Unit 26

1. The fusion of fashion and music

2. A new and unique way of following your
favourite music artists and buying into
their fashion looks at the click of a
button.
This app will allow you to sit back and
watch your favourite music videos,
watch interviews and explore fashion
within the music industry.

3. Target Audience

Primarily targeted towards 18 to
30 year olds.

Also targeted towards music and
fashion lovers which introduces a
mass audience.

Targeted towards music artists
following and fan base.

4. Platforms

Apple and Android smart phones
e.g. iPhone, Samsung

Tablets and iPads

Distributed on Apple Store and
Google Play.

'96 percent of people in the UK
who are aged between 18 to 30
own a smart phone' (statista.com)

5. How it works?

Allows users to watch music
videos and interviews of music
artists as well as buying the outfits
seen with just the click of a button.

Converges together the idea of
fashion and music which inspires
users from a fashion and music
point of view.

Allows users to follow their
favourite music artist and buy into
their look.

6. Flat plan

7. Marketing
- LOW BUDGET AD CAMPAIGN-
What channels?

Instagram

YouTube

Facebook

Twitter

Spotify

Snapchat

Capital FM and Kiss Radio

Display advertising on ASOS,
Urban Outfitters, VEVO, Top Chart

8. Marketing
- LOW BUDGET AD CAMPAIGN-
Ideas

App demo video

App promotional video

Using bloggers and influencers

Featuring on app review sites

Applying for app awards

Featuring the app in all company
emails

9. How will the app
conform to legal
regulations?
Being transparent with user
community, ensuring the app has a
clear privacy policy.

ASA, section 3 misleading
advertising

General Data Protection
Regulation (GDPR)

10. Budget
On average, a small start out app
with a small team costs anywhere
between £40,000 – £80,000.
To keep costs low we will;

Have a small team (4 people)

Low budget ad campaigns

Employing start out professionals
to keep salaries low

11. Staff

Project manager
In charge of looking after contracts, deadlines,
delivery and confidential requirements

Development team
Coding for the app according to the specification

Designer
In charge of designing the app for the audience and
their specific needs

Marketing expert
In charge of social media marketing and also being
able to use app analytics.

12. Why invest in us?

Gap in the market – a convergence
of fashion and music in the form of
an app enabling the purchase of
music artists fashion.

The app will be popular with more
than one audience, covering a
mass audience.

A lot of profit can be made through
commission, sponsorships and in-
app advertising

13. Any questions?