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Entrepart,
           strategic consulting
                 company
             by means of ART



© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
What do we do?
Entrepart is the first Art + Management company, full of rock ‘n’ roll energy. We develop
original processes by mixing art and management, answering to your operational and strategic
challenges.

We look your challenges like artists, with artists. We develop your strategies and help to make
better business in interaction with your environment, clients and colleagues. We transform your
ideas into action.

To set free innovations, creativity and imagination, we mix art, management and sociology linked
to following themes:

‱   Sustainable developpement and social responsibility
‱   Radical innovations
‱   Creation of Exceptional Service Experiences (for customers and citizens)
‱   Exploration of different territories (both real and virtual)




© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
What is your challenge?


                              We help our clients with their challenges


              “I want to radically & totally change                     “I want to open myself and my
                         my company!”                                team(s) to new unexpected things. I
                                                                      want to look everything differently.”



                 “I want to radically innovate in                     “I want to develop creativity of my
              certain domain (marketing, finance,                       managers and / or colleagues.”
               strategy, management, service
)”




© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Our values
Creation
We propose art+management processes to our customers in order to help them to look things
differently. Creation and re-creation are important elements in artistic processes and can give a
lot of ideas for creative leaders.

Relation
We develop horizontal, friendly and open relations with and for our customers. We help them to
think and create together, to listen and understand each others.

Action
We help our customers to put ideas into action and experience entrepreneurial attitude. Action
can be individual or collective oriented.




 Our passions: Art, Dialogue and Rock’n’Roll
© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Some examples of our
        Experiences




© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Crédit Agricole 2007 -
                         “I want to radically & totally change my company!”

                         Objectif:                                                                                                                 Client
                         - To help executives to see economical crisis as strength and                                                Bank Crédit Agricole
                         make a shift from a pure volume (sales) orientation towards a new                                                Alpes-Provence
                         leadership based on Exceptional Service Experience and mutual benefits                                                 Duration
                                                                                                                                                4 months
                         approach.
                                                                                                                                            Participants
                                                                                                                                          from 80 to 250


                         1- Active listening                2- Strategic workshop                3 - Artistic movies           4 - Conference
Process Art+Management




                         Christian Mayeur                   Coaching the                         Filming of 6 artistic short   Meeting with open
                         participated to board              transformation in                    movies in branches, with      round table
                         meetings in order to               meetings from 40 to                  staff, clients members        conversations with
                         understand bank’s                  200 managers.                        Credit Agricole.              250 managers.
                         transformation                     Introducing horizontal                                             Discussion were
                         challenges. He gave                dialogue, creative                   Nicolas Boone, a artist       stimulated by 6
                         some advice on new                 relations and new visions            and filmmaker, was the        artistic short movies.
                         mental models on                   of customer situations.              director, Entrepart
                         4 value levels: profit &                                                produced and wrote
                         investment, utility for                                                 movies with Nicolas
                         customers, relational                                                   Boone and Credit
                         value social & symbolic                                                 Agricole managers and
                         value.                                                                  people.



                              Results after workshop:
                              - New way of defining and deploying policies, new strategy, new forms of meetings, new ways
                              measuring performance. Managers said: « It’s a revolution ».

                              Entrepart will continue working with Crédit Agricole Alpes-Provence in 2009.

                            © 2009 – Entrepart
                            ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
                            HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
                            TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Développement stratégique à long terme du leadership et de
   Crédit Agricole 2007 -
l’expĂ©rience de service exceptionnelle




       © 2009 – Entrepart
       ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
       HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
       TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Crédit want to radically innovate in certain domain
              “I Agricole 2007 -
                         (marketing, finance, strategy, management, service
)”
                         Objective                                                                                                             Client
                         - To help executives and managers to imagine what could the branch of                                    Bank Crédit Agricole
                         the future be, combining web, telephone and physical relations. How                                            Val de France
                         to use IT to deliver high level service and at the same time keep human                                            Duration
                                                                                                                                            1,5 years
                         relations the same.
                                                                                                                                        Participants
                                                                                                                                      from 80 to 150

                         1 - Conference and creative                2 - Artistic                  3 – Off shore seminar in   4 – Several artistic
                         listening workshop                         workshop                      Berlin                     workshops


                         Conference by Christian                    80 commercial                 A 3 day trip to Berlin     Workshops about
Process Art+Management




                         Mayeur about innovation and                managers were                 for 150 participants in    design, relations,
                         new interactions in the web                producing images              co-operation with Petra    communication,
                         2.0 world.                                 and stories about             Prahl, partner in          customer service etc
                                                                    what the “branch of           Germany.                   for future branch’s
                         Workshop about “what would                 the future” could be                                     team and marketing
                         be your dream about the                    in diverse                    Visits to 5 different      team.
                         “branch of the future”, mixing             environments.                 companies and 5
                         relationships, internet and                                              different art scenes.
                         mobile use possibilities.                                                2 workshops linked to
                         Participants were clients from                                           challenge, one workshop
                         different age groups and                                                 about blogging.
                         employees from different
                         branches.



                               Results after longterm process:
                               - A pilot branch opened in June 2009. It is inspired by Deutsche Bank branch where bankers visited
                               during trip to Berlin. In this unique branch in Europe human services and highly developed technology
                               can be found side by side.

                             © 2009 – Entrepart
                             ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
                             HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
                             TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Créditwant to develop creativity of my managers and
   “I Agricole 2007 -
                         colleagues.”
                         Objectives                                                                                                            Client
                         -   To understand how to create atmosphere which is supporting creativity in                              La Poste Forum of
                             organizations                                                                                               Management
                         -   To experience working as entrepreneur artist                                                                   Duration
                                                                                                                                            Two days
                         -   To produce artistic work symbolizing process
                                                                                                                                        Participants
                         -   To work on paradoxes inherent on whole complex organization                                   30 managers + Chairman of
                                                                                                                                       group La Poste

                         DAY 1: THE SOURCE OF CREATION                                           DAY 2: BE A CREATIVE ARCHITECT

                         Morning – artistic          Afternoon – Artistic workshop
                         stimulation                 with Urban Artistic Drift
Process Art+Management




                         Participants were           Participants were guided to explore         Participants had a dialogue   Closure of art project
                         coached to open             Paris during Urban Artistic Drift and       about the relationship        by the evaluation of
                         their minds: simple         look everything differently. After a        between artistic work from    David Rosenberg, an
                         drawings were done          walk, they created a fiction story          previous day and              art critic.
                         individually and art        related to elements discovered and          managerial experience.
                         images were shown           collected during walk. Then                                               Action steps for
                         by Christian Mayeur,        participants created a collective work       Groups changed their art     implementation of
                         artist entrepreneur         from all gathered materials.                works and continued           learning and how to
                         and Damien BĂ©guet,                                                      working on them with help     create a supporting
                         entrepreneur artist.        Works were presented and feedback           of Entrepart’s artistic       and creative
                                                     given, day finished to a visit of the       coaching. They                environment through
                                                     Chairman of Group La Poste.                 transformed them and          managerial practices.
                                                                                                 created new art pieces.


                             The results after workshop:
                             - Artistic process became clearer
                             - Participants got out of the box and understood how to create a creativity supporting context
                             - Participants learned to look things differently

                            © 2009 – Entrepart
                            ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
                            HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
                            TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
“I want Agricole myself and my team(s) to new
 Crédit to open 2007 -
unexpected things. I want to look everything differently.”
                          Objectives                                                                                                                Client
                          - To help managers to open themselves to contemporary issues through art                                      Bank Crédit Mutuel
                          - To help managers open their eyes and spirit and look everything                                                     Duration
                          differently, understand what art can teach to them in their daily life                                                    2 days
                                                                                                                                             Participants
                          - To understand how artists work and what can be learned from their
                                                                                                                                                        20
                          processes and put into action
                          - To help managers to get out of the box and innovate radically


                          1- Conference                  2- Artistic immersion                   3 - Artistic workshop         4 – Meeting with Chiara
                                                                                                                               Parisi
 Process Art+Management




                          Conference by                  Guided visit to Hubert                  Challenging participants to   Chiara Parisi, director of
                          Christian Mayeur               Duprat’s expo and art                   express in groups what they   Vassiviere art center,
                          about « What                   center Vassiviere’s                     learned for their bank        shared her ideas about
                          managers can learn             permanent park expo.                    environment by using          how she’s motivating her
                          from art? »                                                            shapes – artistic language    team, what quality of
                                                         Participants were                                                     relations means in art
                                                         stimulated to confront                                                world and what is the role
                                                         art and landscape, step                                               of passion in leadership.
                                                         out from their mind
                                                         frames and challenged to
                                                         take in concern
                                                         everything around them.



                             Results after workshop:
                             - Participants understood that they can also learn from art and found new inspiration to their work,
                             developing their curiosity
                             - They realized that they can find resources to their work everywhere around them
                             - Attitude and process of artist became more clear

                            © 2009 – Entrepart
                            ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
                            HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
                            TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Christian explains




                              Experience
                        Pas-de-Calais Habitat
                                 with
                          artist Yann TOMA


                                                 Photos?



 © 2009 – Entrepart
 ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
 HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
 TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Creative Expeditions




© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Creative Expedition: Art + Voyage = Innovation

Welcome to join our Creative Expeditions

To turn challenges into opportunities in today’s context, we invite our clients to join our Creative Expeditions and visit
in places which are radically innovative. Our clients will discover and experience territories and metropolis by means
of art, economy, culture and sociology. This immersion will guide our clients to produce ideas and radically innovative
actions linked to their concrete challenges.


                                     Our clients choose Creative Expeditions because



                        “I want to better understand territories               “I want to transpose and adapt
                        where I’m implementing my company                   knowledge coming from outside to my
                          and create new business relations.”               context and explore the best practices.
                                                                              This help me to feed my strategic
                                                                                         challenges.”



                          “I want to activate my energy and                  “I want to look everything differently
                        entrepreneurial spirit and put my ideas             and set my imagination free in order to
                                     into action.”                          create even more innovative projects.”




         Our team of entrepreneur artists : Entrepart has a multi competence and international team of 5
         members. Our international archipelago and network of partners are living in destination countries and
         have detailed knowledge about cities - they are able to follow cities mutations day after day.

       © 2009 – Entrepart
       ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
       HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
       TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Creative Expedition: Art + Voyage = Innovation

Let your imagination flow:

Los Angeles: share surprising initiatives around sustainable development, learn from numerous social and
societal projects, get inspired by strong cultural economy, explore the city where everything is possible.

Finland: discover different and innovative experiences in areas of services, education, new technologies and
employment. Learn from Finnish entrepreneurial attitude and (hard) rock energy.

Nantes and Pays de Loire, France: explore this extraordinary region where art, design and culture meet
innovative businesses, architects and public sector in order to dynamize a territory open to the ocean.

Estonia: discover how Estonia has jumped from Soviet times to modern world, learn from “E-system”, the
world of Internet, totally supported and used by government. Visit in one of the world’s most developed
Technopoles.

A Creative Expedition, in concrete

  Our client discovers emerging sites and different territories in mutation
  Our client visits in companies or organizations which are radically innovative
  Our client has original meetings with artists, writers, managers from art centers, local habitants
  Our client shares knowledge with specialists from different businesses
  Our client participates to creative workshops with other participants, with our hosts, with artists
 and
produces concrete actions on the spot
  Our client experiences convivial moments in unique environment


 Creative expedition to Paris, Berlin, Helsinki, Vancouver, Nantes, Bombay, Los Angeles, Marseille, San
 Francisco, Dublin, Portland, Valenciennes (an example of dramatic change at a city level), Madrid,
 Amsterdam, Tallinn, London
 Inventing creative and pragmatic experiences which will help our clients
 to create ideas and solutions to do differently.

© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Creative Expedition to Estonia and Finland
                           « Make the Bank Simple to Delight Customers »
                           Objectif:                                                                                                            Client
                           - To learn from Estonian and Finnish innovative initiatives and                                         Bank Crédit Agricole
                           customer service                                                                                                  Duration
                           - To get new ideas how to develop customer service in banks and                                                      7 days
                                                                                                                                         Participants
                           put ideas into practise
                                                                                                                                                    25
                           - To learn about Estonian and Finnish history, culture, society and
                           economy


                           1- Business                                      2- Culture                           3 – Workshops and meetings

                           Estonia:                                         Estonia:                             Estonia:
                           -Science Park, one of the most                   -KUMU - Estonian contemporary        - presentation of Estonian economy,
Few examples of contents




                           active scientific communities in the             art museum, the best European        society and culture by Tiia Tammaru,
                           world                                            museum 2008                          Entrapart’s Estonian partner
                           -Skype                                           - Estonian evening at country side   -workshop REXE by Christian Mayeur
                           -Estonian governement, famous for                                                     (look, listen, xcross, entreprendre
                           its e-services                                   Finland:                             differently)
                           -Hansabank, internet oriented bank               -Design Museum                       -Meeting with French ambassador

                           Finland:                                                                              Finland:
                           -4 different banks, Finnish banks                                                     - meeting with young entrepreneurs
                           are famous for their services                                                         using customer oriented technologies
                           -Nokia                                                                                - meeting with team entrepreneurs
                           -SoL Cleaning Services, a company                                                     from Team Academy, a unique and
                           with extraordinary premises and                                                       innovative business school
                           working culture




                             © 2009 – Entrepart
                             ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
                             HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
                             TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
Team and network
Christian Mayeur                                                 Petra Prahl, Berlin, Allemagne
Sanna Tossavainen                                                Tiia Tammaru, Tallinn, Estonie
Jean-Jacques Durand                                              Monkey Business, JyvÀskylÀ, Finlande
Sylvie Mayeur                                                    Anita Seidler, Madrid, Espagne
                                                                 Franck Point, Vancouver, Canada
Alexandre & Florentine Lamarche-Ovize                            Blaise Bertrand & Shujan Choi, Palo Alto &
Fausto Cavaleri                                                  San Francisco, USA
Carole Douillard
Nicolas Boone                                                    Mains d’ƒuvres, Saint-Ouen, France
Igor Antic                                                       IAE Aix en Provence, Aix en Provence, France
                                                                 Team Academy, JyvÀskylÀ, Finlande
Stéphane Hugon                                                   The Performance Center, Portland, Oregon
Pascale Auger                                                    Institute of Art, Design & Technology, Dublin, Irlande
Raphaël Cuir
                                                                 Bart Kessels, Amsterdam, The Netherlands
Anne-Gaelle Burban                                               David Someqh, London, UK
Pascal BĂ©ly                                                      Sarah Wilson, London, UK
                                                                 Sean Conlan, Sligo, Ireland
Camille Dumas                                                    Juhani Anttila, Helsinki, Finlande




 and many more


© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
References
  BANK Group Crédit Agricole: 4 different regions, FNCA, IFCAM: Corporate University of
  Crédit Agricole
  COMMUNICATION & ADVERTISING Publicis
  CONSUMER CREDIT Sofinco
  CULTURE CitĂ© des Sciences & de l’Industrie, Opera de Massy, Direction Regionale des
  Affaires Culturelles (DRAC) Midi-Pyrenees
  ENERGY AND INDUSTRY SERVICES Air Liquide, Eurodif Production (Group Areva), Gaz de
  France, Total
  EMPLOYMENT ASSÉDIC: 5 different regions, GARP
  EQUIPEMENTS & SERVICES FOR MOBILITY Independence Royale
  HYGIEN & HEALTH RLD (REGIE LINGE DIRECT)
  HOTEL MANAGEMENT Group Accor: Mercure, Pullman
  INSURANCE Pacifica
  LEISURE ACTIVITIES Parc du Futuroscope
  LUXURY Hermes
  POSTAL AND FINANCIAL SERVICES La Poste
  PUBLIC HOUSING Social housing organizations: 4 different regions, Silene
  PYROTECHNICS Group Lacroix - Ruggieri
  RETIREMENT AND PENSION FUNDS CRPCEN
  TELECOMMUNICATIONS France Télécom
  TRANSPORTATION & LOGISTICS TLF




 And many more


© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
For more information, contact:

                  Ms Sanna Tossavainen
             sanna.tossavainen@entrepart.com
                    +33 6 67 24 08 13

                                    www.entrepart.com




© 2009 – Entrepart
ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll
HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France
TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42

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Entrepart in English

  • 1. Entrepart, strategic consulting company by means of ART © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 2. What do we do? Entrepart is the first Art + Management company, full of rock ‘n’ roll energy. We develop original processes by mixing art and management, answering to your operational and strategic challenges. We look your challenges like artists, with artists. We develop your strategies and help to make better business in interaction with your environment, clients and colleagues. We transform your ideas into action. To set free innovations, creativity and imagination, we mix art, management and sociology linked to following themes: ‱ Sustainable developpement and social responsibility ‱ Radical innovations ‱ Creation of Exceptional Service Experiences (for customers and citizens) ‱ Exploration of different territories (both real and virtual) © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 3. What is your challenge? We help our clients with their challenges “I want to radically & totally change “I want to open myself and my my company!” team(s) to new unexpected things. I want to look everything differently.” “I want to radically innovate in “I want to develop creativity of my certain domain (marketing, finance, managers and / or colleagues.” strategy, management, service
)” © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 4. Our values Creation We propose art+management processes to our customers in order to help them to look things differently. Creation and re-creation are important elements in artistic processes and can give a lot of ideas for creative leaders. Relation We develop horizontal, friendly and open relations with and for our customers. We help them to think and create together, to listen and understand each others. Action We help our customers to put ideas into action and experience entrepreneurial attitude. Action can be individual or collective oriented. Our passions: Art, Dialogue and Rock’n’Roll © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 5. Some examples of our Experiences © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 6. CrĂ©dit Agricole 2007 - “I want to radically & totally change my company!” Objectif: Client - To help executives to see economical crisis as strength and Bank CrĂ©dit Agricole make a shift from a pure volume (sales) orientation towards a new Alpes-Provence leadership based on Exceptional Service Experience and mutual benefits Duration 4 months approach. Participants from 80 to 250 1- Active listening 2- Strategic workshop 3 - Artistic movies 4 - Conference Process Art+Management Christian Mayeur Coaching the Filming of 6 artistic short Meeting with open participated to board transformation in movies in branches, with round table meetings in order to meetings from 40 to staff, clients members conversations with understand bank’s 200 managers. Credit Agricole. 250 managers. transformation Introducing horizontal Discussion were challenges. He gave dialogue, creative Nicolas Boone, a artist stimulated by 6 some advice on new relations and new visions and filmmaker, was the artistic short movies. mental models on of customer situations. director, Entrepart 4 value levels: profit & produced and wrote investment, utility for movies with Nicolas customers, relational Boone and Credit value social & symbolic Agricole managers and value. people. Results after workshop: - New way of defining and deploying policies, new strategy, new forms of meetings, new ways measuring performance. Managers said: « It’s a revolution ». Entrepart will continue working with CrĂ©dit Agricole Alpes-Provence in 2009. © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 7. DĂ©veloppement stratĂ©gique Ă  long terme du leadership et de CrĂ©dit Agricole 2007 - l’expĂ©rience de service exceptionnelle © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 8. CrĂ©dit want to radically innovate in certain domain “I Agricole 2007 - (marketing, finance, strategy, management, service
)” Objective Client - To help executives and managers to imagine what could the branch of Bank CrĂ©dit Agricole the future be, combining web, telephone and physical relations. How Val de France to use IT to deliver high level service and at the same time keep human Duration 1,5 years relations the same. Participants from 80 to 150 1 - Conference and creative 2 - Artistic 3 – Off shore seminar in 4 – Several artistic listening workshop workshop Berlin workshops Conference by Christian 80 commercial A 3 day trip to Berlin Workshops about Process Art+Management Mayeur about innovation and managers were for 150 participants in design, relations, new interactions in the web producing images co-operation with Petra communication, 2.0 world. and stories about Prahl, partner in customer service etc what the “branch of Germany. for future branch’s Workshop about “what would the future” could be team and marketing be your dream about the in diverse Visits to 5 different team. “branch of the future”, mixing environments. companies and 5 relationships, internet and different art scenes. mobile use possibilities. 2 workshops linked to Participants were clients from challenge, one workshop different age groups and about blogging. employees from different branches. Results after longterm process: - A pilot branch opened in June 2009. It is inspired by Deutsche Bank branch where bankers visited during trip to Berlin. In this unique branch in Europe human services and highly developed technology can be found side by side. © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 9. © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 10. CrĂ©ditwant to develop creativity of my managers and “I Agricole 2007 - colleagues.” Objectives Client - To understand how to create atmosphere which is supporting creativity in La Poste Forum of organizations Management - To experience working as entrepreneur artist Duration Two days - To produce artistic work symbolizing process Participants - To work on paradoxes inherent on whole complex organization 30 managers + Chairman of group La Poste DAY 1: THE SOURCE OF CREATION DAY 2: BE A CREATIVE ARCHITECT Morning – artistic Afternoon – Artistic workshop stimulation with Urban Artistic Drift Process Art+Management Participants were Participants were guided to explore Participants had a dialogue Closure of art project coached to open Paris during Urban Artistic Drift and about the relationship by the evaluation of their minds: simple look everything differently. After a between artistic work from David Rosenberg, an drawings were done walk, they created a fiction story previous day and art critic. individually and art related to elements discovered and managerial experience. images were shown collected during walk. Then Action steps for by Christian Mayeur, participants created a collective work Groups changed their art implementation of artist entrepreneur from all gathered materials. works and continued learning and how to and Damien BĂ©guet, working on them with help create a supporting entrepreneur artist. Works were presented and feedback of Entrepart’s artistic and creative given, day finished to a visit of the coaching. They environment through Chairman of Group La Poste. transformed them and managerial practices. created new art pieces. The results after workshop: - Artistic process became clearer - Participants got out of the box and understood how to create a creativity supporting context - Participants learned to look things differently © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 11. “I want Agricole myself and my team(s) to new CrĂ©dit to open 2007 - unexpected things. I want to look everything differently.” Objectives Client - To help managers to open themselves to contemporary issues through art Bank CrĂ©dit Mutuel - To help managers open their eyes and spirit and look everything Duration differently, understand what art can teach to them in their daily life 2 days Participants - To understand how artists work and what can be learned from their 20 processes and put into action - To help managers to get out of the box and innovate radically 1- Conference 2- Artistic immersion 3 - Artistic workshop 4 – Meeting with Chiara Parisi Process Art+Management Conference by Guided visit to Hubert Challenging participants to Chiara Parisi, director of Christian Mayeur Duprat’s expo and art express in groups what they Vassiviere art center, about « What center Vassiviere’s learned for their bank shared her ideas about managers can learn permanent park expo. environment by using how she’s motivating her from art? » shapes – artistic language team, what quality of Participants were relations means in art stimulated to confront world and what is the role art and landscape, step of passion in leadership. out from their mind frames and challenged to take in concern everything around them. Results after workshop: - Participants understood that they can also learn from art and found new inspiration to their work, developing their curiosity - They realized that they can find resources to their work everywhere around them - Attitude and process of artist became more clear © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 12. Christian explains Experience Pas-de-Calais Habitat with artist Yann TOMA Photos? © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 13. Creative Expeditions © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 14. Creative Expedition: Art + Voyage = Innovation Welcome to join our Creative Expeditions To turn challenges into opportunities in today’s context, we invite our clients to join our Creative Expeditions and visit in places which are radically innovative. Our clients will discover and experience territories and metropolis by means of art, economy, culture and sociology. This immersion will guide our clients to produce ideas and radically innovative actions linked to their concrete challenges. Our clients choose Creative Expeditions because
 “I want to better understand territories “I want to transpose and adapt where I’m implementing my company knowledge coming from outside to my and create new business relations.” context and explore the best practices. This help me to feed my strategic challenges.” “I want to activate my energy and “I want to look everything differently entrepreneurial spirit and put my ideas and set my imagination free in order to into action.” create even more innovative projects.” Our team of entrepreneur artists : Entrepart has a multi competence and international team of 5 members. Our international archipelago and network of partners are living in destination countries and have detailed knowledge about cities - they are able to follow cities mutations day after day. © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 15. Creative Expedition: Art + Voyage = Innovation Let your imagination flow: Los Angeles: share surprising initiatives around sustainable development, learn from numerous social and societal projects, get inspired by strong cultural economy, explore the city where everything is possible. Finland: discover different and innovative experiences in areas of services, education, new technologies and employment. Learn from Finnish entrepreneurial attitude and (hard) rock energy. Nantes and Pays de Loire, France: explore this extraordinary region where art, design and culture meet innovative businesses, architects and public sector in order to dynamize a territory open to the ocean. Estonia: discover how Estonia has jumped from Soviet times to modern world, learn from “E-system”, the world of Internet, totally supported and used by government. Visit in one of the world’s most developed Technopoles. A Creative Expedition, in concrete Our client discovers emerging sites and different territories in mutation Our client visits in companies or organizations which are radically innovative Our client has original meetings with artists, writers, managers from art centers, local habitants Our client shares knowledge with specialists from different businesses Our client participates to creative workshops with other participants, with our hosts, with artists
 and produces concrete actions on the spot Our client experiences convivial moments in unique environment Creative expedition to Paris, Berlin, Helsinki, Vancouver, Nantes, Bombay, Los Angeles, Marseille, San Francisco, Dublin, Portland, Valenciennes (an example of dramatic change at a city level), Madrid, Amsterdam, Tallinn, London
 Inventing creative and pragmatic experiences which will help our clients to create ideas and solutions to do differently. © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 16. Creative Expedition to Estonia and Finland « Make the Bank Simple to Delight Customers » Objectif: Client - To learn from Estonian and Finnish innovative initiatives and Bank CrĂ©dit Agricole customer service Duration - To get new ideas how to develop customer service in banks and 7 days Participants put ideas into practise 25 - To learn about Estonian and Finnish history, culture, society and economy 1- Business 2- Culture 3 – Workshops and meetings Estonia: Estonia: Estonia: -Science Park, one of the most -KUMU - Estonian contemporary - presentation of Estonian economy, Few examples of contents active scientific communities in the art museum, the best European society and culture by Tiia Tammaru, world museum 2008 Entrapart’s Estonian partner -Skype - Estonian evening at country side -workshop REXE by Christian Mayeur -Estonian governement, famous for (look, listen, xcross, entreprendre its e-services Finland: differently) -Hansabank, internet oriented bank -Design Museum -Meeting with French ambassador Finland: Finland: -4 different banks, Finnish banks - meeting with young entrepreneurs are famous for their services using customer oriented technologies -Nokia - meeting with team entrepreneurs -SoL Cleaning Services, a company from Team Academy, a unique and with extraordinary premises and innovative business school working culture © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 17. © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 18. Team and network Christian Mayeur Petra Prahl, Berlin, Allemagne Sanna Tossavainen Tiia Tammaru, Tallinn, Estonie Jean-Jacques Durand Monkey Business, JyvĂ€skylĂ€, Finlande Sylvie Mayeur Anita Seidler, Madrid, Espagne Franck Point, Vancouver, Canada Alexandre & Florentine Lamarche-Ovize Blaise Bertrand & Shujan Choi, Palo Alto & Fausto Cavaleri San Francisco, USA Carole Douillard Nicolas Boone Mains d’ƒuvres, Saint-Ouen, France Igor Antic IAE Aix en Provence, Aix en Provence, France Team Academy, JyvĂ€skylĂ€, Finlande StĂ©phane Hugon The Performance Center, Portland, Oregon Pascale Auger Institute of Art, Design & Technology, Dublin, Irlande RaphaĂ«l Cuir Bart Kessels, Amsterdam, The Netherlands Anne-Gaelle Burban David Someqh, London, UK Pascal BĂ©ly Sarah Wilson, London, UK Sean Conlan, Sligo, Ireland Camille Dumas Juhani Anttila, Helsinki, Finlande and many more
 © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 19. References BANK Group CrĂ©dit Agricole: 4 different regions, FNCA, IFCAM: Corporate University of CrĂ©dit Agricole COMMUNICATION & ADVERTISING Publicis CONSUMER CREDIT Sofinco CULTURE CitĂ© des Sciences & de l’Industrie, Opera de Massy, Direction Regionale des Affaires Culturelles (DRAC) Midi-Pyrenees ENERGY AND INDUSTRY SERVICES Air Liquide, Eurodif Production (Group Areva), Gaz de France, Total EMPLOYMENT ASSÉDIC: 5 different regions, GARP EQUIPEMENTS & SERVICES FOR MOBILITY Independence Royale HYGIEN & HEALTH RLD (REGIE LINGE DIRECT) HOTEL MANAGEMENT Group Accor: Mercure, Pullman INSURANCE Pacifica LEISURE ACTIVITIES Parc du Futuroscope LUXURY Hermes POSTAL AND FINANCIAL SERVICES La Poste PUBLIC HOUSING Social housing organizations: 4 different regions, Silene PYROTECHNICS Group Lacroix - Ruggieri RETIREMENT AND PENSION FUNDS CRPCEN TELECOMMUNICATIONS France TĂ©lĂ©com TRANSPORTATION & LOGISTICS TLF And many more
 © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42
  • 20. For more information, contact: Ms Sanna Tossavainen sanna.tossavainen@entrepart.com +33 6 67 24 08 13 www.entrepart.com © 2009 – Entrepart ENTREPART Skills Action Sensation – Art, Dialogue & Rock n’roll HQ: La Coursive, 15-17, rue du Port, 81310 LISLE SUR TARN - France TĂ©l : +33 (0)5 63 33 63 83 – +33 (0)6 08 43 72 42