles and new emerging
job roles is technology as technology and growth in a converging
media market determines the kind of jobs roles within the media
industry. There used to be very few jobs in the media sector due to
there only being a limited amount of technology around but now
because there is so much more to consider in a media project more
workers are needed to do different kinds of jobs.
However traditional job roles are still very much valid within the media
industry there is just a more broad range of jobs. With the
convergence of staff, companies use this to their advantage by
employing one person who does multiple jobs for example a
marketing expert could also be social media manager as marketing
comes hand in hand with social media therefore this person would
most likely have the skills required for both.
8. What are the changing job roles
within the media sector?
With technology ever growing it has introduced the convergence of
staff, in other words many corporations hire one staff member who
can do multiple jobs at once, this is because of the evolution of
technology and how technology has helped complete jobs at a
quicker rate. However this also benefits the staff as it usually means
they are multi-skilled and can take on various job roles.
One example of a job role that has changed within the media sector
would be Marketing experts, before the use of technology and social
media marketing experts would only have to think about advertising
and marketing a product on TV, Radio or Print where as now they
need to have an expert understanding of social media and online
marketing strategies.
9. How will the changing job roles within the
media sector impact your proposal?
In my proposal I plan to use a team of 4 those being a project manager, a
development team, a designer and a marketing expert. Due to the
changing job roles that have come with the development of technology
this could impact my proposal as I will be using a small team but getting
each team member to do multiple jobs as there is a cross over of skill set
in a lot of new emerging jobs. For example the designer could not only
design the app but they could design potential websites, advert banners
etc.
Another way the changing jobs roles within the media sector will impact
my proposal is the availability of people to do the jobs I require,
nowadays there are many courses in specific jobs that people can take
and companies also tend to offer free training as well, this will help me
converge staff and use them for multiple jobs for example I could employ
a 'social media manager' but develop their marketing skills and make
them a marketing expert.
10. How will the changing job roles within the
media sector impact your proposal?
In my proposal I plan to use a team of 4 those being a project manager, a
development team, a designer and a marketing expert. Due to the
changing job roles that have come with the development of technology
this could impact my proposal as I will be using a small team but getting
each team member to do multiple jobs as there is a cross over of skill set
in a lot of new emerging jobs. For example the designer could not only
design the app but they could design potential websites, advert banners
etc.
Another way the changing jobs roles within the media sector will impact
my proposal is the availability of people to do the jobs I require,
nowadays there are many courses in specific jobs that people can take
and companies also tend to offer free training as well, this will help me
converge staff and use them for multiple jobs for example I could employ
a 'social media manager' but develop their marketing skills and make
them a marketing expert.