Brand & PR Communication Solutions for Real Estate Industry
1. Brand & PR Communication Solutions for Real Estate Industry
2. Who Are We ?
A Branding and PR Agency , specializing in
the Real Estate & Housing Industry
3. Our Strengths
• Agency with One on One Representations to
Government, Media and Consumers
• Backed by Real Estate Professional over 20 years of
experience
• A Full Service Agency offering PR, Corporate & Brand
Communication & Marketing Support.
• The Team consists of Professionals and Strategic
Business Associates with decades of experience in Real
Estate, Media and Marketing
4. Our Network
• Presence in Mumbai , Delhi and Kolkata
• Present in 15 States through our Affiliates
• Penetration in NRI and HNI community
• Online presence through our portal
www.1stmumbaiproperties.com
5. What Can We Do For you
• Addressing Issues and Matters of Concerns to the Industry
• Brand Communication
• Events & Activation
• Special Media Projects
• Marketing Support (Digital and Real Time)
6. Issue Management
• Government Liasoning / policy forecasts before they
happen and how to handle them via consumer and
media
• Consumer Forum Interaction
• Mobilizing the Knowledge & Opinion Leaders
7. Brand Communication
• Advertising (Creatives ,Qualitative Research, Media
Planning & Buying ,)
• Public Relation (Property ,Brand and Establishing the
Face of the Company)
• Newsletters for HNI and NRI Communication
8. Events and Activation
• Mall Activation
• Housing Society Activations
• Media Activation
• Niche Events
• Road Shows
• Experiential Marketing
• Target Group Marketing
• Workshops & Seminars
9. Marketing Support
• Celebrity Endorsements
• In film branding
• Out film branding
• Outdoor
• Strategic Tie ups
• Event Associations
• Sponsorship Marketing
• Digital Communication
10. Projects Marketed by Us
• NDTV Good Times Lifestyle Awards 2012
• CREDAI Real Estate Awards 2012
• CWAB’Y Awards 2012
• International Clowns Festival 2012
12. The Problem
• Current fiscal deficit in Maharashtra
• The revision of MVAT without any opposition from
consumers and Real Estate industry
• The high court dismissing the writ petition to uphold VAT
13. Loopholes
• Karnataka model not applicable in MH
• Double taxation Sales Tax and VAT coupled with service
tax , registration fees , stamp duty etc
• VAT on immovable properties invalid
• 1% and 3% rates for 2010 onward and 2006 -2010
respectively is unfair business practice
• Computation methods vague and sketchy
• Builders will be engaged in endless litigation to recover
VAT
• Uniform tax rates for low end housing as well as high
end properties
14. What can be done ?
• Research on how VAT will affect the 10 lakh home buyers
and real estate /home loan industry – Shared with the media
• Highlighting the loopholes through media ,KOL’s
• Get a political supporter
• Unite the consumers – FORAM and www.betheforce.com
• Multi city protests , Rally and Petitions
• Signature campaigns , Digital Activations
• Petition and representations @ Central Government to
decrease /abolish service tax for MH
15. Expected Results
• Consumers fighting against the cause puts lot of
pressure on Government
• Coupled with UPA reform policies the time is just right to
voice the protest
• With a mid term poll looming large Government cannot
go against consumers , if staged right
