1. Economics Project
Made by:
Xylona Spiteri
&
Selina Blümel

2. X&S´s Digital Photo
Frame

3. AGENDA
1. Description
2. Target Audience
3. Location and Sales
4. Cost Analysis
5. Co-Workers
6. SWOT-Analysis
7. Local Competition

4. 1. Description
• The photo frame can
link to all of your
electronical devices via
bluetooth.
• You´re able to watch
photos and videos
from your other
devices and also
YouTube videos – all in
one photo frame!
• You can either carry it
with you, hang it on
the wall or put it on the
table – it´s up to you!

5. 2. Target Audience
• It´s for people who
want to be able to
easily watch the
pictures and videos
from all of their
devices without
having to switch the
device.
• It´s also for business
people.
• They live a modern
lifestyle.
• They´re used to
modern technology.

6. 3. Location
• The first shops
should be located in
the centre of big
cities in Germany
and Malta. Then we
could open more
shops in other
quarters and other
cities.
• We should also open
an online shop so
everyone can get a
digital photo frame

7. Location Choice
Munich
Grades
(1-10)
Valletta
Location factors
Importance
Weighted
Grades
Grades
(1-10)
Weighted
Grades
Rent of a shop
40%
3
1,2
5
2
Infrastructure
30%
9
2,7
7
2,1
Population
30%
9
2,7
7
2,1
SUM
100%
6,6
6,2

8. Sales
• The first location will
be a small shop in the
centre of a big city.
There willa also be an
online shop.
• Later the photo frames
can be sold to bigger
shops that sell
different electronical
devices (e.g.
Saturn, Media
Markt,…).
• There will also be
shops in other
quarters, cities and
countries.